Why visibility matters in business and 10 practical tactics to be more visible

In this post I wanted to talk about visibility and what that actually means – especially when it comes to you and your business.  I’m also sharing 10 practical tactics to help you be more visible. 

 

When I say ‘practical tactics’, I mean things that you can implement tomorrow that will position you as the go-to in your industry.

 

But before we go too deep, let’s breakdown what being visible in your business is really all about. 

What does visibility in business event mean?

Visibility in business

Visibility is all about sharing more of yourself. You want your audience to develop trust and confidence in you, right? 

 

Well they’ll need to get to know you. And the best way to do that? You guessed it – being more visible. Which is really all about being seen. Sharing your story. Showing behind the scenes of your life and business 

 

It’s about being vulnerable and open about your struggles as a business owner. 

 

Because your audience wants to know that you’re human, that you’ve had setbacks and that you now have solutions to pass on to them.

 

By connecting on a deeper, emotional level, you allow your audience to resonate with you. To see themselves in your message and your story. 

 

And why is that so important?  So your audience knows that you’re the one to work with or buy from. 

 

DON’T LET FEAR HOLD YOU BACK FROM BEING MORE VISIBLE 

Visibility in business

Does the thought of being more visible scare you? Perhaps you don’t like showing your face or you don’t know how to talk on camera. And you know what? That’s ok.

 

I’m not asking you to create a series of videos for YouTube or go live on Instagram straight away. Until you build your confidence, baby steps are fine. But first – let’s address why the thought of being more visible scares you so much. 

 

Is it your fear of being judged? Thinking that you’re not good enough? That you’ll fail before you even begin? 

 

Maybe you find the idea of being pushed outside of your comfort zone unbearable. Or you’re a total perfectionist and you struggle to do anything if you can’t do it exactly right. 

 

Unless you’re a pure extrovert, the idea of jumping on camera is daunting. That little voice in your head always seems to get louder when the record button is flashing red in your eyes. 

 

You’re too old to be doing this. 

Why would anyone want to take advice from you? 

You’re a bumbling mess, give it up! 

 

If that’s you, it’s time to turn off the internal chatter. Because YOU are worth listening to. I mean, why else would you have started your business at all? 

 

I’m sure you’ve heard of the term ‘imposter syndrome’ once or twice but I want you to know that it’s way more than a buzzword – it’s a crippling condition that holds many people (mostly women) back from achieving their business goals. Don’t be one of them. 

 

EXCuses, excuses, excuses 

Visibility in business

So maybe imposter syndrome isn’t too much of an issue for you – maybe you’re putting off being more visible because you don’t have enough time. Or the proper equipment. You think your lighting isn’t any good. Or that your house hasn’t got the right aesthetic for Instagram. 

 

Honestly, you can make these excuses for as long as you want but you really don’t need a fully kitted out production studio to create a few piece to cameras for social media. Or to take a handful of candid selfies after a tough meeting with a client. 

 

As someone who used to make these excuses time and again, I’ve come to realise that they’re rarely so surface level. 

 

More often than not, these reasons for not being more visible are triggered by something I’ve already touched on: fear. 

 

I could write a whole separate post on how to overcome fears (and maybe I will soon)  but I’ve always found the best way is to just push past them. 

 

So, use your Instagram stories and talk about a topic you know inside out. Contact a business owner you’ve made a connection with in a Facebook group and ask if they want to create a live video with you on a subject that will help both of your followers. 

 

Confidence comes from doing but that doesn’t mean doing everything at once. The most important thing is to just start. Because once you do, you’ll realise it’s not as scary as you expected. 

 

rEMEMBER: bEING MORE VISIBLE IS ABOUT HELPING YOUR CUSTOMERS 

Visibility in business

 

I want you to know that the reason we need to be more visible is greater than the pain of actually doing it. Truly! 

 

And often making yourself more visible to your audience has actually nothing to do with you anyway. It’s about your product or service and what you can do for your customers. 

 

And if you’re giving them valuable information, they won’t care if you stumble over your words a few times or if you forgot to wear make up that day. What they’ll care about is how you made them feel. 

 

And If you get that right, they’ll keep turning to you and your business for advice. 

LET’S GET INTO THOSE TOP 10 TACTICS I MENTIONED AT THE TOP OF THE POST

Visibility in business

These tactics are super simple and they’re things you can do every day. I promise they’ll help you to develop relationships, pitch your ideas and get you message out there consistently – so that you become the number one, no brainer choice for your ideal customers. 

 

Here goes: 

 

  1. Say YES to opportunities (and figure it out later)

     

  2. Contribute a guest blog (this is where those relationship building skills come into play – research bloggers with a similar audience to your own and make contact)

     

     

  3. Collaborate with another business owner and create a live video for Facebook or Instagram (or both!) together

     

  4. Speak on a podcast (again, this will come down to relationship building and getting your name in front of the right podcasters)

     

  5. Contact an organisation to deliver a guest expert session for their employees

     

  6. Create and deliver a workshop or masterclass

     

     

  7. Create a Facebook group and start building an online community around your business

     

  8. Host a free webinar or masterclass

     

  9. Networking – join an online membership community or attend events

     

  10. Take part in a giveaway or create your own

Hopefully you can get cracking with one or two of these tactics tomorrow – seriously, just start networking and getting your name out there! You might not get noticed overnight, but if you keep at it, it will happen. 

 

Feeling a little unsure? 

Visibility in business

As always, you can check out the podcast I recorded on this topic here.

 

And if you need more help with your visibility (and overcoming what’s holding you back), I expand on these methods in my thriving business mums’s club. You can join the club today, or you can get in touch with me directly and we can work one-on-one together to help you pitch and appear in front of the right audience. 

 

Oh! And I’m also running a 3 day challenge from November 23 to help you start 2022 with a BANG. I’ll be talking all about how to score more customers without having to be everywhere all the time. I’d love for you to join me. To sign up, jump over here.

 

 

Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.

 

Grab a marketing audit and get an hour of my expert eyes on your marketing.


Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.


Still not sure?


Book a free call here

The 3 quotes I run my life and business by

Hands up who loves a good quote? There are many quotes to live by and they’ve all been shared online countless of times.

 

You can’t scroll through your Instagram feed without being hit with one or two (or 22) these days, can you? There are quite literally thousands of inspirational and motivational quotes out there and while some might make you want to roll your eyes, others really can help to reframe your mindset. 

 

In this post I thought I’d share the three quotes that I live – and run my business – by. Sure, it might seem  a little silly but honestly they really do help and I find myself turning to them time and again. 

 

These words keep me on track. They remind me to take control of my mindset. And they help me to continue pushing forward, even when I’d rather bury myself under the doona. 

 

So let’s dive in straight in to the three quotes I live by (and yes, run my business by too!). 

quote 1: ‘FEEL THE FEAR AND DO IT ANYWAY’  

quotes to live by

I come back to this one all the time because most of us feel fear in our business every day. The good news? We get to choose whether we let it stop us or not.

 

Have you ever found yourself procrastinating when you should really be making an important sales call? Or starting a presentation? Maybe creating your marketing plan for the next quarter? 

 

The thing that’s making you put those tasks off is almost always fear. 

 

But the thing that is going to get you to where you want to go with your business and actually achieve your goals is that very thing you need to get over.

 

I always tell my clients that confidence comes from doing (bonus quote!). So quit putting things off and get going. Because once you start, you realise it’s never as scary as you first thought. 

 

And you know what, it might not be perfect. But that’s ok too we all have to start somewhere. 

 

Our social media feeds are full of entrepreneurs who are absolutely killing it. And guess what? They had to start from the ground up at one point in time too. So just start. 

 

There’s another little quote for – just start! If it helps, try asking yourself how you’ll feel if you don’t start. 

 

Use your fear and put it into the thing that is holding you back, that is stopping you from growing as a person and learning new things and just do it anyway.  Then you can pat yourself on the back and say, ‘yeah, that wasn’t as scary as I thought’.

 

Trust me, it’s an AMAZING feeling! 

 

NEED MORE INSPIRATION?

quotes to live by

Gather round and let me tell you about a time when I let fear hold me back. 

 

Back in 2019 I had the idea to launch a membership to support mums in business and in particular mums with home-based businesses, because that is my lived experience. 

 

I am a mum with a home-based business that focuses on attracting customers and improving marketing efforts, so that working mums can achieve their goals efficiently. 

 

I had an awesome idea to start a membership to share my knowledge with other mums in business. But do you know how long it took me to launch it? One whole YEAR. 

 

Seriously, You should’ve heard my excuses. It was procrastination at its finest. I was really feeling the fear. 

 

I’d get to the stage where i’d feel organised and ready to go for it. 

 

I knew what my content was going to be, I had a launch plan. But then I’d think – ‘Oh no. It’s ALL wrong!’. So I’d hit the pause button and go back to square one.  

 

Then 2020 came along. COVID struck and we were locked inside for hours on end. I lost some clients and gained some time.

 

And in July 2020 I finally launched the Thriving Business Mums Club. 

 

It was one of the best things I’ve done for my business to date. I get a real kick out of helping women like me and it’s made me more confident in my own abilities. 

 

 

So please – don’t let fear ever hold you back. It’s always going to hang around but as you DO more, your confidence grows and that little voice in your head that tells you you can’t do things, gets quieter.

 

For me I’ve found it is an ongoing battle to keep the fear at bay and to keep going out there and launching my membership.  Over the last year I‘ve definitely let the fear stop me as I haven’t launched and gone out there publicly about my membership other than to encourage the people I’ve been working one-on-one with to get ongoing accountability and support.

 

So i’m putting it out there and taking my own advice and digging deep to Feel the Fear and do it anyway and launch several times in 2022. 

 

I know deep down that I can help mums in business and that my current members love the club.

 

Ok, onto quote number two.  

 

QUOTE 3: ‘IF NOTHING CHANGES, NOTHING CHANGES’  

quotes to live by

This is one of the absolute golden quote I live by and I come back to it often.  

 

For me, it has a lot to do with time management and productivity. Namely, how I actually choose to spend time. 

 

When you’re a mum with limited time, it’s vital to create good habits that serve you rather than hinder you. 

 

I also know that change can be hard and as humans, we don’t generally embrace it. It’s much easier for us to stay in our comfort zone and not challenge ourselves too much because change brings up those icky feelings.  

 

But if you avoid it, you cannot expect a different result.  

 

If you’re wanting to grow your audience, boost sales, create new products, or connect with new customers, the likelihood of you needing to change the way you’ve been doing things is high. 

 

You need to set new goals. Have a target in mind. Work out the steps you need to follow to achieve what you’re hoping for. 

 

When I ask my clients what they are actually spending their time on; it can be a confronting question.   

 

So I ask you.  Are you getting the results you desire?

 

Are you spending your precious time on activities that are going to help your business and that are revenue generating? If not, it’s probably time to make some changes.

 

And if you can honestly say that you’re happy with where you’re at with your business, that’s great.  But if not and you’d like a different outcome, it might be time to change how things have always been done, or to learn some new skills and find support to help you get where you want to go. Which means it’s often the thing that has to change first. 

 

If you’re lacking confidence in your product or service, you’re not going to achieve success

 

I know changing things is difficult. It can be awkward to go beyond our comfort zones. So once again, I’m going to remind you about Feeling the Fear and Doing It Anyway. And don’t be afraid to ask for help!

 

quote 3: ‘people have to buy into you before they will buy from you’ 

quotes to live by

I’ve borrowed this quote from Holly MacCue, who is an incredible sales and messaging coach. I recorded a podcast with Holly a while back, which you can check out here too. 

 

The reason I love this quote so much is  because a) it rings true but b) because it reminds me that marketing is all about relationship building. 

 

You really must walk in your audience’s shoes. If we don’t have our customer at the centre every single time we create a piece of content or write a piece of copy, we are missing our chance to truly connect. 

 

If I’m ever struggling with what to say or feeling like things aren’t quite in alignment with my business, I come back to this quote.

 

It’s so important to remember, especially in a service based business, that our personal brand and how we show up online is really important. 

 

This idea that people have to buy INTO you before they’ll buy FROM you is sort of the final piece in the puzzle. 

 

To be seen as the absolute number one, no-brainer choice for my customer, I have to show that I ‘get them’ so that they buy into me as a coach. 

 

They need to trust me as a person and as a business owner. And it’s the same for you. 

ANY QYOTES FOR ME?

quotes to live by

I’d love to know a few quotes that you live by (or run your business by because there’s some awesome ones out there. 

 

What are the words that keep you motivated. Help you believe in yourself? Get you going if you’ve had a bit of a stumble? Please share any quotes you live by with me in the comments below. They don’t have to be business related, I promise. But bonus points if they are!

 

And if you’re after a little help with getting your business on the right track, why not take advantage of my Back to Basics session?

 

You’ll get absolute clarity on how to position your business in the market place, who your ideal customer is, what your message is and whether your offer provides the right solution.

 

You can sign up here. 

 

Thanks for reading! If you’re keen to listen to the podcast version,

 

 

Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.

 

Grab a marketing audit and get an hour of my expert eyes on your marketing.


Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.


Still not sure?


Book a free call here

Three reasons why it’s important to have a niche

 

If you’ve been following my work for a while, you might have come to think of me as a ‘digital marketing coach’. 

 

And you wouldn’t be wrong. That’s exactly what I once called myself too. But recently, I’ve made the decision to niche down and get more specific with who I help and how I help them. 

 

I’ve always considered myself a marketing strategist, and in truth, that is exactly what I am. However, over the past few months I’ve come to the realisation that my passion really lies in content creation and audience building. More specifically, helping mums with home-based businesses produce awesome content, attract the best customers and continuously hit their sales targets. 

 

As a business owner and mum myself, I know how precious my time is. There are a million distractions. It takes A LOT of effort to stay on track and achieve my goals. Plus, without colleagues to keep me motivated or a boss to report into, it can be a lonely pursuit. 

 

I live these struggles every day and I know most – in fact probably all – of my clients do too. Which is why I’ve decided to specifically tailor my services to help busy business-owning mums carve out the right message with the right offer to make sales with ease. 

 

Identifying my niche and refining my offering has been one of the best decisions I’ve ever made for my business. And I think it will be one of the best decisions you make for your business too! 

 

So in this post, I’m sharing with you the three reasons why I think it’s important to have a niche. Let’s get stuck in. 

1. YOUR NICHE HELPS YOU FIND THE RIGHT CUSTOMERS  

Your niche is important

I’m going to go out on a limb and guess that you’re in in business because you feel passionately about something or you want to help people overcome a struggle that you’ve been through.

 

But no matter how universal you believe your solutions are, you can’t be everything to everyone. Which is why identifying the people that will benefit from you and your message is so critical. 

 

When you focus on one customer base, and you are aligned closely with that customer, you can really connect with them and build trust. Customers are savvy – they will know when you’re being authentic, when you are confident about what you do and when you understand them. 

 

So you must create content that resonates with YOUR audience. 

Who is going to know that you’re the one for them if your message is really vague and not specific enough?

 

You need to create content that talks directly to your target customer and assures them that you have the right answer to their problem.

 

2. You’ll become known as the go-to expert in your niche

Your niche is important

The more you have a specialist niche, the more you’ll become known for it. And the easier it will become for people and other businesses to refer customers your way. 

 

A niche area of expertise will ensure you are more visible in your industry and help you stand out from your competition. And the ‘competition’ may even become your collaborators – by distinguishing your area of expertise from the outset, other business owners will know that they can introduce their customers to you to provide solutions that they can’t offer themselves. 

 

3. your marketing will be so much easier with a niche 

Your niche is important

When it comes down to it, marketing is about attracting the right clients – not every possible client you can think of. So stop trying to please everyone and instead focus on the places your audience actually hangs out and create content specially for those channels. 

 

Your potential customers want to know that they are at the forefront of your mind when you’re creating products and services.

 

They want to feel like they’re understood and that you know exactly what’s going on with them and that you are delivering options that will change their lives.

 

The more you know your target audience, the easier it is to produce content that they want to see. If you’re struggling with this step, I’ve created a blog and a podcast all about defining your target audience. Check it out here. 

A QUICK RECAP 

Your niche is important

 

So there you have it – those are the three reasons why I think you need to have a niche. Do you agree? Perhaps you disagree. Or maybe you have a raft of more reasons. And if that’s the case, please leave a comment for me below! 

 

To give you a quick recap, here they are once again: 

 

  1. Your niche will help you find the right customers 
  2. You’ll soon be known as the go-to expert in your niche 
  3. Your marketing will be so much easier 

 

If you enjoyed this blog, why not check out the podcast version where I delve even deeper into this topic. 

 

And if you’re a mum with a home based business and you’re struggling to make enough sales in the time you have available, or you’re not really sure what your niche is, please get in touch. I offer free 30 minute discovery sessions – book in a time to have a chat with me! 

 

Or, why don’t you take advantage of my current offer and grab my new Back to Basics session? For $99, I will show you how to give your marketing the kickstart it needs to attract the right customers and make sales with ease. 

 

Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.

 

Grab a marketing audit and get an hour of my expert eyes on your marketing.


Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.


Still not sure?


Book a free call here

How to promote an event

 

This blog is all about how to promote an event – because if you’re a small business owner, chances are you’ll be running (or at least thinking about running) an event in the near future. 

 

And you’ll want that event to be as successful as possible, right? Hell yes! Which is why I want to show you how to promote your event so that it gets noticed and brings in the crowd you want.

 

But let’s not get ahead of ourselves. Are you wondering why you should hold an event in the first place? Well, there’s actually lots of reasons.

 

Here’s just a small few: 

 

• It will help you to establish yourself as the expert in your niche as you’ll be demonstrating your particular knowledge to the attendees; 

 

• It’s a brilliant way to network and get to know other businesses;

 

• It’s great for collaborating with other business owners, to get your name out there and to put your face in front of new audiences; 

 

• It can boost conversions.

 

 

SERIOUSLY, EVENTS ARE A GREAT WAY TO BRING IN NEW CUSTOMERS  

How to promote an event

Let me expand on the conversion point a bit further. 

 

Every business has a customer journey – and getting people to your event gives you a chance to push them further along yours. 

 

Some attendees might have just started to connect with you and your brand. Others might have had several touch points but have not transitioned into a paying customer…. yet!

 

At an event, you can really show who you are, what you’re about and how your product or service solves pain points. It’s a valuable opportunity to build on the know, like and trust factor – key ingredients for snagging more clientele.

 

Plus by holding an event, you’re growing your mailing list. So even if attendees don’t take further action beyond turning up, you can continue to communicate with them and nurture them for future events, launches or sales. 

 

WHAT TO THINK ABOUT BEFORE CREATING YOUR EVENT  

How to promote an event

To ensure your event is successful and serves you and your business purposefully, here are a few important things I want you to consider: 

 

  1. What’s the end goal?
    What are you trying to achieve with your event? Is it an information session, a way to educate your audience or simply a means to get yourself out there and interact with potential customers? 

 

  1. What’s the setting? 
    Events are a complicated game in the COVID era so you really need to think about where you’re going to host yours. This could be at a local venue, online or a mix of the two for those attendees who are interstate or across timezones. Most of us are pretty comfortable with virtual webinars these days, so don’t let the thought of running something online put you off. Plus there are a raft of platforms that you can turn to like Zoom or EasyWebinar to support virtual activities 

 

 

3. What’s the purpose – lead magnet or money maker? 

This point links back to point 1, but you really need to ask yourself what you’re using your event for. Do you want to run a free information session to introduce yourself to a new market? Perhaps you’re trying to convert attendees into paying customers at the event. Or you could be charging a flat fee for guests to join because you’re sharing your knowledge (and yes, that is worth paying for!).

 

 

4. Are you running the event on your own or with others?  

Is the event all about you and your business or do you want to use it as an opportunity to collaborate with other business owners and connect with their audience? 

 

5. When will your event take place?

This sounds simple enough – you’ll just land on a date and time that suits your schedule and call it a day, right? It’s actually not quite so straightforward. You really need to think about who’s coming, where they’re based and what will suit them. This might mean you have to hold your event in the evening or at the weekend. You also need to think about how long your event will be – will it go for half a day or a full 8 hours?

 

6. What’s it called? 

What makes an event name ‘good’? It’s all quite subjective, but as long as it’s catchy, memorable and gives some impression of what it’s all about, you’ll be in great stead. 

 

7. How will you hook your audience? 

After you land on your name, you need to decide on your headline. This has to be short, snappy and sticky – your potential audience wants to know what they’ll get from coming along to your event.

 

8. How will your audience book tickets? 

Even if your event is free, you’ll still want to have a list of all the registrations. Will they need to RSVP to you directly or will you set up a ticketing system through a platform like Eventbrite? 

 

9. Is there an incentive for early registrations? 

How are you going to encourage guests to come along (I promise, I’ll talk about how to promote your event in the next section!)? Will you offer an early-bird discount to entice people to grab a ticket before the price goes up? 

 

10. Do you have a limit on numbers? 

If you’re running your event online, this is probably something you won’t need to think about. But most venues will have seating capacities, so make sure you know how many people can fit in the space you’ve booked.

 

 

MY TOP TIPS FOR PROMOTING YOUR EVENT 

How to promote an event

Ok, this is what you came here for – but we really did need to go over the basics before diving in. 

 

First things first, you need to create awareness. I’m a big fan of adding an event sales page on your website to direct all your traffic to. 

 

You’ll also want to think about your event-specific branding. So how do you want your event to look in the marketplace? 

 

Once you’ve decided on the look and feel, you’ll need to create graphics to roll out across all your channels. I recommend creating: 

 

• A header image for your sales page 

 

• If you have a Facebook business page, you’ll want to update the cover photo with the event details 

 

• A Facebook event page with an event cover photo 

 

• Some specific images for Facebook and Instagram posts to help advertise the event 

 

•  A stories graphic is also a great idea 

 

Finally, a graphic to your email signature

 

Remember, all these graphics need to look like they’re part of the same family. Which means they need to use the same colour palette, fonts, copy and pictures. If you don’t work with a graphic designer, it’s easy enough to create these assets yourself on Canva or Picmonkey. 

 

the power of your email list 

How to promote an event

 

The next step is working on your invite list. And you really can’t look past your database of contacts. These are the people who are already warm to you and will be most interested in signing up to your event. 

 

I recommend sending an email to this list advising early bird registration cut off and pricing. Don’t just do this once either – add it to your usual e-newsletter and send emails specifically promoting your event to encourage as many registrations as possible. 

CONTENT IS KING 

How to promote an event

Social media is one of the best ways to get your event out there – and in most instances it’s free! 

 

Share regularly posts spruiking your event, go live on Facebook or Instagram to give a taste of what you’ll be offering on the big day, utilise stories to build anticipation, create a Facebook event, run promotions with free or discounted tickets, use a specific event hashtag.

 

You can even ask your network to talk about your event on their own channels. Truly – anything goes! 

 

So give all of the above a try and see what resonates most with your community. 

 

I also suggest putting a little bit of money behind your event and invest in some ads on Facebook, LinkedIn, Instagram, Google or wherever your audience is. Google ads will also give you a chance to retarget visitors to your event sales page, helping you to nurture them all the way to registration. 

 

And don’t dismiss the personal invite! Never be afraid to direct message people on social – especially those you’ve recently met or who have just started following you. Send them a friendly DM informing them about your event and shoot through the registration link. The worse they can say is ‘no, thank you’. 

PROMOTE, PROMOTE, PROMOTE

How to promote an event

In the run up to your event, start to generate a bit of excitement. Share some behind the scenes snaps as you’re getting everything ready. 

 

Are you creating a presentation or deck? Post about it online. Are there gift bags for attendees? Film a quick video of you pulling them together and share it your stories.

 

What about decorations? Are you getting those sorted too? Tell your community! Any way that you can tease out what’s ahead will help with last minute sign ups. 

 

Don’t forget to be active on social media on the actual day, too. 

Take photos and videos and post, post, post. 

 

Encourage your audience to do the same (this is where the event specific hashtag can be put to great use) – user generated content is a brilliant way to give credibility to your event, so make sure anyone who shares snaps from the day tags you or your business. 

 

And what about when it’s all over? I recommend that you continue to post about your event for at least 2 – 3 days afterwards. You should also follow up with every attendee with a thank you, asking for feedback or a testimonial. 

 

THAT’S A WRAP! 

How to promote an event

I hope this post has helped you understand how to promote your next event. I expand on this topic on my podcast, The Whole Women in Business Podcast. Jump over here to listen to the episode now. 

 

If you need any help with your strategy, growing your email list, creating an event, or any other part of digital marketing, please get in touch.

 

I specialise in helping small businesses grown their audience, get more leads and ultimately make more money. You can book in for a free 30 minute discovery session and business audit – so don’t hesitate to get in touch with me. 

 

Thanks for reading! 

 

 

Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.

 

Grab a marketing audit and get an hour of my expert eyes on your marketing.


Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.


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How to consistently show up on social media

 

You know sometimes the weeks just don’t go how you want them?It’s been one of those weeks for me. 

 

But since being a mum, owning my own business and trying to keep some semblance of sanity, I’ve become very good at letting certain things go. 

 

I hit curve balls all the time, which is why I wanted to talk about consistency in this post. More specifically, why it’s so important to consistently show up on social media platforms even when there’s a lot going on around you.  

I totally understand that consistency can be really tricky. My socials definitely took a back seat this week – but fortunately I have an overall plan in place and have done a lot of foundational work, so I’ve still been able to show up for my audience fairly regularly. 

 

A lack of time and lack of ideas are the two main excuses I hear when it comes to creating social content (or not creating content). So I’m going to share 4 tips to ensure you consistently show up up on social media. 

 

WHY DO I NEED TO CONSISTENTLY SHOW UP ON SOCIAL MEDIA? 

Show up on social media

This is a great question and it’s one I’m asked often. Take some time to think about why you’re using social media in the first place. Is it to build relationships? A community? Do you want to establish trust with your audience so they feel comfortable to purchase from your business? 

 

Tick. Tick. Tick. This is exactly why brands show up on social media. But how can you create a rapport with your followers if you’re just popping in every now and then, sharing a post or two here and there? If there’s no consistency to your message or the frequency of your content, your audience is going to think that you’re not really there for them and will move on to a brand who is.

 

It’s my mission to help women simplify their businesses and marketing tactics, so I want you to think about what’s going on when you’re not being consistent. Why are you struggling to deliver the content that your audience wants to see?

 

I’ve found that 9 times out of 10 it’s because the foundational work hasn’t been done. Perhaps you don’t fully understand your customer, or what your message is, or how your offer helps people. Perhaps it’s a combination of all 3. 

 

These are all the things I want to help you to address so that you can constantly show up on social media. And I promise it doesn’t have to take over your entire life. With the right systems and processes in place, you can consistently show up, help your customer on their buying journey with your business and still have time to do all the other things on your list. 

So let’s dive into my top 4 tips. 

 

TIP 1: FOUDATIONS  

Show up on social media

I’ve said it once and I will say it again: it is essential to understand the foundational parts of your business before you start applying any marketing tactics.  

 

Otherwise all you’re going to do is create confusion – and if you’re confused, so is your audience. 

 

If it’s not clear what you do, it’s going to be that much harder for you to get your message across and get paying customers to your business.

 

Start by looking at your target audience, your niche, your ideal customer avatar. Determine your message and be really clear on the pain points that your would-be customers are experiencing so that you can provide a solution (which is your product or service!). 

 

I’ve actually written an entire post (there’s a podcast too) on defining your target audience, which you can check out here. 

 

Getting your foundations in place also means doing some competitor research, so you understand what your point of difference is. You also want to define your branding (like the colours and fonts you use) and your brand personality (your tone of voice) at this stage. 

 

TIP 2: CONTENT PILLARS 

Show up on social media

My second tip for consistently showing up on social media? Setting up your content pillars. This means outlining some topics that are relevant to your target audience and recording them on a document that you can access easily. 

 

Each business has at least 4 to 6 topics that are relevant and can be talked about in depth to attract the best prospects. 

 

I truly think that if you can get these content pillars set-up,  you will never run out of ideas again. 

 

TIP 3: MONTHLY PLANNING

Show up on social media

 

So you’ve worked out what you want to say and who you want to say it to. Now it’s time to create a system so that you consistently show up on social media month after month after month. 

 

I know the thought of setting up a monthly plan is about as exciting as watching paint dry, but it will completely transform and streamline how you share content with your audience.

 

I recommend setting a day aside each month to plan. Make a contract with yourself if you have to. And on this day, I want you to think really hard about what you’re selling, your revenue streams and the avenues you use to reach your audience.

 

Each week or fortnight or month – however it works best for you is fine –take one of the topics in your content bank, relate it to something you’re selling and tailor content around it for your audience. Show them you’re an expert in this space – because you are! 

 

Your content should be educational, entertaining and inspiring, Use a mix of photos, graphics, reels, videos, collaborations or giveaways.  Whatever you choose is fine but make sure you’re always taking your audience on a journey to the end goal (which is your product or service).

 

I also recommend finding a content calendar that suits you and your business. One that allows you to plan out your content each month (like the topic you’re talking to, the product you’re promoting and the channel you’re posting to) so that when it comes to actually creating the content, half the work is already done! 

TIP 4: BATCHING AND SCHEDULING

Show up on social media

My final tip for consistently showing up on social media is to schedule and batch as much content as you can in a single sitting. 

 

Batching simply means grouping similar tasks together. Try to set aside a day each week, month or fortnight (the frequency will be determined by how much content you’re putting out) to create as much content as you possibly can. 

 

You’ll also want to use this day (or dedicate another day to do this part if you need to) to schedule your content. Platforms like Hootsuite and Meet Edgar are great social scheduling tools but there are heaps of them on the market. 

 

Scheduling can take up a chunk of time but I promise it is worth it in the long run, so you’re not scrambling day in day out to get posts up. 

 

A QUICK RECAP 

Let’s go over what this post has covered so that you can get on with your day and consistently show up on social media. 

 

Tip 1 – Foundations 

 

You need to get really clear on who you’re talking to, what your message is and how your offer helps those people. 

 

Tip 2 – Content Pillars 

 

Set up your content pillars so you have a content bank with hundreds of ideas that are relevant to your audience and relate to your revenue streams. 

 

Tip 3 – Monthly Planning 

 

Pick a day each month to get as much of your content planned, remembering that you want your content to take your customers on a journey to an end goal. 

 

Tip 4 – Batching and Scheduling 

 

Batch and schedule as much of your content as you possibly can on a single day so that you’re not scrambling to get your posts up at the last minute. 

 

I hope these tips have helped you understand why consistently showing on social media is so important and how you can actually do it. 

 

If you need any help with getting your content sorted please get in touch, this is what lights me up!

 

I truly love to help women get their content strategy created so that they can simplify their systems and reach their goals without ever feeling overwhelmed. 

 

My Kick-Ass content package is ready and waiting to help you absolutely nail your content strategy and there are a loads of free resources on my website too. 

 

Thanks for reading. And if you’d like to tune into my podcast episode on this topic, you can do so here. 

 

Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.

 

Grab a marketing audit and get an hour of my expert eyes on your marketing.


Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.


Still not sure?


Book a free call here

10 Marketing Tools I Couldn’t Run My Business Without

There are more than a few marketing tools at a business owner’s disposal. And with all the options out there it can feel, well, overwhelming to say the least. 

 

Which is why I wanted to share with you the top 10 marketing tools I couldn’t run my business without. 

 

While I’m pretty sure I use way more than these 10 each day day, these are the ones I depend on the most. 

 

Some of these tools help me to simplify my systems or automate certain tasks, which leaves me with more time to work on revenue generating activities. 

 

Others are “essentials’” that I would be, quite simply, lost without.

 

That being said, I’m quite mindful that everyone has different budgets. So I’m certainly not saying that you need to have all of these tools to run a successful business.

 

But these are the marketing tools that make my working day much easier. And you know what? Some actually are FREE. So it really just depends on what your requirements are. 

 

Lastly, I know a lot of people can be a bit fearful of the tech side of things. Integrating services and platforms into websites or email database providers can send a lot of us into a spin.

 

I am not particularly tech savvy myself, but I’ve been able to work out all of this software without too many stumbles along the way. 

 

A lot of them offer excellent customer support, video tutorials and brand reps you can reach out to if anything falls apart. 

 

So let’s dig in and get going on the 10 marketing tools I couldn’t run my business without. 

top 10 marketing tools

top 10 marketing tools

 

  1. Email database

 

The first tool is my email database.  I use ConvertKit but there are plenty of options out there. Active Campaign, MailerLite and Kajabi are just a few. 

 

An email database can also be referred to as a Customer Relationship Management tool or CRM for short.  This is because it allows you to set up automations and emails sequences to nurture and follow up with customers. And this will increase engagement and build trust.

 

My email database is particularly invaluable because I own the addresses I have collected. Sure growing a large following on social media is great, but you don’t actually own your followers. 

 

I love social media as much as the next marketer, but you have very little control over it. Algorithms can change at any time. New updates can affect how your content is seen. And your account can be shut down by the powers that be with zero notice. And then what? You’d be left with no follower base. 

 

I know, I know  – I shouldn’t be putting such a dreaded prediction in print but it’s something all business owners must keep top of mind. 

 

I actually have an episode on email marketing coming up soon where I will go into greater detail about the ins and outs of building your database. But as a quick teaser, let me say that collecting email addresses should be a HIGH PRIORITY for any business. It’s way more valuable than your social media. 

 

 

  1. Website

 

The second tool that I couldn’t run my business without is my website.

 

If anyone has ever told you that you don’t need a website, they are either lying or a time traveller from the 20th century. 

 

In 2021, you need a website. Much like your email database, your website is your very own real estate. It is your virtual shop front and allows you to show off what you do in a concise, dynamic and creative way.  

 

Plus, you can change it whenever you want! My website is constantly evolving, because I’m trying to improve my messaging and boost the conversion rate.

 

Unlike Facebook or Instagram where everything is a little scattered (even if it is aesthetically pleasing), your website houses all of your important information. 

 

Driving traffic to your site is critical for business success and you should always think of it as the final destination in your customer’s journey. 

 

 

 

  1. ManageWP

 

On the subject of websites, I have this great tool I use to keep it updated and backed up and it’s called ManageWP.

 

I know it sounds mundane but doing regular site updates is extremely important and keeps it secure. 

 

I also manage a few websites for clients and their sites get updated here too, so this platform is a no brainer for me.

 

If you are self hosting and want to keep your website safe and secure, I strongly suggest that you check it out.  

 

 

  1. Thrivecart

 

Another website based tool I love and use regularly is Thrivecart

 

It allows me to set up mini on-brand landing pages for each of my products and services and take payment in a number of ways.

 

What’s more, you can fully integrate it with your email database and other platforms. So as soon as someone purchases something, they get added to your list and the automatic email sequences that you’ve set up gets fired off. Bam! 

 

It is pretty pricey but it is a one-off fee and you get lifetime access. 

For me it is 110% worth the cost. 

 

 

 

  1. Planoly

 

Planoly is a tool I use to plan and schedule content for Instagram. If you’re sharing social posts, I can’t recommend scheduling enough. Batching content might sound like a chore, but it will save you a lot of time in the long run. 

 

There’e s free version of Planoly and while has its limitations, it’s a great way to get acquainted with the platform. 

 

Again, there are lots of other providers like Hootsuite or Later but Planoly is the one the works best for me and my business. 

 

With Planoly, I’m able to see my Instagram grid before publishing any posts, so I can make sure it all looks they way I want it to. Plus, it can almost double as an image library as it allows me to upload photos I’m not ready to use 

 

 

 

 

  1. PicMonkey

PicMonkey turns non-graphic designers into graphic designers (sorry all graphic designers out there). 

 

While, I’m pretty sure most of the world is using Canva for their designs, PicMonkey is the tool I turn to time and again. 

 

I honestly could not run my business without this tool. I’m no natural artist, but with templates to follow and handy tips to create beautiful designs, sometimes I feel like I missed my calling. 

 

I use PicMonkey to create social media posts, lead magnets and infographics. But it’s also great for flyers, presentations and other marketing collateral. 

 

But I have a bit of a caveat. If you’re building a brand from scratch – ie you need a logo, fonts and colour palette – invest in a professional graphic designer. Once you’ve got the visual identify in play, then turn to PicMonkey. 

 

 

 

  1. Google

 

Ah Google. I couldn’t create a top 10 list of marketing tools without including this superpower. 

 

I’m sure I don’t need to give you a rundown on what Google is or why I even use it, but it’s so much more than a search engine! 

 

For one, I use Google calendar and Gmail every day, And as most of my work is web based, I use Google Drive to access my files from anywhere. I can also share documents and spreadsheets with my clients and collaborators. 

 

There’s also Google Keep, a note taking app which I have on my phone and find incredibly handy. 

 

And of course Google My Business. If you haven’t set up this free listing, you really, really must. Seriously, bookmark this page and go do it now! 

 

 

 

  1. Acuity

 

Acuity is my tool of choice for appointment bookings.

 

I love being able to send a link to a client or a podcast guest and letting them choose a mutually suitable time. It saves so much going back and forth by email.

 

This calendar is connected to my Google Calendar, which means it automatically blocks out my time. It is also linked to my email database, so when someone books in a discovery chat, they get asked if they want to be added to my email list.

 

I can’t stress enough how much time organising and scheduling appointments this software saves me! 

 

 

  1. Membervault

 

Membervault  is my platform of choice for my membership. 

 

My membership includes an online course which is hosted here, and I upload coaching videos and the monthly content calendar on Membervault, too.

 

It also holds mini digital products that I sell and my free resources.

 

It’s super user friendly, provides good customer support and they have a free option, which is great for when you’re just starting out. 

 

Like most similar platforms, it integrates with your email provider and with Stripe for payment.

 

If you’re needing a portal to host information for something like a membership or an online course, I highly recommend it.

 

 

  1. Movavi

The final tool I could not be without is a video editing software called Movavi.

 

I use it several times a week to edit coaching calls, Zoom meetings and podcast episodes. I also use their screen recorder to record my podcast episodes.

 

It’s simple to operate and the customer service team are excellent. 

I have no complaints! 

 

AND THere you have it –  THE TOP 10 MARKETING TOOLS I COULDN’T RUN MY BUSINESS WITHOUT  

top 10 marketing tools

So tell me, how many on my list are on yours too? I’d love to know! Do you think there’s room for me to improve my systems and automatons? Please, tell me your secrets! 

 

And if anything I’ve mentioned has totally freaked you out, don’t be shy. Let me know so I can help you out. 

 

Finally, if you run through these tools again, you can listen to the podcast here. 

 

 

 

Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.

 

Grab a marketing audit and get an hour of my expert eyes on your marketing.


Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.


Still not sure?


Book a free call here

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