Why Storytelling is Important in Business Marketing

storytelling in content marketing

Do you spin a good yarn?

You may not think you are a natural storyteller but in fact, we tell stories all the time.  Whether we’re sharing our past experiences with our partner, describing a recent scenario to a friend or helping our child fall asleep with a made up tale.

Stories have been part of our culture for almost as long as we have existed.  Over centuries, they have helped us communicate, educate, share, and connect.  And that’s exactly how storytelling works in our marketing.

What is the purpose of your marketing efforts?  It should be to grow an audience, to build trust with your followers and for that trust to lead to sales.

Your content is what allows you to build the know, like and trust factor.  By adding stories into your content strategy, you are able to connect, build intrigue and communicate your message.

How Does Storytelling Help Us Communicate?

You only need to go back to your childhood to remember how stories captured your attention and imagination?  Whether they were fact or fiction, long or short; it didn’t really matter as long as they were told well.

Stories are generally designed for intrigue, excitement, laughs, a thrill or suspense which are all ways to educate, inspire and entertain an audience to build brand awareness and loyalty.

Stories have been used for generations to enable us to understand complex concepts or to help put new information into context.  Our brain retains information and messages more easily when concepts are delivered in story form which is why storytelling has become so important in marketing.

What is Storytelling in Marketing?  

Businesses are looking for ways to connect with their audience, to inspire people to take action and to allow their audience to understand their brand and how it helps them.  

Here are 5 storytelling in marketing examples to help you include stories as part of your content marketing strategy.

1. What is your brand’s story?


The brand story is what draws an audience to a business, piques an interest and allows a relationship to begin.  Once the relationship is formed, trust begins to form, making it easier to convert followers into customers.

Write down what drove you to start a business, what objections came up, the transformations you’ve been through and how your journey now allows you to help others.  Weave this narrative through your own content to help build connection.  

2. Use your customers’ stories


The term ‘User-Generated Content’ means to use content created by anyone other than the brand itself.  It allows a business to tell tales of real people using a product/service so the brand becomes relatable.  Highlighting customers already using a product/service also helps to build excitement.  This is extremely valuable social proof and will help to solidify a brand as the go to solution.

Create a hashtag specific to your business or a particular product/service so you can easily spot when it has been used.  This content can be shared easily to your feed or stories.  Testimonials are also a very good way of providing social proof and popularity. 


3. Create a hero’s journey story


Having a good framework for creating your story based content is essential. One way to do this is to create a hero’s journey story.  Your audience wants to know that you understand them, the customer therefore is always the hero in these stories.  Show that you identify with how they are feeling; capture their attention by allowing them to recognise themselves in the story.  Then highlight their journey of struggle and how they overcame that particular struggle.  It’s important to show that the customer is the hero and that your business simply provides them with a means or tool to accomplish that feat.


4. Impart your knowledge through stories


To be seen as the expert in your field, it’s important to share your knowledge.  Providing valuable content that is educational and beneficial to your audience gives them a reason to keep returning to you and builds trust that you are the go to authority in your niche.

As humans, we learn from observations and first-hand experiences so by sharing those experiences we can educate our audience about our own struggles or concepts that we want to share.

5. Tell a Success Story


Motivate your audience to incite some kind of change and take action to purchase your product or service by telling stories of success.  It can be your own success or someone else’s.  These stories are inspiring and may just be the push your audience needs to go from observer to purchaser.

This blog post has shown you why storytelling is important in business marketing and provided 5 tips to include stories as part of your content marketing.


If you need any further help with storytelling, get in touch.


Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.


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10 Things to Check Before you Hit Post on your Content

10 things to check before you hit post on your content

If you are using social media as part of your marketing strategy, you are more than likely creating content to attract people to your business.

Your content is what gets eyes and ears on your business so you want to make sure you’re doing as much as possible to make that happen. 

Does this sound like you?  You’ve created a post with an eye catching image and some well thought out sales copy.  But wait.  You did that yesterday and the day before, and the day before that but you’re still getting little engagement.

There are a few things you need to check to ultimately make the most of the time you are spending on social media.  If our aim is more engagement and higher organic reach, then here are 10 Things to Check before you hit Post on your Content.

Add all or some of the below 10 points to your social media game and watch your results change.

1. Check your spelling


Always read your post to check for spelling errors before posting.  Once it is posted you want to try to avoid editing it because as soon as it’s live, the algorithm will take over.  If you edit something, it will affect the amount that your post may be pushed to new viewers because you are interrupting the algorithm.  Also, there’s nothing worse than reading a post that is full of typos and errors.  It just doesn’t look professional.

2. Make sure your copy speaks directly to one of your customer’s pain points?


If you have done the foundational work of your marketing strategy, you will be clear on your messaging.  You will understand that you should be demonstrating how you can help your followers overcome their struggles.  Even better if you can use their own language to describe their problems as they will recognise themselves in your posts and be more likely to choose you to work with.



3. Do you offer a solution?


Make sure you identify their problem in your copy and then offer the solution.  The classic sales copy formula is Problem, Agitate, Solution, or PAS.  Each post should identify the problem, agitate it and then provide the answers via your service/product.

4. Is there a call to action at the end of your post? Where are you leading them next to help with conversion?


You want to make it easy for people to work with you.  To this end, each post should have a call to action; a step for the prospect to take next.  This can be as simple as asking them a question or asking for them to DM you. Or you can provide a content upgrade that directs them to download some free content such as a PDF, template or video tutorial.

5. Is there white space between sentences and paragraphs? 


Ensuring plenty of white space allows the reader to skim or speed read.  We are busy right?  Make your post easy to read.  Headings are good for this too.  Use short, clear sentences and lots of paragraphs.  In a longer post, it’s a good idea to add a recap of what the post is all about at the bottom for those that like to scroll to the end.

6. Have you used a good quality image?


Text only posts are totally last decade!  To capture attention in a busy feed, you need to ensure you have great quality images.  If you are a service provider and you are the face of your personal brand, it is a good idea to invest in some professional images.  You can get great quality free stock images at sites such as Pexels.com or Unsplash.com.  Take advantage of these and use Canva or Picmonkey to make eye catching, interesting imagery and graphics.

7. Are any links and tags properly linking and tagging?


It’s irritating for both you and the reader to have working links and tags. The person you have tagged will also want to know you have highlighted their business.  It’s a good way to build relationships.  Ensure these are working before hitting post to help everyone out.

8. Are you posting at the optimum time?


When was the last time you checked your insights to make sure you are targeting the right people and posting at the right time.  It takes a few simple clicks to find out when the majority of your followers are online.  Use this information to your advantage and to get the most engagement.  If your post gets great engagement at the beginning of its life span then the algorithm is more likely to promote it.

9. Is your post representing your brand in the right way? Check the imagery, tone of voice, colours, words used, anything offensive.


Again, if you have done the foundational work for your business, you will be clear on your branding.  This means your content will be using the right colours and fonts, the right tone of voice in your written copy and the right imagery.  Your aim is for your content to be recognisable as yours from the way it looks and reads.  Also ensure you have steered clear of any highly strong opinions regarding politics, religion or any other topic that could be inflammatory.

10. Is it a post that is worthy of being saved or shared?


Are you adding value to your followers and educating and inspiring them to take action?  You have more chance of your post being saved and shared if it contains information that is very helpful.  Good examples of these are posts are:

5 tips to…..

7 ways you can…..

3 ideas to help….

How to…..

This is a comprehensive list of 10 Things to Check before you hit Post on your Content that will help to make the most of the time you spend on social media.

If you take into consideration even a few of the suggestions before you hit  post and consistently show up; you WILL increase your engagement and your reach.

Let me know if there is anything else you’d add to the list. Or anything that doesn’t quite make sense.

If you do need further help, hit the work with me button below to see how I can demystify your marketing and content, and create a great strategy designed specifically for your business


I help women in business step into the role of business owner and show up confidently online with awesome marketing and content strategy.


What you should REALLY be doing on Social Media

Are you regularly posting away but hearing crickets on social media?

If you are getting little engagement and zero sales from your social efforts, you need this checklist!

Grab this freebie to FIND OUT:

10 ways to optimise your time, build relationships and make more sales on socials

how to convert sales on social media

The Efficient Way to Create Content for Social Media


Your business needs content.  To engage with your audience, draw people into your community and to ultimately convert followers into customers, you are going to need to be producing content.  Consistently.  

But content can be time consuming.  I often hear from mums in business who say they don’t know what to create for their audience and they don’t have time to do it.  Consistency is a big issue. I tell them they need to learn the efficient way to create content for social media platforms. 

This article will give you 5 social media content creation tips.


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Roadmap to Reclaim Your Time

1. Content Strategy

Start with a content strategy.  It allows you to set your goals, work out who you are targeting and what methods you will use to attract them.  To know who you are targeting, create your Ideal Customer Avatar using this template.  This will help with producing the right content for your audience.

2. Create Your Content Buckets

Knowing your buckets allows you to produce content with a purpose.  If you are short on time, the content that you do produce needs to be quality and actually work for your business.  To create your buckets, think about the various aspects and revenue streams in your business.  Then dig deep into those topics to get as much post worthy topics as possible.  Use this content buckets template to help you.  Simply set up a spreadsheet with your topics in different columns, then you can add to it as you go.  Even better, use Google Sheets so you can add new ideas from wherever you are!

3. Social Media Content Calendar

Use a content calendar to plan your content each month.  This is where you transfer the topics from your buckets and insert them into post ideas in the calendar.  The posts can be made up of simple graphics and photos, or perhaps do a video, an inspirational quote or write a blog post that you share on your social platforms.  Use this free infographic to get 46 ideas for social media content creation.

4. Batch Your Content

Batching will save you heaps of time because you are creating your content in one dedicated session.  This is the most efficient way to plan, create and schedule your content.  Read more in tip 5 below.

5. Social Media Content System

If you have an ad-hoc approach to your content then you are unlikely to achieve your goals and be consistent.  Having a workable system will keep you on track.  This is what i recommend to the female business owners that i work with:

  • Pick a day per month to plan your content for the following month.  Block this date out in your diary as non negotiable.
  • Fill out your content calendar using the information that you have inserted into your content buckets
  • Batch your content creation as per the information above.
  • Schedule as much as you can
  • Set aside time in your planner for the more in-depth content such as blog posts or videos.
  • Always check your analytics to see what is working so you can improve your content and provide value to your audience.

If you would like to be more organised in both your life and your business then take a look at my planner templates.  Watch your productivity soar when you are setting and reaching your goals as well as planning your content!


Planners Bundle Nicola Depiazzi

I hope this blog post has helped you to understand the efficient way to create content for social media.  If you have any questions, feel free to drop me a message or connect with me on Facebook or Instagram.



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How to Consistently Show up in Your Business

How to show up consistently in your business

Do you struggle to show up consistently in your business?  Are you treating your business more like a hobby?


There are many reasons for why showing up can be difficult especially when you are a mum as well as a business owner.


It is important to find ways to be there for your audience, delivering good quality, valuable content that will engage.  If you are building relationships and gaining trust then you will be well on your way to converting your audience into a sale.


Watch this video training on how to consistently show up in your business to learn ways to make it easier to show up regularly.

Find more from me on YouTube here


– grab this free 12 page Roadmap

to unlock the 5 key elements you need to be a productive mum & business owner.

Roadmap to Reclaim Your Time

7 Tips to Nail Your Social Media in 1 Hour Per Week

Social media can feel overwhelming for many.  It doesn’t have to be this way. By making sure you have the right set up and good systems you can nail your social media in just 1 hour per week.


Social media is an essential part of any marketing strategy but in my work with female business owners I consistently hear that finding time for social media is a massive struggle and knowing what to post is even harder.  By prioritising the tasks and learning a few key skills, social media fatigue and anxiety can be avoided.

46 ways to generate content

This post will help you nail your social media in 1 hour per week.  It’s important to respect your valuable time, learn what to do, take action and the result will be a dramatic increase in content creation in far less time.


Firstly you need to ensure the social platforms are set up correctly.

1. Platform Choice

New to social media?  It is a good idea to nail one platform first. Find out where your audience is hanging out and use that platform.  Facebook is a good place to start because it has the highest monthly usage and is easy to use.

You may also like to read: 5 Time Saving Hacks for Your Business

2. Apps

Do you have the right apps on your smartphone? If you are using Facebook for your business then download the Pages Manager App.  Also get the app for Messenger and Facebook Ads. You’ll also need apps for content creation and scheduling (see below). Also use a note taking app like Google Keep to note down any ideas you may have while you’re away from your desk.

3. Content Creation

For professional looking content you will need an app or program to create your posts.  Some of the best are Canva, PicMonkey, or for mobile only; Wordswag and Boomerang.


Create a system that ensures your social media actually happens in the most productive way.

4. Plan

Grab or design a content calendar and actually use it.  Ideally you should be working a month ahead. For example, if it is May now, then May’s content would have been planned in April.  It would also be created and scheduled by the end of April. Block out one day a month in your schedule (Asana) to create your plan. It will save heaps of time that can be put to good use in other aspects of your business or for something else you enjoy doing.


Tip: Get my content calendar here.  Or create a spreadsheet in Google Sheets so you can add ideas to it from wherever you are.

5. Content Ideas

So many business owners get stuck here.  The number one question I get when working 1:1 with female business owners is “What will I post?”.  Use my 46 Types of Content Infographic as inspiration for your posts.

These ideas can be placed in the content calendar so you will know what to share on each day.  Ideally the post should be engaging so always think about a call to action or a question for your audience to engage with you.

6. Templates

A big time saver is to have templates set up in your program of choice.  There is no need to reinvent the wheel every time. For example, if you create a Wednesday Win post each week, have the template set up and ready to go.  If you use Canva or PicMonkey then your creations will be saved there so you can edit a copy of a previous post rather than start from scratch each time.

7. Batch & Schedule

Once you have your content calendar filled out, it is time to batch your content.  This means creating and scheduling your posts all in one sitting. Choose to do this weekly or monthly.  Block out one day that will be your content day and take action to get it done. Any videos or lives can be inserted along the way but the majority of content will be taken care of.


For Facebook use the inbuilt scheduler.  For Instagram I like to use Planoly to get the layout of the feed right, I then post the images when i’m ready.

I hope this system has shown you how you can take back control and nail your social media in 1 hour per week.  Feel free to drop me a line if you have any questions regarding content creation, planning and scheduling.


If you would like to work 1:1 with me to make the best use of your time or for social media training to get this time saving system happening for you and your business, contact me here.


Ten Tips to Increase your Social Media Engagement

Want to increase your social media engagement?  If people are engaging with you, then it means they like what you do and like hearing from you.  We all know that engagement on social media is about developing relationships and building trust.  And when trust is in place, you are more likely to convert a follower into a customer.

We can’t all be at the stage of having thousands of highly engaged followers.  We have to start somewhere. At the beginning it can be soul destroying to be posting every day to several sites and feeling like no one is seeing your fantastic content.  So here are my Ten Tips to Increase Your Social Media Engagement.

1. ASK

By asking questions you are inviting people to interact with you.  There are so many ways you can do this now. Try creating a poll, doing a survey, doing a video where you invite people to place their answers in the comments, use your Stories to ask questions or ask for feedback.


If you receive a question from a follower or you simply see a question that is relevant to your audience then respond to it in one of your posts or stories.  This is a great way to have very relevant content specifically for your audience and if you can mention or tag the person that asked the question; even better!

Have you come across this term? It basically means to make a game of your content to encourage interaction and engagement. Tap into people’s love of playing games and get your audience joining in with something. No one wants FOMO, so people are likely to join in if it’s fun. For example, ask for followers to post a video of themselves using your product and the best one will win a prize. Or ask some trivia questions relating to your industry. Your imagination is the only limit here.

Competitions and giveaways go great on Instagram. You need to be a little more careful with Facebook and make sure you don’t break the rules. On Instagram however you can ask for tags and comments in exchange for going in a draw to win a prize. This hugely increases engagement because followers tag their friends.

How Is Your Productivity? – Read – 5 Time Saving Hacks For Your Business

Always respond to comments or mentions that followers leave on your posts. If you can start a conversation with someone, help answer a question or simply say thanks for taking the time to comment, you are more likely to be remembered. Social media is after all meant to be social. Increase connections with your followers by being responsive.

Bring what is happening in the real world into your world if it has relevance to your audience.  For example, if your audience is predominantly working mums then post about going back to school or halloween & christmas. This will let your audience know that you get them and is a way to share stories of your experiences.

Content created by your followers is very powerful. For a start, it means you haven’t had to do anything to create a whole new post! By sharing user-generated content you are tagging a follower which shows that you see them and you care about what your audience does and posts. Don’t be afraid to ask your audience to tag you in their posts so you can share it on your feed. People get a buzz from being featured!

This takes a small amount of planning. Tell your audience in a post that you are going to do a Q and A session and ask them to supply their burning questions. This can be done using Stories or as a normal post with questions left in the comments. Then in the next day or two, let your audience know that you will answer their questions. It’s a great way for people to get to know you.

Check out this post – How to generate up to 11 types of content from 1 blog post AND free Infographic.

Use your Insights to ensure you are posting at optimal times when your audience is online to increase engagement.

If you can collaborate with other accounts in a similar field or with a similar audience then you will get yourself in front of that person;s audience. This greatly increases your chances of getting engagement with a new set of followers. Why not look into appearing on someone’s podcast, write a guest blog post or a do Stories take-over.

Hopefully these ten tips to increase your social media engagement has given you some ideas to implement in your social strategy to increase engagement. Let me know what works for you and what doesn’t in the comments below.

If you are a business mum and would like more ideas around productivity, mindset and marketing.  Then drop your email below to get my weekly email.


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