Email Marketing Strategy for your Home Based Business

Email marketing strategy

You’ve probably heard business owners talking about email marketing but you may be wondering if it is a strategy that you should include in your own home based business.

Let’s start with what email marketing is.  Put simply, it’s one of the tactics used in digital marketing to raise awareness of your products and services directly with your audience and is ultimately used to make more sales.

But is email marketing right for your business?  If you are offering services or products and would like to increase your sales by nurturing an engaged audience in a cost effective way, then yes email marketing would be a good fit for your business.

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Think about how many emails you receive from big brands each week.  This gives you a good idea that email marketing must work, or else why would they bother?  Their aim is to get their brand into your inbox, to highlight special offers, latest products and to make sales. Do you open the emails?  I bet if the subject line catches your eye and it is a brand that you know, like and trust then you do.  And how many unplanned purchases have you made after opening an email that caught your eye?

This blog will aim to provide email marketing tips for small business by highlighting the top 6 reasons why you need it as part of your overall strategy.

1. Nurture your audience

If you want to have an audience of engaged followers then you need to be nurturing them.  When someone has given you their email address it means they like what you do and they are happy to hear from you again.  If you don’t email them for a month or more but then suddenly show up and pitch your product/service.  What do you think their reaction will be?  You need to ensure you keep your audience warm by popping up regularly.

 

 

Email marketing allows you to personalise and customise.  When you segment your list, you will only email people the things they are interested in so the emails become highly targeted.  By using personalisations such as their first name, you are making them feel special.  Both these options allow for much more nurturing than social media can.

2. Convert Your Audience 

 

Email is a great way to convert people who haven’t yet purchased into buyers.  As discussed above, once you have nurtured your audience and kept them warm, you can pitch to them with greater success.  Email can help to make your customers aware of your latest items or offers. It can also play a pivotal role in keeping them engaged between purchases.

 

EFFICIENT CONTENT FOR SOCIAL MEDIA

3. Cost Effective

 

Email is one of the most cost effective strategies you can use to make sales.  Apart from the cost of hosting your database with a provider (which can sometimes be free), it is essentially free to email your audience.  Who doesn’t love a freebie!  Especially in marketing these days and the cost of getting noticed on social media.

4. You Own your List

Unlike your following on your social platforms, your email database is yours.  You have worked hard to build the trust for your audience to share their email address with you.  They have given you permission to hear from you again.  So use it.

5. Get People to Take Action

Email is an awesome tool to get people to take action.  Using a call to action link to your landing pages or product pages drives traffic to your website, therefore increasing awareness of your brand. By encouraging people to click you are moving them forward in their customer journey with you.  Even if they don’t purchase you always have the ability to retarget them depending on where they get to in your funnel or where you send them on your website.

6. Measureable

Email is instantly measurable.  It allows you to test what’s working and what isn’t.  The results determine your future campaigns and help with decision making regarding the direction your business takes.  Other forms of marketing cost more and do not offer these advantages.

Are there any challenges of email marketing?

Some business owners find the idea of regularly emailing an audience intrusive.   If you are offering value to your subscribers with educational emails or with products and services that help to solve a problem, then you should be sending your email. The big brands are doing it so why can’t you?  Your competitors are also doing it.  Don’t let your corner of the market be swallowed up by someone else.

The other challenge is committing to sending a regular email.  If you are not warming your subscribers and consistently showing up for them, when you come to ask for a sale they are less likely to take the leap into being a paying customer.  

How do you implement email as a strategy for your business? 

Start with a great provider.  I highly recommend Convertkit.  I have been using Convertkit since June 2019 and find it to be very simple to use.  There is a free version for when you’re just starting out that you can easily upgrade when you’re ready.  The sequencing and automation is very easy to set up and the online support is always there and willing to help out if you get stuck.  If you are interested in exploring more about Convertkit, check them out here.

If you want to find out more about what Convertkit is like to use then watch this demo video to take a sneak peak inside!

As a little thank you for using my link to make your purchase, I’d like to offer you a bonus!  Email me your Convertkit receipt to info@nicoladepiazzimarketing with the subject line BONUS and i’ll send you a Welcome Sequence Swipe File.  How good would it be to set up your first email sequence with cut and paste templates to get you going super fast?!

#AD This post contains affiliate links which means that if you buy something as a result of clicking the link, I’ll probably get some thank you money. You won’t ever pay more for purchasing through my links and please be assured that I only recommend products I have personally used and love!  

Simple Make Ahead Lunch Ideas For Mumpreneurs

MAKE AHEAD LUNCH IDEAS FOR MUMPRENEURS

Does this sound familiar?  You work during school hours which means you have roughly 5 or 6 hours to work per day.  You’re busy during those hours and although you work from home where there is a kitchen available, you often opt for an unhealthy lunch out of convenience and because it’s quick.

This was me.  I found I was either not eating lunch at all or opting for a quick snack of toast rather than something nutrient dense to nourish my body.

Being a productivity and mindset coach, I’m all about efficiency and looking after the mind

To this end, I decided it was time to come up with some simple make ahead lunch ideas for mumpreneurs like me.  This ensures I look after my energy levels, keep my productivity high and feed my mind.

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I am not one of those mums that uses my Sunday for meal prepping for the week ahead.  My weekends are too important for that.  Don’t get me wrong, I think it’s a great idea to do the cooking for the week on Sunday, I just know that it’s not for me.

I prefer to cook up a batch of something once in a while, or while I’m preparing a family meal and freeze them. Or I prepare my lunch at breakfast time as if I worked in an office away from home and needed to take lunch.

Here are some simple make ahead lunch ideas

make ahead and freeze lunch ideas

Make Ahead Lunches to Freeze

Soup

Lasagne

Casserole

Curry

Any leftovers from dinner

For more ideas of make ahead meals click here

Make Ahead Lunch Bowls

If you like a healthy salad or lunch bowl you can prepare the majority of it the night before or at breakfast time.  Here is a great site to get lunch bowl ideas.

Eat the Same as Your Kids

Do you prepare a packed lunch for your kids to take to school or daycare?  If you do this the night before or in the morning; make an extra one for you that you leave in the fridge.

 

Smoothies

This isn’t exactly make ahead, but it is quick.  Some days a smoothie is just what the doctor ordered.  As long as it is jam packed with goodness then it is healthy and filling.  My go to ingredients for a delicious smoothie are cacao, berries, spinach, avocado, banana, chia seed, almond milk or almonds/cashews and water.  Sometimes I might even add some broccoli! 

 

Eating a well balanced diet is one of the ways entrepreneurs can stay on track towards success.  I hope this helps you eat a better lunch despite being a busy mumpreneur.

I’d love to know what your go to lucnh options are.  Feel free to leave me a comment.

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The Efficient Way to Create Content for Social Media

EFFICIENT CONTENT FOR SOCIAL MEDIA

Your business needs content.  To engage with your audience, draw people into your community and to ultimately convert followers into customers, you are going to need to be producing content.  Consistently.  

But content can be time consuming.  I often hear from mums in business who say they don’t know what to create for their audience and they don’t have time to do it.  Consistency is a big issue. I tell them they need to learn the efficient way to create content for social media platforms. 

This article will give you 5 social media content creation tips.

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1. Content Strategy

Start with a content strategy.  It allows you to set your goals, work out who you are targeting and what methods you will use to attract them.  To know who you are targeting, create your Ideal Customer Avatar using this template.  This will help with producing the right content for your audience.

2. Create Your Content Buckets

Knowing your buckets allows you to produce content with a purpose.  If you are short on time, the content that you do produce needs to be quality and actually work for your business.  To create your buckets, think about the various aspects and revenue streams in your business.  Then dig deep into those topics to get as much post worthy topics as possible.  Use this content buckets template to help you.  Simply set up a spreadsheet with your topics in different columns, then you can add to it as you go.  Even better, use Google Sheets so you can add new ideas from wherever you are!

3. Social Media Content Calendar

Use a content calendar to plan your content each month.  This is where you transfer the topics from your buckets and insert them into post ideas in the calendar.  The posts can be made up of simple graphics and photos, or perhaps do a video, an inspirational quote or write a blog post that you share on your social platforms.  Use this free infographic to get 46 ideas for social media content creation.

4. Batch Your Content

Batching will save you heaps of time because you are creating your content in one dedicated session.  This is the most efficient way to plan, create and schedule your content.  Read more in tip 5 below.

5. Social Media Content System

If you have an ad-hoc approach to your content then you are unlikely to achieve your goals and be consistent.  Having a workable system will keep you on track.  This is what i recommend to the female business owners that i work with:

  • Pick a day per month to plan your content for the following month.  Block this date out in your diary as non negotiable.
  • Fill out your content calendar using the information that you have inserted into your content buckets
  • Batch your content creation as per the information above.
  • Schedule as much as you can
  • Set aside time in your planner for the more in-depth content such as blog posts or videos.
  • Always check your analytics to see what is working so you can improve your content and provide value to your audience.

If you would like to be more organised in both your life and your business then take a look at my planner templates.  Watch your productivity soar when you are setting and reaching your goals as well as planning your content!

 

Planners Bundle Nicola Depiazzi

I hope this blog post has helped you to understand the efficient way to create content for social media.  If you have any questions, feel free to drop me a message or connect with me on Facebook or Instagram.

 

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7 REASONS HAVING YOUR OWN BUSINESS ROCKS

7 REASONS HAVING YOUR OWN BUSINESS ROCKS

Having my own business has brought me great joy as well as some frustrations.  On the whole, being self employed is a wonderful journey.  

It’s not always the easiest journey, especially as a mum to 3 kids but I wouldn’t change it.

Here are my 7 top reasons why I love having my own business.

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1. WORKING FROM HOME

I really enjoy being at home. I’m very good at ignoring the mess (although it does get me down on occasion) and I don’t miss the commute or the office politics one bit.  Being my own boss is fun.

2. FREEDOM

I have learnt to be fiercely protective of my work days but I love that if there is an occasion such as a girls birthday lunch or an important thing at school; I CAN be there. The only person I have to ask is me!

3. BEING THERE FOR THE KIDS

Following on from the above point, I feel like I am there for my children. I can actively participate in their schooling, I do school drop offs and am there after school for the obligatory snacking before whatever activities are scheduled for that day.

4. CARVING MY OWN FUTURE

I LOVE the idea that I am in charge of my own future and it is up to me to create the life that I want. 

5. BEING ENTREPRENEURIAL

I do feel like I’m playing at being a grown up sometimes, however I really like that I feel entrepreneurial. I’m my own boss, in charge of my own business and I can take it in whatever direction I want to scale it and create revenue streams.  This is an exciting prospect!!

6. A SENSE OF ACHIEVEMENT 

I don’t need a boss telling me I’ve done a project well or I’ve met my KPIs for last month. I get a real sense of achievement in creating my business and working hard to make it a success.  Plus my kids are seeing me work hard for what I want to achieve and not limiting myself to what is expected.  We CAN be and do whatever we set our hearts on if we are prepared to put in the work.

7. LEARNING 

When I finished university – all those years ago – I was so happy to be done with studying.  In the last few years I have relished the idea of learning again.  I now regularly read business books, watch webinars, work on my mindset and listen to podcasts, all in the belief that learning makes me grow as a person and become a better mum, wife, friend etc.

There you have it.  The 7 reasons having your own business rocks.

What else would you add to the list?

 

Do you need help with time management, business systems or marketing knowledge? Click the below button to see how i can help get you and your business thriving.

 

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How to be an Organised Mum and Business Owner

Being a working mum running your own business is not an easy task but it can be a worthwhile one if you do it right.

 

It’s important to understand that none of us get it right all the time.  There will definitely be good days and bad days.  Times where work is pressured with deadlines looming and days when the kids might be sick.

 

It is possible to be a business mum and a good mum though.  This post will highlight my top 5 tips for how to be an organised mum and a business owner.

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be an organised mum & business owner

Many of the business mums I work with complain about lack of time and lack of understanding from their kids and families.  I mean, we are often based at home working in the home office so why isn’t the house organised AND the business thriving?

 

It’s true that time is our most precious resource and that we need to use our time wisely but it’s even truer that we cannot control our time.  What we can control is where we put our attention and energy.

 

Ok let’s dive in to learning how to be an organised mum and business owner.

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1. Look at the roles you have and how they affect your week.


Perhaps your personal roles are those of mum, wife, daughter or sports coach.  Then your business roles are marketing manager, accountant, creator – work from home business owners often wear all the hats – there are many different roles in a week.

 

Plan your week to take into consideration all the different roles you play and where your attention needs to go to fulfill the tasks you have within those roles.  It’s important to separate your personal and work lives.  If you have lots of commitments with the kids on a certain day, then try not to also work at the same time.

 

It’s also really important to make sure your kids understand why you work and run your own business.  One of my main drivers is to have flexibility to be there for the kids when they come home from school, to run them to their activities and to be able to attend school events.  It helps if they know that you do it for them as much as for yourself.  

 

Plus what a great role model you are – building your own business!

 

2. Good Planning and Organisation


Planning comes into both personal and professional lives too.  Lists, templates and scheduling are my go to, especially for repetitive tasks.  

 

Plan ahead as much as possible so you can book in your work time.  Knowing exactly what you need to be working on when you do have work time is essential to being productive (see “switch on’ below).

 

Lists allow us to get the information out of our head and onto paper.  By writing things down, you are not only calming your mind but you are also creating an opportunity for the tasks to be handed over to someone else (see ‘delegate’ below)

 

Templates are life saviours for repetitive tasks.  If you regularly do the same tasks for work or home, then create a system.  Write down the steps to follow so that you don;t have to reinvent the wheel each time you do something.  Similarly, templates for social media, email marketing, web pages are all useful tools that will keep you organised plus save time and energy.

 

Use time blocking as much as possible to schedule your working slots each week.

 

But also schedule certain tasks to happen on certain days.  As humans we like knowing what is coming next and a neat schedule allows us to plan our other roles around tasks that are non negotiable.  E.g If you iron each week, create a day so you know it’s ironing day.  Or mop the floor day.  Or shopping day.  

3. Ask For Help / Delegate


If it takes a village to raise a child then it takes at least a small town to build and run a business!  Find other business mums or working mums and help each other out; especially in the holidays.  Also, handover any household jobs that you can.  Celebrate that you are providing employment for another female business owner when you employ a cleaner or someone to do your ironing.  

planning and organisation for business mums
If your children are old enough then delegate age appropriate jobs and make sure you get your partner in on the running of the household too.

Spend a week auditing where your time is spent.  Literally take a note of each job you do then categorise them into professional and home tasks.  From there you can work out a good system for the tasks and who should be completing each one.

4. Switch On When it is work time & limit distractions

We’ve established that our time is limited so when you do get your “work time” make sure you are switched on and focusing on the task at hand.  This means limiting distractions.  Place your phone in the other room.  Concentrate on one task at a time.  For example, do not try to cook dinner whilst also finishing an important job for a client.

 

Invest in a good pair of noise cancelling headphones so that you can block out any family noise and concentrate fully on your work.  If you only have 1 hour, you’re going to want to make the most of it.

 

A good way to focus is to set a timer and actually limit the time you have to finish a task.  This helps you focus wholeheartedly and will often see you finish a task quicker than if you let yourself have longer.

You may also like to check out my training video “How to Overcome Feeling Stuck’

5. Make time for you

A large part of staying organised and productive is down to the energy you have to commit to all your tasks.  Although taking time out seems a bit of a juxtaposition to being a present parent and switched on business owner, it is the one thing you NEED to schedule into your week in order for you to function well.

 

Don’t feel guilty about going to the gym or having a quiet coffee by yourself in a cafe because in the long run that is what is going to refresh you and sustain you to keep pushing forwards with everything.  

 

If we run ourselves dry (otherwise known as burnout) then both our family and our business will suffer.  Me-time is a non negotiable in my book.  How will you squeeze some me-time into your week?

I hope this has helped you learn to be an organised mum and business owner.

What else would you add to the list?

 

 

 

Are Your Habits holding you back from change?

Habits hold you back

Definition of Insanity by Albert Einstein:

“Doing the same thing over and over again and expecting the same results.”

Have you ever been guilty of doing the same things over and over and then come to the realisation that nothing in your life or business has changed?

For change to take place we need to understand our habits and behaviours and how they are holding us back.

Want to RECLAIM YOUR TIME?
Unlock the 5 elements you need to go from overwhelmed busy mum to in control biz mum
Grab the free 12 page roadmap.
Roadmap to Reclaim Your Time

Our habits are so ingrained in our lives that we do most of them without even thinking.  

So it’s a really good idea to start with a habits assessment to see where you are spending your time.  This works if you are trying to work out where you are wasting your time and also if you are trying to create new habits.

There are many ways to do this but an example is to grab a calendar or diary and literally mark a cross when you do the particular habit that you’re looking out for.

Once you’ve done your habits assessment it’s time to look at what needs to change to make change happen.

1. Look at the stories that we tell ourselves.

2. Watch out for the triggers that kick start the old habits.

3. Make Success easy.  Look out for ways that you may be self sabotaging your success.

4. Set your goals

5. Create a reward system

6. Timing.  Make sure the time you are changing habits is suitable.  e.g. giving up alcohol at Christmas could be tricky!

7. Find yourself an accountability partner

8. Work on your discipline.

Watch the video for more on the above points and for a 7 step plan to change your habits to ensure the old ones are not holding you back.  It’s time to be the business owner and person that you WANT to be.

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