Want to increase your social media engagement? If people are engaging with you, then it means they like what you do and like hearing from you. We all know that engagement on social media is about developing relationships and building trust. And when trust is in place, you are more likely to convert a follower into a customer.
We can’t all be at the stage of having thousands of highly engaged followers. We have to start somewhere. At the beginning it can be soul destroying to be posting every day to several sites and feeling like no one is seeing your fantastic content. So here are my Ten Tips to Increase Your Social Media Engagement.
By asking questions you are inviting people to interact with you. There are so many ways you can do this now. Try creating a poll, doing a survey, doing a video where you invite people to place their answers in the comments, use your Stories to ask questions or ask for feedback.
2. RESPOND TO QUESTIONS
If you receive a question from a follower or you simply see a question that is relevant to your audience then respond to it in one of your posts or stories. This is a great way to have very relevant content specifically for your audience and if you can mention or tag the person that asked the question; even better!
Have you come across this term? It basically means to make a game of your content to encourage interaction and engagement. Tap into people’s love of playing games and get your audience joining in with something. No one wants FOMO, so people are likely to join in if it’s fun. For example, ask for followers to post a video of themselves using your product and the best one will win a prize. Or ask some trivia questions relating to your industry. Your imagination is the only limit here.
4. OFFER/ GIVEAWAY/ COMPETITION
Competitions and giveaways go great on Instagram. You need to be a little more careful with Facebook and make sure you don’t break the rules. On Instagram however you can ask for tags and comments in exchange for going in a draw to win a prize. This hugely increases engagement because followers tag their friends.
5. BE RESPONSIVE – START A CONVERSATION
Always respond to comments or mentions that followers leave on your posts. If you can start a conversation with someone, help answer a question or simply say thanks for taking the time to comment, you are more likely to be remembered. Social media is after all meant to be social. Increase connections with your followers by being responsive.
6. POST ABOUT CURRENT EVENTS
Bring what is happening in the real world into your world if it has relevance to your audience. For example, if your audience is predominantly working mums then post about going back to school or halloween & christmas. This will let your audience know that you get them and is a way to share stories of your experiences.
7. USER-GENERATED CONTENT
Content created by your followers is very powerful. For a start, it means you haven’t had to do anything to create a whole new post! By sharing user-generated content you are tagging a follower which shows that you see them and you care about what your audience does and posts. Don’t be afraid to ask your audience to tag you in their posts so you can share it on your feed. People get a buzz from being featured!
8. AMAs – ASK ME ANYTHING!
This takes a small amount of planning. Tell your audience in a post that you are going to do a Q and A session and ask them to supply their burning questions. This can be done using Stories or as a normal post with questions left in the comments. Then in the next day or two, let your audience know that you will answer their questions. It’s a great way for people to get to know you.
9. POST AT THE RIGHT TIME
Use your Insights to ensure you are posting at optimal times when your audience is online to increase engagement.
10. PARTNER-UP / COLLABORATE
If you can collaborate with other accounts in a similar field or with a similar audience then you will get yourself in front of that person;s audience. This greatly increases your chances of getting engagement with a new set of followers. Why not look into appearing on someone’s podcast, write a guest blog post or a do Stories take-over.
Hopefully these ten tips to increase your social media engagement has given you some ideas to implement in your social strategy to increase engagement. Let me know what works for you and what doesn’t in the comments below.