7 Tips to Nail Your Social Media in 1 Hour Per Week

Social media can feel overwhelming for many.  It doesn’t have to be this way. By making sure you have the right set up and good systems you can nail your social media in just 1 hour per week.

 

Social media is an essential part of any marketing strategy but in my work with female business owners I consistently hear that finding time for social media is a massive struggle and knowing what to post is even harder.  By prioritising the tasks and learning a few key skills, social media fatigue and anxiety can be avoided.

46 ways to generate content

This post will help you nail your social media in 1 hour per week.  It’s important to respect your valuable time, learn what to do, take action and the result will be a dramatic increase in content creation in far less time.

SET UP 

Firstly you need to ensure the social platforms are set up correctly.

1. Platform Choice

New to social media?  It is a good idea to nail one platform first. Find out where your audience is hanging out and use that platform.  Facebook is a good place to start because it has the highest monthly usage and is easy to use.

You may also like to read: 5 Time Saving Hacks for Your Business

2. Apps

Do you have the right apps on your smartphone? If you are using Facebook for your business then download the Pages Manager App.  Also get the app for Messenger and Facebook Ads. You’ll also need apps for content creation and scheduling (see below). Also use a note taking app like Google Keep to note down any ideas you may have while you’re away from your desk.

3. Content Creation

For professional looking content you will need an app or program to create your posts.  Some of the best are Canva, PicMonkey, or for mobile only; Wordswag and Boomerang.

system 

Create a system that ensures your social media actually happens in the most productive way.

4. Plan

Grab or design a content calendar and actually use it.  Ideally you should be working a month ahead. For example, if it is May now, then May’s content would have been planned in April.  It would also be created and scheduled by the end of April. Block out one day a month in your schedule (Asana) to create your plan. It will save heaps of time that can be put to good use in other aspects of your business or for something else you enjoy doing.

 

Tip: Get my content calendar here.  Or create a spreadsheet in Google Sheets so you can add ideas to it from wherever you are.

5. Content Ideas

So many business owners get stuck here.  The number one question I get when working 1:1 with female business owners is “What will I post?”.  Use my 46 Types of Content Infographic as inspiration for your posts.


These ideas can be placed in the content calendar so you will know what to share on each day.  Ideally the post should be engaging so always think about a call to action or a question for your audience to engage with you.

6. Templates

A big time saver is to have templates set up in your program of choice.  There is no need to reinvent the wheel every time. For example, if you create a Wednesday Win post each week, have the template set up and ready to go.  If you use Canva or PicMonkey then your creations will be saved there so you can edit a copy of a previous post rather than start from scratch each time.

7. Batch & Schedule

Once you have your content calendar filled out, it is time to batch your content.  This means creating and scheduling your posts all in one sitting. Choose to do this weekly or monthly.  Block out one day that will be your content day and take action to get it done. Any videos or lives can be inserted along the way but the majority of content will be taken care of.

 

For Facebook use the inbuilt scheduler.  For Instagram I like to use Planoly to get the layout of the feed right, I then post the images when i’m ready.

I hope this system has shown you how you can take back control and nail your social media in 1 hour per week.  Feel free to drop me a line if you have any questions regarding content creation, planning and scheduling.

 

If you would like to work 1:1 with me to make the best use of your time or for social media training to get this time saving system happening for you and your business, contact me here.

 

5 Reasons Google Analytics is of Benefit to your Business?

In this post I will show you the 5 benefits of using Google Analytics for your business.

The main importance of Google Analytics to business is to understand where your traffic is coming from and to gain an insight into your audience.

But let’s delve a little deeper into this…

SOCIAL PLATFORMS

1. If you are selling products or services and you are using several platforms such as Facebook, Instagram, Pinterest or LinkedIn with the end goal to send people to your website; then wouldn’t it be valuable to know which of your channels is performing well? Google Analytics benefits your business by providing you with details of where your traffic is coming from.

 

CONTENT STRATEGY

2. You will also be spending time in your business creating content for your various platforms. Your content strategy should include a selection of ways you get your message across to your target audience.  For example, photos, graphics, educational and informational posts, videos etc.  It would be of great benefit to your business to know which content performs the best and to find out which type of content is leading your ideal clients to your site.

 

IS YOUR SITE WORKING WELL?

3. Where are your customers going once they get to your site? And how long are they spending there?  Again, this is valuable information because it tells you which pages on your site are working well.  The analytics can also tell you the journey that customers follow once they get to your site.  It’s useful to know that your site is easy to explore with Call To Actions in the right places.

 

ARE YOUR SITE’S PAGES WORKING WELL?

4. How well are your pages or landing pages performing? Google Analytics provides you with a Bounce Rate. This is the percentage of people that visit a single page and take no action.  For example, if someone went to your landing page and didn’t click on any buttons then that would add to your bounce rate.  This tells you if your pages are performing well and gives you a reason to change things up.

 

TARGET AUDIENCE DEMOGRAPHICS

5. The final benefit of Google Analytics to your business is detailed demographic information about your ideal audience. You may think you know who your audience is here you can get the real information.  You will learn the age, gender, geographic location of our audience.  This means you can ensure you are delivering the right type of engaging content that particular audience wants to see.

 

I hope this article has shown you why Google Analytics is a massice benefit to your business.

Look out for a blog coming soon detailing exactly how you install Google Analytics to your site.