You’ve started your business, you’re active on social media, you have a website all set up and looking pretty but how do you know what is actually working with your marketing?
When time is limited which it often is for mums in business, it is essential to know the efficient way of marketing your business. This means not doing ALL the things and focusing on the effective activities that actually increase leads and help to grow your audience.
I will show you 3 ways to measure the effectiveness of your marketing. Once you are aware of what is working, you can create a rinse and repeat system to continue marketing successfully.
1. Set Marketing Objectives
Hopefully you are setting monthly or quarterly objectives for your marketing. If not, then you have nothing to aim for. Nothing to keep you on track and to measure against so you’ll know where you’ve put your energies has been effective or not.
Have a system for planning your marketing campaigns and then create smaller goals to implement those campaigns.
Always begin with the end in mind. What does your marketing need to achieve for your business? Do you want to increase your followers, add subscribers to your list, sell a certain amount of product, attract people to an event you’re holding?
Be very clear on your objectives so you can plan your activities and in turn measure their success.
2. Measure the Effectiveness
Once you have set your objectives, you need to know how you will measure their success.
Some areas to keep track of are:
- Lead generation
- Audience Growth
- Traffic – new vs returning, origin, page views, bounce rate
- Engagement & reach
- Email opens
It’s a good idea to set up a recurring task in your task manager to check your activity. This can be done monthly or after each campaign.
3. Cost Effective
Email is one of the most cost effective strategies you can use to make sales. Apart from the cost of hosting your database with a provider (which can sometimes be free), it is essentially free to email your audience. Who doesn’t love a freebie! Especially in marketing these days and the cost of getting noticed on social media.
Are there any challenges of email marketing?
Some business owners find the idea of regularly emailing an audience intrusive. If you are offering value to your subscribers with educational emails or with products and services that help to solve a problem, then you should be sending your email. The big brands are doing it so why can’t you? Your competitors are also doing it. Don’t let your corner of the market be swallowed up by someone else.
The other challenge is committing to sending a regular email. If you are not warming your subscribers and consistently showing up for them, when you come to ask for a sale they are less likely to take the leap into being a paying customer.
How do you implement email as a strategy for your business?
Start with a great provider. I highly recommend Convertkit. I have been using Convertkit since June 2019 and find it to be very simple to use. There is a free version for when you’re just starting out that you can easily upgrade when you’re ready. The sequencing and automation is very easy to set up and the online support is always there and willing to help out if you get stuck. If you are interested in exploring more about Convertkit, check them out here.
If you want to find out more about what Convertkit is like to use then watch this demo video to take a sneak peak inside!
As a little thank you for using my link to make your purchase, I’d like to offer you a bonus! Email me your Convertkit receipt to info@nicoladepiazzimarketing with the subject line BONUS and i’ll send you a Welcome Sequence Swipe File. How good would it be to set up your first email sequence with cut and paste templates to get you going super fast?!
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