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SOCIAL MEDIA MARKETING TO GROW YOUR SMALL BUSINESS
Implement these 7 simple tactics to get more leads from social media, even if you have a small audience.
10 PAGES OF MARKETING HELP AND ACTION TAKER TIPS!
Three reasons why it’s important to have a niche
If you’ve been following my work for a while, you might have come to think of me as a ‘digital marketing coach’. And you wouldn’t be wrong. That’s exactly what I once called myself too. But recently, I’ve made the decision to niche down and get more...
How to promote an event
This blog is all about how to promote an event – because if you’re a small business owner, chances are you’ll be running (or at least thinking about running) an event in the near future. And you’ll want that event to be as successful as possible, right?...
How to consistently show up on social media
You know sometimes the weeks just don't go how you want them?It’s been one of those weeks for me. But since being a mum, owning my own business and trying to keep some semblance of sanity, I’ve become very good at letting certain things go. I...
10 Marketing Tools I Couldn’t Run My Business Without
There are more than a few marketing tools at a business owner’s disposal. And with all the options out there it can feel, well, overwhelming to say the least. Which is why I wanted to share with you the top 10 marketing tools I couldn’t run my business...
Five Tips for Using Content Marketing to Increase Brand Awareness
Today I wanted to dig into the term ‘content marketing’ to show you how it can increase brand awareness. I can hear you thinking: hold up, what’s brand awareness? And fair enough. So let’s start there. In a nutshell, brand awareness comes down to how...
Why knowing your target audience is important
As a marketer or business owner, understanding your target audience is vital. To put it simply, it’s the basis of everything you do with your marketing. I know, I know. That sounds like a lot of pressure but your target audience is one of the few things you...
Five steps to successfully work from home
Are you one of the many small business owners working from home? Heck, in the age of COVID who isn’t working from home. I was an early-adopter but I’m lucky enough to have a dedicated work space, which I’ve recently redecorated. It’s full of inspiration and...
The two things that will have you consistently hitting your business & marketing goals
Does it sometimes feel as if you’re treading water with your small business? Like you’re constantly working but not really achieving your goals? No doubt you started your business because you're passionate about something. Or had experience in a particular...
The three essential strategies you need in your business
If you’re a business owner, it probably feels like there are 110 things that you should be focusing your time on. I know because it’s something I struggle with every day. No matter how hard Tim Ferris tries to spin it, single-tasking just doesn’t quite pack...
Why Storytelling is Important in Business Marketing
Do you spin a good yarn? You may not think you are a natural storyteller but in fact, we tell stories all the time. Whether we're sharing our past experiences with our partner, describing a recent scenario to a friend or helping our child fall asleep with a made up...
10 Things to Check Before you Hit Post on your Content
If you are using social media as part of your marketing strategy, you are more than likely creating content to attract people to your business.Your content is what gets eyes and ears on your business so you want to make sure you’re doing as much as possible to make...
8 Things to Do to Finish 2020 on a High
This year has thrown us all a few curve balls. But it has also thrown up some surprises. It has taught us to slow down, take stock of what is important, to learn new technologies, to get out of our comfort zones as well as many other things. Now the year is...
5 Tips for Setting Boundaries when Working From Home
Do you set boundaries or even know that you should? One of the biggest problems I hear from mums in business is they do not know how to switch off. Do you find yourself on your computer more than you are with your kids?How often does your work creep into your family...
3 Ways to Measure the Effectiveness of your Marketing
You've started your business, you're active on social media, you have a website all set up and looking pretty but how do you know what is actually working with your marketing? When time is limited which it often is for mums in business, it is essential to know the...
6 Solutions for the ‘Lack of Time’ Problem when Marketing Your Business
Are you a mum and a business owner with heaps of spare time? Of course you’re not!! Who has spare time? But the thing is; if you are busy running or building a business you are going to need to find time for some marketing. If there are no sales, then...
Email Marketing Strategy for your Home Based Business
You’ve probably heard business owners talking about email marketing but you may be wondering if it is a strategy that you should include in your own home based business.Let’s start with what email marketing is. Put simply, it’s one of the tactics used in digital...
Simple Make Ahead Lunch Ideas For Mumpreneurs
Does this sound familiar? You work during school hours which means you have roughly 5 or 6 hours to work per day. You’re busy during those hours and although you work from home where there is a kitchen available, you often opt for an unhealthy lunch out of...
The Efficient Way to Create Content for Social Media
Your business needs content. To engage with your audience, draw people into your community and to ultimately convert followers into customers, you are going to need to be producing content. Consistently. But content can be time consuming. I often hear from mums...
7 REASONS HAVING YOUR OWN BUSINESS ROCKS
Having my own business has brought me great joy as well as some frustrations. On the whole, being self employed is a wonderful journey. It's not always the easiest journey, especially as a mum to 3 kids but I wouldn't change it.Here are my 7 top reasons why I love...
How to be an Organised Mum and Business Owner
Being a working mum running your own business is not an easy task but it can be a worthwhile one if you do it right. It’s important to understand that none of us get it right all the time. There will definitely be good days and bad days. Times where work is...
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I want to help women become wealthy business leaders and to do that I will help you and hundreds of others with digital marketing, tech and strategy.
