10 Things to Check Before you Hit Post on your Content

10 things to check before you hit post on your content

If you are using social media as part of your marketing strategy, you are more than likely creating content to attract people to your business.

Your content is what gets eyes and ears on your business so you want to make sure you’re doing as much as possible to make that happen. 

Does this sound like you?  You’ve created a post with an eye catching image and some well thought out sales copy.  But wait.  You did that yesterday and the day before, and the day before that but you’re still getting little engagement.

There are a few things you need to check to ultimately make the most of the time you are spending on social media.  If our aim is more engagement and higher organic reach, then here are 10 Things to Check before you hit Post on your Content.

Add all or some of the below 10 points to your social media game and watch your results change.

1. Check your spelling

 

Always read your post to check for spelling errors before posting.  Once it is posted you want to try to avoid editing it because as soon as it’s live, the algorithm will take over.  If you edit something, it will affect the amount that your post may be pushed to new viewers because you are interrupting the algorithm.  Also, there’s nothing worse than reading a post that is full of typos and errors.  It just doesn’t look professional.

2. Make sure your copy speaks directly to one of your customer’s pain points?

 

If you have done the foundational work of your marketing strategy, you will be clear on your messaging.  You will understand that you should be demonstrating how you can help your followers overcome their struggles.  Even better if you can use their own language to describe their problems as they will recognise themselves in your posts and be more likely to choose you to work with.

 

EFFICIENT CONTENT FOR SOCIAL MEDIA

3. Do you offer a solution?

 

Make sure you identify their problem in your copy and then offer the solution.  The classic sales copy formula is Problem, Agitate, Solution, or PAS.  Each post should identify the problem, agitate it and then provide the answers via your service/product.

4. Is there a call to action at the end of your post? Where are you leading them next to help with conversion?

 

You want to make it easy for people to work with you.  To this end, each post should have a call to action; a step for the prospect to take next.  This can be as simple as asking them a question or asking for them to DM you. Or you can provide a content upgrade that directs them to download some free content such as a PDF, template or video tutorial.

5. Is there white space between sentences and paragraphs? 

 

Ensuring plenty of white space allows the reader to skim or speed read.  We are busy right?  Make your post easy to read.  Headings are good for this too.  Use short, clear sentences and lots of paragraphs.  In a longer post, it’s a good idea to add a recap of what the post is all about at the bottom for those that like to scroll to the end.

6. Have you used a good quality image?

 

Text only posts are totally last decade!  To capture attention in a busy feed, you need to ensure you have great quality images.  If you are a service provider and you are the face of your personal brand, it is a good idea to invest in some professional images.  You can get great quality free stock images at sites such as Pexels.com or Unsplash.com.  Take advantage of these and use Canva or Picmonkey to make eye catching, interesting imagery and graphics.

7. Are any links and tags properly linking and tagging?

 

It’s irritating for both you and the reader to have working links and tags. The person you have tagged will also want to know you have highlighted their business.  It’s a good way to build relationships.  Ensure these are working before hitting post to help everyone out.

8. Are you posting at the optimum time?

 

When was the last time you checked your insights to make sure you are targeting the right people and posting at the right time.  It takes a few simple clicks to find out when the majority of your followers are online.  Use this information to your advantage and to get the most engagement.  If your post gets great engagement at the beginning of its life span then the algorithm is more likely to promote it.

9. Is your post representing your brand in the right way? Check the imagery, tone of voice, colours, words used, anything offensive.

 

Again, if you have done the foundational work for your business, you will be clear on your branding.  This means your content will be using the right colours and fonts, the right tone of voice in your written copy and the right imagery.  Your aim is for your content to be recognisable as yours from the way it looks and reads.  Also ensure you have steered clear of any highly strong opinions regarding politics, religion or any other topic that could be inflammatory.

10. Is it a post that is worthy of being saved or shared?

 

Are you adding value to your followers and educating and inspiring them to take action?  You have more chance of your post being saved and shared if it contains information that is very helpful.  Good examples of these are posts are:

5 tips to…..

7 ways you can…..

3 ideas to help….

How to…..

This is a comprehensive list of 10 Things to Check before you hit Post on your Content that will help to make the most of the time you spend on social media.

If you take into consideration even a few of the suggestions before you hit  post and consistently show up; you WILL increase your engagement and your reach.

Let me know if there is anything else you’d add to the list. Or anything that doesn’t quite make sense.

If you do need further help, hit the work with me button below to see how I can demystify your marketing and content, and create a great strategy designed specifically for your business

 

I help women in business step into the role of business owner and show up confidently online with awesome marketing and content strategy.

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What you should REALLY be doing on Social Media

Are you regularly posting away but hearing crickets on social media?

If you are getting little engagement and zero sales from your social efforts, you need this checklist!

Grab this freebie to FIND OUT:

10 ways to optimise your time, build relationships and make more sales on socials

how to convert sales on social media

6 Solutions for the ‘Lack of Time’ Problem when Marketing Your Business

6 WAYS TO FIND TIME FOR YOUR MARKETING

Are you a mum and a business owner with heaps of spare time?

 

Of course you’re not!!  Who has spare time? But the thing is; if you are busy running or building a business you are going to need to find time for some marketing.

 

If there are no sales, then there is no business.  

I get it.  You started your business because you wanted some flexibility to be there for your children, to be able to pick your own work hours and carve your own schedule.

 

But at the end of the day, you need to make this business idea work and that involves marketing to your prospects so you can make sales.

 

Here are 6 solutions so you’ll know how to find time for marketing.

1. Your Mindset 

The simplest way to create more time for marketing is to stop the endless inner voice telling you that you have no time.  Take back control of what goes on in your head and be careful what you are telling yourself.  Turn that voice into positively talking about time.  If you focus your energy on what you want, guess what happens?  Yep that’s right, you get more of what you want.

 

Stop doing yourself a disservice and tell yourself you have plenty of time.

You may also be self sabotaging your time by holding on to old limiting beliefs such as ‘I can’t do this’, ‘I’m not qualified enough’ or ‘no one’s going to listen to what i have to say’.

 

These beliefs are just that – beliefs.  They will suck your productivity and keep you stuck.  Have a plan, take action, grow your confidence by doing and go get the thing you want.

2. Change Your Relationship with Time

Commit to using the time that you do have effectively.  Work hours are limited for busy business mums so discipline to use the hours you have is essential.  Try to stay in the present, don’t panic about time going too fast, watch the way you speak about time and stop multitasking. 

 

3. Get Your Business Foundations Right

Have you ever thought about all the tasks you do in your business on a regular basis? By creating systems for repetitive tasks you can be more consistent, save time and allow more time to dedicate to business growth. Organise your week by blocking time for certain activities.  Batch your content creation and scheduling.  The more you can do with a rinse and repeat system, the more productive you will be and the more likely you’ll be to do your marketing.

 

4. Outsource

Many marketing tasks can be outsourced.  If you are really struggling for time to market your business then look at employing an agency or a VA to help you along.

 

Also read my post about being self employed.  What I wish I’d known 4 years ago. 

5. Invest in You

Perhaps you procrastinate on certain marketing tasks because you do not have the right skill set.  Perhaps you have the skills but your thoughts are telling you that you cannot do what is required.  Sometimes, we need to invest in ourselves to grow more confident.  Once you are confident at doing the tasks at hand, it will take less time and you’ll be more likely to do it again.  

 

That’s the thing with marketing; consistency is key.  You’ve got to keep showing up to build an engaged audience.  You can purchase an online course, join a membership community or do some in person training to learn more.

 

6. User Generated Content

One of the quickest ways to market your business is to use content generated by your existing customers.  How easy is it to share a testimonial, a review or an IG post using your hashtag?  Plus it validates you as an expert in your field or as the go to for your product type.  

 

I’ll leave you with this……in the next couple of days I want you to ask your audience for a review and if you’re an Instagram user, create a hashtag for your business and ask your audience to use it. 

 

Do you now know how to find time for marketing?  Please leave me a comment if there is anything else you need to know about productivity, mindset or marketing.  Or check ways that we can connect below.

 

 

If you want to find out more about becoming a Thriving Business Mum, I’ve got you covered:

Email Marketing Strategy for your Home Based Business

Email marketing strategy

You’ve probably heard business owners talking about email marketing but you may be wondering if it is a strategy that you should include in your own home based business.

Let’s start with what email marketing is.  Put simply, it’s one of the tactics used in digital marketing to raise awareness of your products and services directly with your audience and is ultimately used to make more sales.

But is email marketing right for your business?  If you are offering services or products and would like to increase your sales by nurturing an engaged audience in a cost effective way, then yes email marketing would be a good fit for your business.

DOWNLOAD MY FREEBIE

What you should REALLY be doing on Social Media

Are you regularly posting away but hearing crickets on social media?

If you are getting little engagement and zero sales from your social efforts, you need this checklist!

Grab this freebie to FIND OUT:

10 ways to optimise your time, build relationships and make more sales on socials

how to convert sales on social media

Think about how many emails you receive from big brands each week.  This gives you a good idea that email marketing must work, or else why would they bother?  Their aim is to get their brand into your inbox, to highlight special offers, latest products and to make sales. Do you open the emails?  I bet if the subject line catches your eye and it is a brand that you know, like and trust then you do.  And how many unplanned purchases have you made after opening an email that caught your eye?

This blog will aim to provide email marketing tips for small business by highlighting the top 6 reasons why you need it as part of your overall strategy.

1. Nurture your audience

If you want to have an audience of engaged followers then you need to be nurturing them.  When someone has given you their email address it means they like what you do and they are happy to hear from you again.  If you don’t email them for a month or more but then suddenly show up and pitch your product/service.  What do you think their reaction will be?  You need to ensure you keep your audience warm by popping up regularly.

 

 

Email marketing allows you to personalise and customise.  When you segment your list, you will only email people the things they are interested in so the emails become highly targeted.  By using personalisations such as their first name, you are making them feel special.  Both these options allow for much more nurturing than social media can.

2. Convert Your Audience 

 

Email is a great way to convert people who haven’t yet purchased into buyers.  As discussed above, once you have nurtured your audience and kept them warm, you can pitch to them with greater success.  Email can help to make your customers aware of your latest items or offers. It can also play a pivotal role in keeping them engaged between purchases.

 

EFFICIENT CONTENT FOR SOCIAL MEDIA

3. Cost Effective

 

Email is one of the most cost effective strategies you can use to make sales.  Apart from the cost of hosting your database with a provider (which can sometimes be free), it is essentially free to email your audience.  Who doesn’t love a freebie!  Especially in marketing these days and the cost of getting noticed on social media.

4. You Own your List

Unlike your following on your social platforms, your email database is yours.  You have worked hard to build the trust for your audience to share their email address with you.  They have given you permission to hear from you again.  So use it.

5. Get People to Take Action

Email is an awesome tool to get people to take action.  Using a call to action link to your landing pages or product pages drives traffic to your website, therefore increasing awareness of your brand. By encouraging people to click you are moving them forward in their customer journey with you.  Even if they don’t purchase you always have the ability to retarget them depending on where they get to in your funnel or where you send them on your website.

6. Measureable

Email is instantly measurable.  It allows you to test what’s working and what isn’t.  The results determine your future campaigns and help with decision making regarding the direction your business takes.  Other forms of marketing cost more and do not offer these advantages.

Are there any challenges of email marketing?

Some business owners find the idea of regularly emailing an audience intrusive.   If you are offering value to your subscribers with educational emails or with products and services that help to solve a problem, then you should be sending your email. The big brands are doing it so why can’t you?  Your competitors are also doing it.  Don’t let your corner of the market be swallowed up by someone else.

The other challenge is committing to sending a regular email.  If you are not warming your subscribers and consistently showing up for them, when you come to ask for a sale they are less likely to take the leap into being a paying customer.  

How do you implement email as a strategy for your business? 

Start with a great provider.  I highly recommend Convertkit.  I have been using Convertkit since June 2019 and find it to be very simple to use.  There is a free version for when you’re just starting out that you can easily upgrade when you’re ready.  The sequencing and automation is very easy to set up and the online support is always there and willing to help out if you get stuck.  If you are interested in exploring more about Convertkit, check them out here.

If you want to find out more about what Convertkit is like to use then watch this demo video to take a sneak peak inside!

As a little thank you for using my link to make your purchase, I’d like to offer you a bonus!  Email me your Convertkit receipt to info@nicoladepiazzimarketing with the subject line BONUS and i’ll send you a Welcome Sequence Swipe File.  How good would it be to set up your first email sequence with cut and paste templates to get you going super fast?!

#AD This post contains affiliate links which means that if you buy something as a result of clicking the link, I’ll probably get some thank you money. You won’t ever pay more for purchasing through my links and please be assured that I only recommend products I have personally used and love!  

How to Simplify Your Content Strategy

how to simplify your content strategy

Most business owners have several social media platforms as well as a website that require content and in all honesty; it can be very time consuming.  This blog will highlight how to simplify your content strategy because for many women in business working from home, content can suck up most of the time available for work. 

We wear all the hats and do everything in our businesses so simplified systems for the low impact tasks are essential to ensure time remains for results driven high impact tasks.

What is the importance of a content strategy?

A strategy allows you to have a plan.  In the long run having a plan is going to bring better results than if you’re simply winging your content in a haphazard way.

Why Simplify?

Your marketing content does not have to be complicated.  We are all busy, our attention is needed in many different areas as business mums so let’s concentrate on the things that really matter.   Finding a productive way to create and deliver content will allow you to focus on other areas of your business and life because content won’t be taking over.

Here are my top tips to simplify your content strategy

goal setting female business owner

1. Know Your Goals

Are you wanting to gain more followers on social media, more traffic to your website or more sign ups to your email list?  Having a clear goal will help you to keep focused.  The goals can change per month or quarter as your business strategy and goals change.

2. Know your audience

Be clear about your current audience as well as your potential audience and create content that will draw them to you.  What pain points do they have that you help to solve?  How do they consume their content?  Use this Ideal Avatar Checklist to create your ICA if you haven’t already or to update it.

TIP: always do keyword research before creating blog posts to find out what your target audience is searching.  I use Keywords Everywhere for Chrome

3. Know Your Channels of Communication

Which platforms are your audience hanging out on?  Are you engaging with your audience via social media or via a regular email?  Know how to talk to your followers and how often.  One of the most important factors in simplifying your strategy is to focus on quality over quantity. 

TIP: quality content is king.  It is better to post less frequently but with amazing content that is highly valuable to your audience.

Help Your Productivity with this Post – Top 10 Working Mum Hacks

Simplify Your Business Systems

4. system – THE MOST IMPORTANT STEP OF ALL!!

Here is where we get into the nitty gritty of having a simple content strategy. If you have an ad hoc approach to this, you are likely to fail.

Below highlights how to simplify your content creation.  A system that will stop you winging it!

–  Decide on a day to plan your content and put that task in your planner.  Preferably around the 15th of the month to plan for the following month.

–  Batch your content.  Set aside another couple of days to create the content.  Put those days in your task manager.  Aim to create a week’s worth of social media posts in one sitting.  Or a month’s worth of blog posts in one go.

–  Schedule as much of your content as you can.

 

This will ensure you are much more systemised in your approach to content.  No more winging it every day wondering what to post and where to get ideas from.

 

If you want to find out more about becoming a Thriving Business Mum, I’ve got you covered:

How to Consistently Show up in Your Business

How to show up consistently in your business

Do you struggle to show up consistently in your business?  Are you treating your business more like a hobby?

 

There are many reasons for why showing up can be difficult especially when you are a mum as well as a business owner.

 

It is important to find ways to be there for your audience, delivering good quality, valuable content that will engage.  If you are building relationships and gaining trust then you will be well on your way to converting your audience into a sale.

 

Watch this video training on how to consistently show up in your business to learn ways to make it easier to show up regularly.

Find more from me on YouTube here

Want to RECLAIM YOUR TIME?

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Roadmap to Reclaim Your Time

7 Tips to Nail Your Social Media in 1 Hour Per Week

Social media can feel overwhelming for many.  It doesn’t have to be this way. By making sure you have the right set up and good systems you can nail your social media in just 1 hour per week.

 

Social media is an essential part of any marketing strategy but in my work with female business owners I consistently hear that finding time for social media is a massive struggle and knowing what to post is even harder.  By prioritising the tasks and learning a few key skills, social media fatigue and anxiety can be avoided.

46 ways to generate content

This post will help you nail your social media in 1 hour per week.  It’s important to respect your valuable time, learn what to do, take action and the result will be a dramatic increase in content creation in far less time.

SET UP 

Firstly you need to ensure the social platforms are set up correctly.

1. Platform Choice

New to social media?  It is a good idea to nail one platform first. Find out where your audience is hanging out and use that platform.  Facebook is a good place to start because it has the highest monthly usage and is easy to use.

You may also like to read: 5 Time Saving Hacks for Your Business

2. Apps

Do you have the right apps on your smartphone? If you are using Facebook for your business then download the Pages Manager App.  Also get the app for Messenger and Facebook Ads. You’ll also need apps for content creation and scheduling (see below). Also use a note taking app like Google Keep to note down any ideas you may have while you’re away from your desk.

3. Content Creation

For professional looking content you will need an app or program to create your posts.  Some of the best are Canva, PicMonkey, or for mobile only; Wordswag and Boomerang.

system 

Create a system that ensures your social media actually happens in the most productive way.

4. Plan

Grab or design a content calendar and actually use it.  Ideally you should be working a month ahead. For example, if it is May now, then May’s content would have been planned in April.  It would also be created and scheduled by the end of April. Block out one day a month in your schedule (Asana) to create your plan. It will save heaps of time that can be put to good use in other aspects of your business or for something else you enjoy doing.

 

Tip: Get my content calendar here.  Or create a spreadsheet in Google Sheets so you can add ideas to it from wherever you are.

5. Content Ideas

So many business owners get stuck here.  The number one question I get when working 1:1 with female business owners is “What will I post?”.  Use my 46 Types of Content Infographic as inspiration for your posts.


These ideas can be placed in the content calendar so you will know what to share on each day.  Ideally the post should be engaging so always think about a call to action or a question for your audience to engage with you.

6. Templates

A big time saver is to have templates set up in your program of choice.  There is no need to reinvent the wheel every time. For example, if you create a Wednesday Win post each week, have the template set up and ready to go.  If you use Canva or PicMonkey then your creations will be saved there so you can edit a copy of a previous post rather than start from scratch each time.

7. Batch & Schedule

Once you have your content calendar filled out, it is time to batch your content.  This means creating and scheduling your posts all in one sitting. Choose to do this weekly or monthly.  Block out one day that will be your content day and take action to get it done. Any videos or lives can be inserted along the way but the majority of content will be taken care of.

 

For Facebook use the inbuilt scheduler.  For Instagram I like to use Planoly to get the layout of the feed right, I then post the images when i’m ready.

I hope this system has shown you how you can take back control and nail your social media in 1 hour per week.  Feel free to drop me a line if you have any questions regarding content creation, planning and scheduling.

 

If you would like to work 1:1 with me to make the best use of your time or for social media training to get this time saving system happening for you and your business, contact me here.