The Efficient Way to Create Content for Social Media

EFFICIENT CONTENT FOR SOCIAL MEDIA

Your business needs content.  To engage with your audience, draw people into your community and to ultimately convert followers into customers, you are going to need to be producing content.  Consistently.  

But content can be time consuming.  I often hear from mums in business who say they don’t know what to create for their audience and they don’t have time to do it.  Consistency is a big issue. I tell them they need to learn the efficient way to create content for social media platforms. 

This article will give you 5 social media content creation tips.

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1. Content Strategy

Start with a content strategy.  It allows you to set your goals, work out who you are targeting and what methods you will use to attract them.  To know who you are targeting, create your Ideal Customer Avatar using this template.  This will help with producing the right content for your audience.

2. Create Your Content Buckets

Knowing your buckets allows you to produce content with a purpose.  If you are short on time, the content that you do produce needs to be quality and actually work for your business.  To create your buckets, think about the various aspects and revenue streams in your business.  Then dig deep into those topics to get as much post worthy topics as possible.  Use this content buckets template to help you.  Simply set up a spreadsheet with your topics in different columns, then you can add to it as you go.  Even better, use Google Sheets so you can add new ideas from wherever you are!

3. Social Media Content Calendar

Use a content calendar to plan your content each month.  This is where you transfer the topics from your buckets and insert them into post ideas in the calendar.  The posts can be made up of simple graphics and photos, or perhaps do a video, an inspirational quote or write a blog post that you share on your social platforms.  Use this free infographic to get 46 ideas for social media content creation.

4. Batch Your Content

Batching will save you heaps of time because you are creating your content in one dedicated session.  This is the most efficient way to plan, create and schedule your content.  Read more in tip 5 below.

5. Social Media Content System

If you have an ad-hoc approach to your content then you are unlikely to achieve your goals and be consistent.  Having a workable system will keep you on track.  This is what i recommend to the female business owners that i work with:

  • Pick a day per month to plan your content for the following month.  Block this date out in your diary as non negotiable.
  • Fill out your content calendar using the information that you have inserted into your content buckets
  • Batch your content creation as per the information above.
  • Schedule as much as you can
  • Set aside time in your planner for the more in-depth content such as blog posts or videos.
  • Always check your analytics to see what is working so you can improve your content and provide value to your audience.

If you would like to be more organised in both your life and your business then take a look at my planner templates.  Watch your productivity soar when you are setting and reaching your goals as well as planning your content!

 

Planners Bundle Nicola Depiazzi

I hope this blog post has helped you to understand the efficient way to create content for social media.  If you have any questions, feel free to drop me a message or connect with me on Facebook or Instagram.

 

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How to Consistently Show up in Your Business

How to show up consistently in your business

Do you struggle to show up consistently in your business?  Are you treating your business more like a hobby?

 

There are many reasons for why showing up can be difficult especially when you are a mum as well as a business owner.

 

It is important to find ways to be there for your audience, delivering good quality, valuable content that will engage.  If you are building relationships and gaining trust then you will be well on your way to converting your audience into a sale.

 

Watch this video training on how to consistently show up in your business to learn ways to make it easier to show up regularly.

Find more from me on YouTube here

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7 Tips to Nail Your Social Media in 1 Hour Per Week

Social media can feel overwhelming for many.  It doesn’t have to be this way. By making sure you have the right set up and good systems you can nail your social media in just 1 hour per week.

 

Social media is an essential part of any marketing strategy but in my work with female business owners I consistently hear that finding time for social media is a massive struggle and knowing what to post is even harder.  By prioritising the tasks and learning a few key skills, social media fatigue and anxiety can be avoided.

46 ways to generate content

This post will help you nail your social media in 1 hour per week.  It’s important to respect your valuable time, learn what to do, take action and the result will be a dramatic increase in content creation in far less time.

SET UP 

Firstly you need to ensure the social platforms are set up correctly.

1. Platform Choice

New to social media?  It is a good idea to nail one platform first. Find out where your audience is hanging out and use that platform.  Facebook is a good place to start because it has the highest monthly usage and is easy to use.

You may also like to read: 5 Time Saving Hacks for Your Business

2. Apps

Do you have the right apps on your smartphone? If you are using Facebook for your business then download the Pages Manager App.  Also get the app for Messenger and Facebook Ads. You’ll also need apps for content creation and scheduling (see below). Also use a note taking app like Google Keep to note down any ideas you may have while you’re away from your desk.

3. Content Creation

For professional looking content you will need an app or program to create your posts.  Some of the best are Canva, PicMonkey, or for mobile only; Wordswag and Boomerang.

system 

Create a system that ensures your social media actually happens in the most productive way.

4. Plan

Grab or design a content calendar and actually use it.  Ideally you should be working a month ahead. For example, if it is May now, then May’s content would have been planned in April.  It would also be created and scheduled by the end of April. Block out one day a month in your schedule (Asana) to create your plan. It will save heaps of time that can be put to good use in other aspects of your business or for something else you enjoy doing.

 

Tip: Get my content calendar here.  Or create a spreadsheet in Google Sheets so you can add ideas to it from wherever you are.

5. Content Ideas

So many business owners get stuck here.  The number one question I get when working 1:1 with female business owners is “What will I post?”.  Use my 46 Types of Content Infographic as inspiration for your posts.


These ideas can be placed in the content calendar so you will know what to share on each day.  Ideally the post should be engaging so always think about a call to action or a question for your audience to engage with you.

6. Templates

A big time saver is to have templates set up in your program of choice.  There is no need to reinvent the wheel every time. For example, if you create a Wednesday Win post each week, have the template set up and ready to go.  If you use Canva or PicMonkey then your creations will be saved there so you can edit a copy of a previous post rather than start from scratch each time.

7. Batch & Schedule

Once you have your content calendar filled out, it is time to batch your content.  This means creating and scheduling your posts all in one sitting. Choose to do this weekly or monthly.  Block out one day that will be your content day and take action to get it done. Any videos or lives can be inserted along the way but the majority of content will be taken care of.

 

For Facebook use the inbuilt scheduler.  For Instagram I like to use Planoly to get the layout of the feed right, I then post the images when i’m ready.

I hope this system has shown you how you can take back control and nail your social media in 1 hour per week.  Feel free to drop me a line if you have any questions regarding content creation, planning and scheduling.

 

If you would like to work 1:1 with me to make the best use of your time or for social media training to get this time saving system happening for you and your business, contact me here.

 

Ten Tips to Increase your Social Media Engagement

Want to increase your social media engagement?  If people are engaging with you, then it means they like what you do and like hearing from you.  We all know that engagement on social media is about developing relationships and building trust.  And when trust is in place, you are more likely to convert a follower into a customer.

We can’t all be at the stage of having thousands of highly engaged followers.  We have to start somewhere. At the beginning it can be soul destroying to be posting every day to several sites and feeling like no one is seeing your fantastic content.  So here are my Ten Tips to Increase Your Social Media Engagement.

1. ASK

By asking questions you are inviting people to interact with you.  There are so many ways you can do this now. Try creating a poll, doing a survey, doing a video where you invite people to place their answers in the comments, use your Stories to ask questions or ask for feedback.

 2. RESPOND TO QUESTIONS

If you receive a question from a follower or you simply see a question that is relevant to your audience then respond to it in one of your posts or stories.  This is a great way to have very relevant content specifically for your audience and if you can mention or tag the person that asked the question; even better!

3. GAMIFICATION
Have you come across this term? It basically means to make a game of your content to encourage interaction and engagement. Tap into people’s love of playing games and get your audience joining in with something. No one wants FOMO, so people are likely to join in if it’s fun. For example, ask for followers to post a video of themselves using your product and the best one will win a prize. Or ask some trivia questions relating to your industry. Your imagination is the only limit here.

4. OFFER/ GIVEAWAY/ COMPETITION
Competitions and giveaways go great on Instagram. You need to be a little more careful with Facebook and make sure you don’t break the rules. On Instagram however you can ask for tags and comments in exchange for going in a draw to win a prize. This hugely increases engagement because followers tag their friends.

How Is Your Productivity? – Read – 5 Time Saving Hacks For Your Business

5. BE RESPONSIVE – START A CONVERSATION
Always respond to comments or mentions that followers leave on your posts. If you can start a conversation with someone, help answer a question or simply say thanks for taking the time to comment, you are more likely to be remembered. Social media is after all meant to be social. Increase connections with your followers by being responsive.

6. POST ABOUT CURRENT EVENTS
Bring what is happening in the real world into your world if it has relevance to your audience.  For example, if your audience is predominantly working mums then post about going back to school or halloween & christmas. This will let your audience know that you get them and is a way to share stories of your experiences.

7. USER-GENERATED CONTENT
Content created by your followers is very powerful. For a start, it means you haven’t had to do anything to create a whole new post! By sharing user-generated content you are tagging a follower which shows that you see them and you care about what your audience does and posts. Don’t be afraid to ask your audience to tag you in their posts so you can share it on your feed. People get a buzz from being featured!

8. AMAs – ASK ME ANYTHING!
This takes a small amount of planning. Tell your audience in a post that you are going to do a Q and A session and ask them to supply their burning questions. This can be done using Stories or as a normal post with questions left in the comments. Then in the next day or two, let your audience know that you will answer their questions. It’s a great way for people to get to know you.

Check out this post – How to generate up to 11 types of content from 1 blog post AND free Infographic.

9. POST AT THE RIGHT TIME
Use your Insights to ensure you are posting at optimal times when your audience is online to increase engagement.

10. PARTNER-UP / COLLABORATE
If you can collaborate with other accounts in a similar field or with a similar audience then you will get yourself in front of that person;s audience. This greatly increases your chances of getting engagement with a new set of followers. Why not look into appearing on someone’s podcast, write a guest blog post or a do Stories take-over.

Hopefully these ten tips to increase your social media engagement has given you some ideas to implement in your social strategy to increase engagement. Let me know what works for you and what doesn’t in the comments below.

If you are a business mum and would like more ideas around productivity, mindset and marketing.  Then drop your email below to get my weekly email.

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5 Apps for Awesome Social Media

Here are the top 5 apps that I use on a daily basis to consistantly create social media content.

 

WORDSWAG

This is one of the easiest apps to use to add beautiful text to your photos.

You can use your own images, their free options or a choice of free stock photos.

There is a free version of this app or you can upgrade to pro.  I wouldn’t be without this one!

PICMONKEY

This app allows you to be your very own graphic designer.  The desktop version gives you the freedom to create flyers, a vast array of social media posts and ads for many different platforms and create beautiful visuals.  I use the mobile version too.  Canva is the other main graphic design service provider.

PLANOLY

If you want to plan how your Instagram feed looks before your posts go live then use this app.  I also use it to store images and graphics so I’ll often have up to a weeks worth of posts waiting to go.  It is free for one Instagram account.

WHEN TO POST

I use this app to tell me when the optimal time to post on Instagram is.  There is a free version so give it a goand hopefully you’ll see your engagement increase.

GOOGLE KEEP

I honestly could not work without this notekeeping app.  It allows me to write down anything that springs to mind and it is where I store most of my content ideas. Sometimes you just need to get things down no matter where you are. There is even a voice recording option.

You can easily use these 5 Apps on a daily basis to create your own awesome social media content and before you know it, you’ll have a highly engaged audience!

New to business and social media?

You might like to check out my recent post – Should I be using Facebook and Instagram? There’s also a FREE infographic to help you visually understand which platform is best for your business.

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Should I Be Using Facebook and Instagram?

I deliver a coaching package for my Complete Social Media System to female business owners and one of the first things we address is the question “Should I be using both Facebook and Instagram?”.

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The easy answer to this question is “It depends where your audience is hanging out”.  It’s all very well using Instagram because you love it, but if your audience is only on Facebook then you won’t be reaching your target market.

For some female business owners, trying to get to grips with one social platform is hard enough when they are not familiar with social media.  My advice would always be to learn one platform well before moving on to another and only use a second if it is suitable for the audience.

Personally, I love Instagram and prefer to hang out there.  However, I know that my target audience of mums in business are  hanging out on Facebook so I use both platforms.

If like me, you are using both or you are unsure where you should be posting your amazing content; then here is a run-down of the two social platforms.

Let’s Start with Facebook

There are over 2.41 billion monthly users on Facebook worldwide.  This means that due to the size of Facebook (huge!!), you cannot ignore it as part of your digital marketing strategy.

Facebook is thought of as the social platform for the older demographic however, according to research the most common demographic is women between 25-34.  If this is your target market then you should definitely be using Facebook.

96% of Facebook users access it via their mobile devices so when you create content and design ads, always think about how it looks on mobile.

Video is important to Facebook.  Remember to add captions to your videos as 85% of people watch video without sound.  Stats show that people spend 3 x as much time watching a Live video than watching a pre-recorded one.  If you are not familiar with creating video then I always advise to start with pre-recorded until you get your skills refined.

Facebook allows you to do so much more than Instagram in terms of content production.  As part of your content strategy, you should include video but also the sharing of news articles and information from experts or industry bodies in your field; you can ask questions via a poll, you can create events and much more.

New to marketing?

You might like to read my post about creating your ideal customer avatar.

Now to Instagram.

Facebook owns Instagram but they are still very different platforms.

Instagram is much more about being visually appealing.  The content on your feed is led by beautiful photos that should represent your brand and appeal to your target audience.  Instagram does now allow video in the feed too but it’s limited to 60 seconds.

Instagram Stories however allows you to be more creative and show a behind the scenes look at you and your business.  Think imaginative content creation designed to build trust and give followers a chance to get to know the person or people behind the brand.

1.1 billion people use Instagram every month and 71% of users are under the age of 35 with an even spread between women and men.  If your audience is younger and more aware of aesthetics, then you should be using Instagram.

Instagram users are very active logging in at least once a day.  Instagram is a mobile only platform so it is very easy for users to access via their mobile devices.  This also means your content needs to come from your phone, take photos and videos you want to upload with your phone only.

Hashtags are probably the main difference between Facebook and Instagram.  Using relevant hashtags to your brand and industry means you are discoverable.  But it also works the other way around.  You can discover your audience by following hashtags that are being used by them.

Unlike Facebook, Instagram does allow you to hold competitions.  Use this to grow your audience and build brand awareness.

Finally, the other question I get asked a lot is “Should I share my Instagram content straight to Facebook?”

My answer is “Sometimes”.  The two platforms are quite different with audiences that won’t necessarily like the same content.  It’s a good idea to keep an eye on your Insights to see what type of content works well on each platform.

Also, if someone follows you on both platforms, they are not going to want to see the same content twice.  When creating content for either Facebook or Instagram, always think about what will serve your audience best.

The infographic below summarises this article for you.  Hopefully this post helps you understand the question “Should I be using Facebook and Instagram?” a little better.

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