What Is Content Workflow

How to Generate up to 11 Types of Content from One Blog Post

What do I mean by Content Workflow?  A set of tasks to be completed after each blog post has been created.  The tasks become your content to be shared with your followers.

Once you’ve read this article, you will be able to generate up to 11 types of different content from just one blog post.

I’m imagining you happily writing away, creating blog post after blog post but I worry that you’re not using those blogs to their full potential and generating social media content to drive people to your website.

Coming up with new content ideas for your social media platforms is also hard work isn’t it?  Feeding the endless beast that is social media can be draining but by using your blog posts to create the content; you will be creating a beautiful workflow.

Click here to check out a previous post that explains what content is.

Back to the basics of blog writing

The aim of your beautifully written blog is to drive traffic to your website and ultimately make a sale of your product or service.  Therefore, you ideally want to be referring your followers back to your latest blog on your website from as many different places online as possible.

But first, you need to look at SEO.  Before you even write your post you should check what people are searching for around your chosen topic?  Take a note of relevant key words and terms to include in your title and throughout your post.  I use a Chrome Extension called Keywords Everywhere.  By taking advantage of these free tools you will be using relevant and searchable key words and your post will be more likely to be seen.

Now for the Content Workflow

With your blog post now written and full of key word terms that match the topic; you can now put in place your content workflow and create up to 11 different types of content for your social media platforms.

But how you say?  Well check out my infographic that explains it all with fruit!  Of course it does!!

Content Creation Tips

Following this content flow means you are creating relevant content for your audience that relates to your latest blog post.

It allows you to speak to your followers directly by doing video and lives and it allows you to drive traffic to your post and therefore your website which as I’ve said; is the ultimate goal.

The infographic highlights how a simple content workflow allows you to turn your latest blog post into content for Facebook, Instagram, Pinterest and to email it to your list.

I hope this has been helpful and allows you to relax a little bit around content creation for social media.  You CAN feed the beast and get the desired result of website traffic too 😊

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