Five Tips for Using Content Marketing to Increase Brand Awareness

Today I wanted to dig into the term ‘content marketing’ to show you how it can increase brand awareness.


I can hear you thinking: hold up, what’s brand awareness?

And fair enough. So let’s start there. 


In a nutshell, brand awareness comes down to how well your customers or potential customers know your business – and that means everything from its values to what makes it unique.

I mean, you want your business to be recognisable, right? To be found easily? For your audience to know what you stand for instantly? 


Of course you do. What business owner doesn’t? 


One of the best ways to boost brand awareness is through content. Content shapes your brand’s story and signals what it represents. You can use it to get feedback, attract new audiences and nurture existing customers. 


But there’s a lot more to it than taking a pretty snap of your product, posting it to Instagram and adding a witty caption. To establish trust with your audience, you need to build a personality for your brand. Your content is what helps to create a relationship with potential prospects and therefore brings increased brand awareness


And in this post, I’m showing you how to use content marketing to do just that. 


Keep reading for my top 5 tips for using content marketing to boost brand awareness. 



Content Marketing to Increase Brand Awareness

As always with marketing, before you start to actually market, you must understand who your audience is and what makes them tick. 


What pain points are they experiencing? And what problems can you solve for them?


If you don’t know the answers straight away, then wind the clock back a bit. Identify their demographics, behavioural patterns and the underlying traits that make them YOUR customers. 


To create content that really speaks to your audience, you need to know: 


• Who they are 

• Where they live

• What education level they have 

• Even their income bracket 


This knowledge will really help when it comes to producing content that draws people to your brand and encourages them to hit that treasured ‘Follow’ button. 



Content Marketing to Increase Brand Awareness

So you’ve worked out who your audience is and who you want to try and reach. Great! Now you need to work out how you’re going to reach them. 


And to do that you need a really good strategy.


Strategy is a tricky term that stumps many people – even those who work in advertising and communications. But it’s a crucial step in your marketing journey and will help keep you on target. 


I’m going to assume that you’ve done the foundational work for your business – meaning that you’re aware of your brand values, what you stand for, what your brand’s personality is and how you want to appear online.


So to begin, look at your brand or business story. What do you want your message to be? And how will your message attract followers? 


Then you need to look at: 


• What type of content you want to produce 

• How often you’re going to produce it•

• Where you’re going to be posting this content 

And finally, which channels you’ll use tp communicate your message


Find out where your audience hangs out online. What sort of content do they like to consume? Once you have an understanding of this, you’ll be ready to create a strategy to reach them. 


And a quick bonus tip? Make sure you consistently stick to your content schedule so your audience always knows when and where they’ll find you.


And that leads me into tip number three, which is all about being consistently visible via your content. 



Content Marketing to Increase Brand Awareness

If you’re using content to build relationships, make connections and get that trust factor happening with your audience, then you need to be VERY visible. Which means consistently showing up with content that they’ll find valuable, educational or entertaining. 


Fortunately, there are many tools available that allow you to be more visible. Using Instagram? Engage with stories, create reels and post regularly. Is LinkedIn more your style? Tag relevant people in your posts.  share industry news and comment on your followers’ updates. 


You must give your audience a chance to get to know you and your brand. Be authentic, show your face – most audiences want to understand the person behind the business name. It will help them decide if they think they can work with you (or buy from you!).


Before I move on, I wanted to outline the difference between short form and long form content. 


Short form content is what you share across social media. It has a shelf life of around 24 – 48 hours. It includes things like: 


  • Graphics 
  • Photos 
  • Carousel posts 


And long form content? This can also be called ‘hero content’ and has a much longer lifespan. Sometimes months or years. You would consider the following as long form content: 


  • Blogs 
  • Podcasts
  • YouTube videos
  • eBooks


Then there’s the continue that sits somewhere in between. This includes IGTVs, reels or Facebook lives to name a few. These tactics stick around longer than a day or two but they don’t sit on your website and reach people via SEO. 



As far as your business is concerned, you need to create a strategy that makes visibility the priority. This might just be on social media, but it could include blog articles or short videos too. It’s up to you to find out what works best for your brand – and what (and how) your audience wants to learn from it. 



Content Marketing to Increase Brand Awareness

Tip number 4 is all about using content to nurture your audience.  And in my opinion, the best way to do this is through email marketing.


Remember that content refers to anything that you produce and share with the aim to attract your audience. It doesn’t just have to be about social media. It also refers to your website, SEO, Pinterest, or wherever you appear online.


Email marketing is another way to use content to attract and nurture your customers. 


This might sound daunting, but try to send a weekly newsletter to your database. Of course, your newsletter has be packed with value and relevant information. Especially if you’re using it as a tool to encourage your audience to purchase from you


So how do you build a database? I’m so glad you asked! I think one of the best ways it to create a lead magnet that’s available to download from your website for free in exchange for joining your mailing list.


Honestly, who doesn’t love a freebie? And as long as your lead magnet is brimming with insider tips and tricks, your audience will be more than happy to exchange their email for it. 



Email marketing is a whole topic of its own, which I’ll dive a little deeper into over the coming weeks. Until then, keep in mind that sending regular emails is one of the best ways to nurture your audience and get conversions – especially if you are doing business online. 



Content Marketing to Increase Brand Awareness

My 5th and final tip today is to use analytics and insights to help you understand what’s working with your content (and what isn’t). 


The analytics tab on your favourite social app can feel a bit alien to begin with, but I promise it holds invaluable information. 


You can use these tools to determine: 

• Which pieces of content are resonating with your audience

• Which are bringing you the most traffic 

• Which channels your audience is connecting with the most 


And Google analytics will help you to to understand where your customers are entering your site from, and even what they are doing on your site once they’ve arrived.



You can then use these insights to figure out which type of content is the most valuable, what to do more of, and which topics are really resonating with your audience.  

so what do you think? are you ready to start creating content and boost your brand awareness in the process? 

Content Marketing to Increase Brand Awareness

.I hope this post has helped you understand how to use content marketing to increase brand awareness. I truly believe that if you follow these five tips you’ll be able to nurture a continually growing customer base that never wants to stop working with you. 


If you need any help with getting more brand awareness or working out your content marketing strategy, then get in touch. I’d love to hear from you! Let me know what’s worked for you and what hasn’t. And if you want to listen to to my podcast on this topic head here


Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.


Grab a marketing audit and get an hour of my expert eyes on your marketing.

Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.

Still not sure?

Book a free call here

Why knowing your target audience is important

As a marketer or business owner, understanding your target audience is vital. To put it simply, it’s the basis of everything you do with your marketing. 


I know, I know. That sounds like a lot of pressure but your target audience is one of the few things you should have absolute clarity on before you start actually doing your marketing.


The other elements you want to have in place at the foundational stage of your marketing journey include: 


  • Your offer 
  • The problem you’re solving 
  • The transformation your product or service provides 
  • Your message 


These are all essential, but I’m not going to zone in on them in this post. Today I’m talking specifically about the benefits of knowing your target audience, how to identify them and how to keep them coming back time and again. 



Understanding your customers 

know your target audience

You are going to have much greater success with your business if you know your audience inside out. How old are they? Are they male or female? Where do they hang out online and how do they like to consume content? 


It might take some extra hours at the beginning to identify the demographics and behaviours of your potential customers, but if your marketing is tailored to your target audience from the get go, you will save yourself time in the long run. 


And let’s face it, as women and mums in business, we don’t have a huge amount of time to spare. Which is why we need to ensure that our marketing is working.


For your digital marketing to be successful, it has to speak to the people you want to see it. It’s ok to appeal to everyone but you need it to speak directly to your potential customers. 


So how do you uncover who these potential customers actually are?


Let me help you. 



know your target audience

The idea of ‘research’ sends many of us into a spin. It can be hard to get into the swing of things and often seems tedious or time consuming.  But it can also be fun – truly! Plus, it really will help you to cut through all the noise online and narrow your focus to reach YOUR people and attract them to you.


To begin, I want you to dig into your current customer base. Who are they? Why do they buy from you and how did they become a customer to in the first place? 



Try to build up a picture of their common characteristics by identifying: 

  • their age 
  • their gender 
  • their education level 
  • their marital status 
  • if they’re parents 
  • their income bracket 


You want to find out as much as possible because it will help you to piece together who they are. 


Once you’ve got a broad understanding of your current customer base, you’ll want to dig a little deeper and get to know them more intimately. 


A survey is a great way to kick this research off. You can start with the entry level information listed above, but you can also ask questions about their interests, hobbies or purchasing patterns. If you want to get really personal, you could ask about their life goals or the things that keep them awake at night. 


Once you’ve gathered this data, you’ll be able to create your

Ideal Customer Avatar. This will help you to reach an audience beyond your current database. Because to grow our businesses and continue to make sales we need to continuously add new customers into the sphere.


If you haven’t heard the phrase ‘Ideal Customer Avatar’ before, it’s essentially a way to create a profile of YOUR ideal customer. You can have multiple avatars but it’s best to start with one and get to know tham really well. 


So give them a name. Determine their age, their job, if they’re married or have kids. Getting this granular will really help you to create content that connects with your target audience – because you’ll have your avatar in mind as you write. 


Don’t be afraid of niching down precisely either.  Even though you are targeting one particular demographic, it doesn’t mean that other groups won’’t see or engage with your message. But it does mean that your marketing will be much more targeted and therefore more effective.



What you have to be clear on though in your messaging.  Do your customers know exactly how you can help them? Is it obvious on your website and social platforms?  Try to keep in mind that you only have a few seconds to make an impression – so make it work for you! 


The good news is that first impressions have nothing to do with how big your business is or how many followers you have on Facebook – if you’ve done the right research and crafted your message accordingly,  you’ll connect with your target audience.


how do you make sure that you’re creating the right content for your target audience? 

know your target audience

Content is king but if you’re not creating it for your target audience, it’s not going to serve your business in any meaningful way. 


To make sure that you are creating the right content for the right people you need to research what they are searching for online. 


There are a few ways you can do this. You might simply open up Google and start typing a sentence relevant to your industry and audience and see what comes up.


Or you could try the search bar in specific Facebook groups. Type in a keyword and see what questions are being asked and address them in your content.


SEO tools such as Keywords Everywhere will help you with search terms too. While a site called Answer the Public is a clever consumer insight tool that  will show you what is being searched for in Google around a particular topic. 


Most importantly, when producing content, make sure that it is targeted and useful. Always focus on the benefits rather than the features of your product or service.



know your target audience

The third bit of research you should undertake involves your competitors. 


The purpose of this is to work out what makes you unique. Your audience needs to know why they should choose you over someone else, right? 


So what are your competitors offering and at what price? What sort of content are they producing and how successful is it?


This will allow you to pitch yourself differently and help you stand out in the marketplace. 


And don’t forget, if you are a coach or service provider and you are building a personal brand, then YOU are often the point of difference 


People want to work with people, not faceless brands. Showing your target audience who you are is critical.


As easy as 1,2,3

know your target audience

So there you have it. The three areas of research that will help you to understand your target audience and start creating killer content for THEM.


If you need a quick refresher, these are the research steps I suggest you follow: 



  1. Research your current customer base 
  2. Research potential customers with a survey and common online searches 
  3. Research your industry and competition


Now go do your research and create awesome content to draw YOUR people to your amazing business.


As always, thanks for reading. If you enjoyed this post, why not check out the audio version here. And please don’t be shy – I’d love to hear from you if you have questions! 



Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.


Grab a marketing audit and get an hour of my expert eyes on your marketing.

Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.

Still not sure?

Book a free call here

Five steps to successfully work from home

Are you one of the many small business owners working from home? Heck, in the age of COVID who isn’t working from home. 


I was an early-adopter but I’m lucky enough to have a dedicated work space, which I’ve recently redecorated. It’s full of inspiration and keeps me motivated and focused on the tasks at hand. But I know not everyone is as fortunate as I am. Many remote workers set up camp at the kitchen bench or in a cramped corner of their bedroom. If this is you, then I congratulate you for keeping up the momentum!  

The truth is, it really doesn’t matter what your set up looks like. What’s important is making it work for you. Unlike being in an office with a boss tracking your every move, when you’re at home you have to be your own self motivator, your own champion. You have to overcome the urge to procrastinate and avoid the distractions.


If you have kids at home, it can be even harder to find the right space. And I don’t just mean physically – to get any real work done, you need to be in the right mental ‘space’ too. 


But as someone who has been working from home for several years, I’ve learnt a trick or two (or twenty-two) that help to keep me on-track. 


In this post, I’m sharing the five steps I follow to successfully work from home.


Let’s get into them.  


step 1: systems

Five steps to successfully work from home

Having really good systems in place is a sure fire to successfully work from home. I’m not just talking about systems for your business either – I mean systems for everything. Household chores, food prep, time with your kids. You name it, it should all follow some sort of system. 


I work much more productively when I have my week and my days organised. I theme my days so that I can stay focused on a set of tasks. This helps me to work not just IN my business, but ON it too.  


For example, Monday is my content day. I write blogs, create content for the week, schedule posts and work on Pinterest. Whereas on Tuesdays I schedule meetings and appointments with my one-on-one clients. 


As a rule, I recommend that you batch similar tasks together. I use Wednesdays to make discovery calls with potential clients and on Fridays I record multiple episodes for my podcast. 


Batching keeps me head clear and my tasks organised. Plus, I like knowing where I need to focus my attention each day! 


I really can’t emphasise enough just how important it is to have systems for goal setting and business strategy, too. It’s essential to know what you’re working on and where you’re trying to lead your business.  


You will be more productive and less distracted if you have a clear focus – and it will help you to achieve your goals in the most efficient way.


I talk about this a lot when I’m speaking to female business owners who are taking on the role of CEO. When you work from home, no one is there to witness how you use your time. You need to set your own hours and stick to them. So make promises to yourself, and make sure you fulfil them! You’ll only have yourself to blame when you fail to meet your expectations.


If you just work on whatever you feel like you should be working on in that particular moment, you’re going to have much less success with your business. My recommendation is to recreate the systems that would be in place if you were working in a busy office with a boss and lots of colleagues –even if it’s just you at home on your dining table. 

Step 2: limit distractions 

Five steps to successfully work from home

The distractions are endless when you work from home. There are always dishwashers to unstack, clothes to fold, dogs to walk or kids to tutor. 


Almost every female business owner I’ve spoken to who works from home has said that they find it hard to concentrate. So you need to ask yourself why your ‘home’ tasks are taking priority over your paid work. 


There are a myriad of reasons for avoiding doing your work. Perhaps you find it difficult. Or boring. Or you’re simply not in the mood. Whatever it is, you must address what is causing you to procrastinate so you can adjust your behaviour. 


The other thing I’m always telling female business owners? Put your blinkers on! I know what it’s like to walk in the door after school drop off and see dishes to put away or toys to pick up off the floor. But my advice? Ignore them! Make your way to your desk instead. 


Having a messy house can be really frustrating but if you worked in an office on the other side of town, there’s no way you could squeeze in a few chores between 9am and 5pm.


If you ever find it difficult to look beyond all those other jobs you need to get to, take a pause and remind yourself why you started your business in the first place. 


For me I’m passionate about using marketing and content creation to help other women build successful businesses. But I want to make my business a success too! This keeps me on track and focused on the tasks that I need to do to move my business forward. 


Of course, one of the biggest distractions for many of us are our mobile phones. They’re hard to dismiss because we often rely on them to complete important tasks. I suggest turning your phone on silent mode if you can or even moving it into another room when you need to concentrate. Turn the notifications off and put limits around when you can check them. 


You don’t need to make yourself available 100% of the time – it really is ok to set boundaries and respond to that email or text at a time that suits your schedule. You don’t have to be accessible every minute of the day. 


Step 3: workspace

Five steps to successfully work from home

Clear desk, clear mind – or so the saying goes. Now, I know this doesn’t resonate with everyone but it absolutely resonates with me. 


As I mentioned at the top of this blog, I’m very fortunate to have a dedicated space in my house to work at every day but you might not be able to accommodate this, and that’s absolutely fine. Even if you just have a desk in the corner of your living room, if you can keep it organised and free of clutter I truly think it will help you to stay productive throughout your day and successfully work from home.


Five steps to successfully work from home


If you’re like most business owners working from home, you’re probably wearing more than one hat. In fact, on any given day you probably adopt the role of CEO, administrator, marketing officer and accountant. Phew. I’m exhausted just typing it! Which is why ‘step 4’ is all about technology. 


Lots of people have a fear when it comes to new tech and would secretly prefer to stick to pens and paper and notebooks. This is me to an extent too, but there is certain software that really does make working from home a breeze. I could go on forever about tech but these are the top 4 pieces of software that I rely on: 



Asana is a task management platform that I use to organise my week and keep me on track. Tello and provide a similar service but I love Asana because it is a) free and b) it allows me to talk with my collaborators. 


Google Drive 

Nothing has streamlined my productivity more than Google Drive. As someone who juggles multiple clients at once, having a cloud-based system that allows me to share editable documents with my partners has been invaluable for my business. Plus, it’s so easy to use! 



Zoom rolls off the tongue for all of us these days but I’ve actually been using it before it was a household name. My business is service-based and I rely on Zoom to host coaching sessions with my one-on-one clients. I also use it to record my podcasts, hold monthly meetings of my Thriving Business Mums Club and to join calls with other business groups. Honestly, I’d be lost without it. 



Toggle is time-tracking software that I use to record how long I spend on tasks. It’s a brilliant project management tool that keeps me accountable for my hours and shows me if I’m charging my clients appropriately. 


Step 5: Take regular breaks 

Five steps to successfully work from home

Taking regular breaks is really important if you want to work from home successfully. Trust me! It might sound counter-intuitive for your productivity but staring at a computer screen all day is not healthy. Or natural. 


I like to set a timer every 45 minutes to remind me to move around a little or do some simple stretches. Be diligent with lunch breaks too – by that I mean actually take one. You don’t want to get yourself into a situation where you’re burnt-out. Taking care of yourself is essential and will only make your business more successful. In fact if you’re not firing on all cylinders, there won’t be a business at all. 


5 step recap


As you may have guessed, this is a topic I’m really passionate about. I love helping women like me create thriving businesses.  



To recap, here are my 5 steps to follow if you want to successfully work from home: 


Step 1: Get your systems in order 

Step 2: Limit distractions 

Step 3: Create a dedicated workspace 

Step 4: Invest in the right technology 

Step 5: Take regular breaks 


And my final, bonus tip to help you successfully work from home? Invest in a good pair of noise cancelling headphones! Just do it.

I promise you’ll thank me later.


If you need any help with your digital marketing or time management, I’d love to help! 


Or If you’d like to join a community of female business owners, sign up to my Thriving Business Mums Club here. Lastly, if you’d like to check out the podcast on this very topic, listen in here. 





Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.


Grab a marketing audit and get an hour of my expert eyes on your marketing.

Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.

Still not sure?

Book a free call here

The two things that will have you consistently hitting your business & marketing goals

Does it sometimes feel as if you’re treading water with your small business? Like you’re constantly working but not really achieving your goals? 


No doubt you started your business because you’re passionate about something. Or had experience in a particular area and wanted to share it with the world. 

But have you found it difficult to create the business that you desire? To stay on track? To hit your business goals and make sales? 


After all, to be successful, your business must do more that stoke your passions. It has to make money for you too. 


If you’re finding yourself nodding along, then keep reading. I’ve discovered the two things you need to focus on to ensure that your business is successful. 


And I’m going to share them with you. 


If you’re a business owner and a mum, you probably wear many hats. I’m sure your priorities get muddled regularly. 


Most of the female business owners I’ve worked with are passionate about their career but are scrambling to hit their business goals while working from home and juggling family commitments. 


I get it, I’ve been there. It’s exactly how I felt when I started my business. 


It’s hard to block out time to work on your business and determine the direction you want it to go in. 


And it’s even harder if you don’t have a background in marketing or a fancy business degree. Learning new skills and new technology sucks time and energy, even it if is worth the investment. 

But over the years I have realised that there are two main things that make the difference between success or failure. 


Today, I’m going to delve into them for you so that you too can achieve success in your business.


The number one thing standing between business success and failure is you

Yes, that’s right – YOU. I know. It’s hard to hear. But only you can hit your business goals. Day after day, you must show up, take action and strive towards building your dream business. It’s possible, believe me. 


But you must be consistent and take your business seriously. If you treat it like a hobby, that’s exactly what it will be be – a hobby. And not necessary one you look forward to. 

Moulding a mindset for sucess


Have you ever thought to yourself, “Who’s going to want to hear what I have to say?” Or “I’m not enough of an expert to do this –everyone’s already got it together online.” It’s easy to allow negative thoughts like this to creep in – they happen to all of us. It’s something I still struggle with but I have learnt to control their power over me. Now, I recognise when I’m having a flare up and choose to push through anyway.


Overcoming procrastination 



If you’re a big procrastinator, remember this: you choose where to focus your attention every day. 


Sometimes it just feels easier to do anything other than the task at hand, doesn’t it? Skim a few emails? Scroll through Instagram? Check LinkedIn? 


Sound familiar? 


Oftentimes the task you’re avoiding is the one thing that will actually inch your business forwards. Still, it feels icky because it’s pushing you outside of your comfort zone. 


But the beauty of doing things that scare you is what’s on the other side!


When you achieve what you’d been avoiding or deemed ‘too hard’, even impossible, the feeling is fantastic….until the next hill comes along that you have to climb! But that’s all part of the fun, the pushing onwards.


It means you are transforming from the person you were to the entrepreneur you need to be to have a fulfilling, money-making business.


To progress forward, you must be willing to shake things up. Start a gratitude journal. Meditate to help manage the demands of a business and family. Be coachable and invest in yourself. Recognise your weaknesses and increase your skills in areas where they are lacking.


You’ve heard it all before but now you need to actually commit to doing them. Only then will you see positive change and consistently hit your business goals. 


And one more crucial step: consider where you want to be in 10 years time and write it down. Then think about what you need to do in order to reach these goals. How do you need to change personally to build the business you desire? 


It might sound tedious, even trivial, but it will help you on your journey towards a successful, profitable business. 





You need to have systems in place that make it easy for you to work IN your business as well as ON your business. 


In short, you need to build a business that runs like a well-oiled machine. 


Time management is critical and it’s something many business owners struggle with. I’m always banging on about productivity to the members in my Thriving Business Mums Club because we’re all mums and we’re all business owners. Which means we’re all short on time.


It’s important to create systems in your business that allow it to run seamlessly. You need to be able to repeat processes with ease so that you’re not starting from scratch every single time you begin a new task. And it’s really important to make time to do the tasks that are going to help your business move forward. 


If you started work this week  thinking, “Oh, I’m sure I’ll find time to plan my content and create that lead magnet I’ve been talking about for the past three months…”, it’s unlikely to ever happen. 


You need to block out time in your diary and actually stick to your schedule. 


How you plan your week is essential to creating a successful business. 


Do you batch tasks and theme your days?


Do you have a system for doing your finances? What about for content planning and creation? And where do you fit all those meetings in?


Distractions are inevitable, especially if you’re working from home and have children to care for. But I’m challenging you to live a life of integrity. 


Set yourself work hours and stick to them. Promise yourself that you will do certain tasks on certain days and …wait for it … actually do it. 


If your business is chaotic then your results are likely to be chaotic. So keep your promises and run your business like the CEO you are. 


You can consistently hit your business goals 


If you can take anything away from this blog, I hope it’s this: you can build a booming business that is both fulfilling and profitable. 


But there are two things that will mean the difference between success and failure. 


In my experience these two things are YOU and your PROCESSES. 


I hope you’ve found this post helpful but if you have any queries, I’d love to hear from you. In case you didn’t know, I explore this topic in my podcast series too. You can listen to the episode here.


If you’re interested in learning about my Thriving Business Mums Club or you’re wondering how to create a marketing and content strategy, please get in touch with me at any time. 




Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.


Grab a marketing audit and get an hour of my expert eyes on your marketing.

Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.

Still not sure?

Book a free call here

The three essential strategies you need in your business

If you’re a business owner, it probably feels like there are 110 things that you should be focusing your time on. I know because it’s something I struggle with every day.  


No matter how hard Tim Ferris tries to spin it, single-tasking just doesn’t quite pack the same punch as multi-tasking. All of us have places to be, clients to see and problems that needed solving yesterday. 

So if the thought of directing your energy and resources to one area of your business is just not where your head’s at right now, don’t panic. That’s not what this blog is about. 


But I do think you need to have a killer strategy in place to keep you on track when you’re struggling to come up for air. 


In fact, I think there are three essential business strategies that you need to have in play if you want to increase awareness for your brand, generate results and secure more sales. 



In short, I’m talking about your marketing strategy, your content strategy and your sales strategy.

What does strategy even mean and why is it important? 

Strategy. It’s a complex word that sends the best of us running for the hills (especially us creative folk). But it’s critical to the success of any business, no matter what your area of expertise might be. 


A strategy is a longterm plan that outlines the goals and objectives for your business, and the all important steps that you’ll take to achieve them. 


When I first started my business, I didn’t think I needed to worry about strategy.  I picked up clients easily and channeled all my energy into the work I was doing for them – social media management, website design and other digital marketing services. 


I was productive, even profitable, but I was most definitely working IN my business and not ON it.  I spent all my time creating content that helped my clients’ businesses soar while completely ignoring my own.


And then I started taking my business a bit more seriously.  I realised that to be successful, I needed to focus on my personal growth, my productivity as well as many other aspects of how I was choosing to run my business (and my life!). 



Around two years ago, my business went through a digital transformation. I felt that with a stronger online focus, I could serve more clients and make better use of my limited time. 


But this also meant that I needed to look much more seriously at strategy. I had to ask myself how I was going to attract new people and convert them into paying customers. 



I knew I needed to invest hours and money into myself and my business. And I 100% believe this is something that every business owner needs to do, too.


Even as a marketing professional, I’m constantly overwhelmed by the endless marketing and advertising tools out there. There’s just so much choice and it’s easy to forget why you’re applying these tools in the first place – to grow your business. 


So I channelled my energy into learning from some of the best business heads out there, which helped me to understand the three magic ingredients I needed to promote my services effectively. 


Which is how I landed on the three essential business strategies: Marketing. Content. Sales. 


Let me walk you through them. 


Marketing Strategy 


I truly believe that the heart of your business success lies in its marketing. It’s a key way to build awareness, engage your customers and increase your sales. But your efforts can fall on deaf ears if you don’t have the basics in place. 


Before investing too much time and effort, you need to ask yourself the following questions: 


• Who is your target audience?


• What is your unique selling position?


• What do you want to achieve over the next 3, 6, 9 or even 12 months? 


To begin with, you might want to start by defining your ideal customer. Are they male or female? How old are they? Where do they receive messages and what do they care about? What’s going to make them listen to you? 


Competitor research is also critical to a successful marketing strategy. It will help you understand trends. see any gaps in your current approach and define your positioning. 


You’ll then want to think about messaging. Is your offer right? Are you providing a solution to your audience’s problem or are you just adding more noise to the marketplace? We both know you’ve got value to add but if you don’t frame it in the right way, your audience is more likely to tune out than sign up. 


And what happens when they do interact with your messaging? To make sure that your messaging is right, you need to perfectly understand your customer’s journey from awareness to consideration right through to conversion. 


Branding is another big component. You might have a business but if you don’t have a brand, you’ll struggle to find and maintain an audience. Branding is more than your logo or colour palette. It encompasses your voice, your vision and your mission – and when you get it right, it will speak volumes. 


Once you have a firm grasp on all these moving parts, you’ll want to think about the types of marketing channels and tactics you’ll use to get you to where you want to be. 


And this feeds directly into number two of the three essential business strategies – your content strategy. 




A content strategy will help you to define your marketing goals and ensure that your efforts are goal-orientated. So many business owners (myself included at one point in time) randomly show up and post whatever comes to mind without any strategy behind it. 


But with a clear plan in place, every bit of content you put out into the world will help to establish you as an expert voice in your field. Which will translate into tangible results –win! 

Think carefully about how you want to communicate with your audience or customers. Will you try short form or long form content? Do you want to connect with them on Instagram or do they prefer reading blogs? What about video? Or podcasts? There are many content avenues but you need to determine which one (and there could be more than one) is right for your audience. 




A sales strategy will typically include your growth goals to make sure you stop leaving money on the table. 


When creating your sales strategy, you’ll want to think about these points: 


Are you following up with warm leads and helping them along the customer journey?


How are you going to get them to make an appointment with you?


What touch points do you have in place that will convert your audience into paying customers or longterm clients? 


Do you have automation in place to streamline any tedious or time consuming tasks that are taking you away from the actual selling part?


There’s a lot of things to contemplate but without a defined approach, getting people to actually buy your product or service will be challenging to say the least. 




To put it simply, you need to determine what you are trying to achieve before you try to actually achieve it.  As the saying goes – a goal without a plan is just a wish. 


If you have any questions about crafting your three essential business strategies, dont hesitate to get in touch. Id love to help you reach your goals and make money! 

Thanks for taking the time to read this post, If audio is more your thing, why not check out the podcast version?  



Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.


Grab a marketing audit and get an hour of my expert eyes on your marketing.

Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.

Still not sure?

Book a free call here

5 Reasons Google Analytics is of Benefit to your Business?

In this post I will show you the 5 benefits of using Google Analytics for your business.

The main importance of Google Analytics to business is to understand where your traffic is coming from and to gain an insight into your audience.

But let’s delve a little deeper into this…


1. If you are selling products or services and you are using several platforms such as Facebook, Instagram, Pinterest or LinkedIn with the end goal to send people to your website; then wouldn’t it be valuable to know which of your channels is performing well? Google Analytics benefits your business by providing you with details of where your traffic is coming from.



2. You will also be spending time in your business creating content for your various platforms. Your content strategy should include a selection of ways you get your message across to your target audience.  For example, photos, graphics, educational and informational posts, videos etc.  It would be of great benefit to your business to know which content performs the best and to find out which type of content is leading your ideal clients to your site.



3. Where are your customers going once they get to your site? And how long are they spending there?  Again, this is valuable information because it tells you which pages on your site are working well.  The analytics can also tell you the journey that customers follow once they get to your site.  It’s useful to know that your site is easy to explore with Call To Actions in the right places.



4. How well are your pages or landing pages performing? Google Analytics provides you with a Bounce Rate. This is the percentage of people that visit a single page and take no action.  For example, if someone went to your landing page and didn’t click on any buttons then that would add to your bounce rate.  This tells you if your pages are performing well and gives you a reason to change things up.



5. The final benefit of Google Analytics to your business is detailed demographic information about your ideal audience. You may think you know who your audience is here you can get the real information.  You will learn the age, gender, geographic location of our audience.  This means you can ensure you are delivering the right type of engaging content that particular audience wants to see.


I hope this article has shown you why Google Analytics is a massice benefit to your business.

Look out for a blog coming soon detailing exactly how you install Google Analytics to your site.