3 Ways to Measure the Effectiveness of your Marketing

Email marketing strategy

You’ve started your business, you’re active on social media, you have a website all set up and looking pretty but how do you know what is actually working with your marketing? 

When time is limited which it often is for mums in business, it is essential to know the efficient way of marketing your business.  This means not doing ALL the things and focusing on the effective activities that actually increase leads and help to grow your audience.

I will show you 3 ways to measure the effectiveness of your marketing.  Once you are aware of what is working, you can create a rinse and repeat system to continue marketing successfully.  

1. Set Marketing Objectives

Hopefully you are setting monthly or quarterly objectives for your marketing.  If not, then you have nothing to aim for.  Nothing to keep you on track and to measure against so you’ll know where you’ve put your energies has been effective or not.

Have a system for planning your marketing campaigns and then create smaller goals to implement those campaigns.  

Always begin with the end in mind.  What does your marketing need to achieve for your business?  Do you want to increase your followers, add subscribers to your list, sell a certain amount of product, attract people to an event you’re holding?

Be very clear on your objectives so you can plan your activities and in turn measure their success.

2. Measure the Effectiveness

 

Once you have set your objectives, you need to know how you will measure their success.

Some areas to keep track of are:

  • Lead generation
  • Conversions
  • Audience Growth
  • Traffic – new vs returning, origin, page views, bounce rate
  • Engagement & reach
  • Email opens

It’s a good idea to set up a recurring task in your task manager to check your activity.  This can be done monthly or after each campaign.

EFFICIENT CONTENT FOR SOCIAL MEDIA

3. Cost Effective

 

Email is one of the most cost effective strategies you can use to make sales.  Apart from the cost of hosting your database with a provider (which can sometimes be free), it is essentially free to email your audience.  Who doesn’t love a freebie!  Especially in marketing these days and the cost of getting noticed on social media.

Are there any challenges of email marketing?

Some business owners find the idea of regularly emailing an audience intrusive.   If you are offering value to your subscribers with educational emails or with products and services that help to solve a problem, then you should be sending your email. The big brands are doing it so why can’t you?  Your competitors are also doing it.  Don’t let your corner of the market be swallowed up by someone else.

The other challenge is committing to sending a regular email.  If you are not warming your subscribers and consistently showing up for them, when you come to ask for a sale they are less likely to take the leap into being a paying customer.  

How do you implement email as a strategy for your business? 

Start with a great provider.  I highly recommend Convertkit.  I have been using Convertkit since June 2019 and find it to be very simple to use.  There is a free version for when you’re just starting out that you can easily upgrade when you’re ready.  The sequencing and automation is very easy to set up and the online support is always there and willing to help out if you get stuck.  If you are interested in exploring more about Convertkit, check them out here.

If you want to find out more about what Convertkit is like to use then watch this demo video to take a sneak peak inside!

As a little thank you for using my link to make your purchase, I’d like to offer you a bonus!  Email me your Convertkit receipt to info@nicoladepiazzimarketing with the subject line BONUS and i’ll send you a Welcome Sequence Swipe File.  How good would it be to set up your first email sequence with cut and paste templates to get you going super fast?!

#AD This post contains affiliate links which means that if you buy something as a result of clicking the link, I’ll probably get some thank you money. You won’t ever pay more for purchasing through my links and please be assured that I only recommend products I have personally used and love!  

6 Solutions for the ‘Lack of Time’ Problem when Marketing Your Business

6 WAYS TO FIND TIME FOR YOUR MARKETING

Are you a mum and a business owner with heaps of spare time?

 

Of course you’re not!!  Who has spare time? But the thing is; if you are busy running or building a business you are going to need to find time for some marketing.

 

If there are no sales, then there is no business.  

I get it.  You started your business because you wanted some flexibility to be there for your children, to be able to pick your own work hours and carve your own schedule.

 

But at the end of the day, you need to make this business idea work and that involves marketing to your prospects so you can make sales.

 

Here are 6 solutions so you’ll know how to find time for marketing.

1. Your Mindset 

The simplest way to create more time for marketing is to stop the endless inner voice telling you that you have no time.  Take back control of what goes on in your head and be careful what you are telling yourself.  Turn that voice into positively talking about time.  If you focus your energy on what you want, guess what happens?  Yep that’s right, you get more of what you want.

 

Stop doing yourself a disservice and tell yourself you have plenty of time.

You may also be self sabotaging your time by holding on to old limiting beliefs such as ‘I can’t do this’, ‘I’m not qualified enough’ or ‘no one’s going to listen to what i have to say’.

 

These beliefs are just that – beliefs.  They will suck your productivity and keep you stuck.  Have a plan, take action, grow your confidence by doing and go get the thing you want.

2. Change Your Relationship with Time

Commit to using the time that you do have effectively.  Work hours are limited for busy business mums so discipline to use the hours you have is essential.  Try to stay in the present, don’t panic about time going too fast, watch the way you speak about time and stop multitasking. 

 

3. Get Your Business Foundations Right

Have you ever thought about all the tasks you do in your business on a regular basis? By creating systems for repetitive tasks you can be more consistent, save time and allow more time to dedicate to business growth. Organise your week by blocking time for certain activities.  Batch your content creation and scheduling.  The more you can do with a rinse and repeat system, the more productive you will be and the more likely you’ll be to do your marketing.

 

4. Outsource

Many marketing tasks can be outsourced.  If you are really struggling for time to market your business then look at employing an agency or a VA to help you along.

 

Also read my post about being self employed.  What I wish I’d known 4 years ago. 

5. Invest in You

Perhaps you procrastinate on certain marketing tasks because you do not have the right skill set.  Perhaps you have the skills but your thoughts are telling you that you cannot do what is required.  Sometimes, we need to invest in ourselves to grow more confident.  Once you are confident at doing the tasks at hand, it will take less time and you’ll be more likely to do it again.  

 

That’s the thing with marketing; consistency is key.  You’ve got to keep showing up to build an engaged audience.  You can purchase an online course, join a membership community or do some in person training to learn more.

 

6. User Generated Content

One of the quickest ways to market your business is to use content generated by your existing customers.  How easy is it to share a testimonial, a review or an IG post using your hashtag?  Plus it validates you as an expert in your field or as the go to for your product type.  

 

I’ll leave you with this……in the next couple of days I want you to ask your audience for a review and if you’re an Instagram user, create a hashtag for your business and ask your audience to use it. 

 

Do you now know how to find time for marketing?  Please leave me a comment if there is anything else you need to know about productivity, mindset or marketing.  Or check ways that we can connect below.

 

 

If you want to find out more about becoming a Thriving Business Mum, I’ve got you covered:

Email Marketing Strategy for your Home Based Business

Email marketing strategy

You’ve probably heard business owners talking about email marketing but you may be wondering if it is a strategy that you should include in your own home based business.

Let’s start with what email marketing is.  Put simply, it’s one of the tactics used in digital marketing to raise awareness of your products and services directly with your audience and is ultimately used to make more sales.

But is email marketing right for your business?  If you are offering services or products and would like to increase your sales by nurturing an engaged audience in a cost effective way, then yes email marketing would be a good fit for your business.

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Think about how many emails you receive from big brands each week.  This gives you a good idea that email marketing must work, or else why would they bother?  Their aim is to get their brand into your inbox, to highlight special offers, latest products and to make sales. Do you open the emails?  I bet if the subject line catches your eye and it is a brand that you know, like and trust then you do.  And how many unplanned purchases have you made after opening an email that caught your eye?

This blog will aim to provide email marketing tips for small business by highlighting the top 6 reasons why you need it as part of your overall strategy.

1. Nurture your audience

If you want to have an audience of engaged followers then you need to be nurturing them.  When someone has given you their email address it means they like what you do and they are happy to hear from you again.  If you don’t email them for a month or more but then suddenly show up and pitch your product/service.  What do you think their reaction will be?  You need to ensure you keep your audience warm by popping up regularly.

 

 

Email marketing allows you to personalise and customise.  When you segment your list, you will only email people the things they are interested in so the emails become highly targeted.  By using personalisations such as their first name, you are making them feel special.  Both these options allow for much more nurturing than social media can.

2. Convert Your Audience 

 

Email is a great way to convert people who haven’t yet purchased into buyers.  As discussed above, once you have nurtured your audience and kept them warm, you can pitch to them with greater success.  Email can help to make your customers aware of your latest items or offers. It can also play a pivotal role in keeping them engaged between purchases.

 

EFFICIENT CONTENT FOR SOCIAL MEDIA

3. Cost Effective

 

Email is one of the most cost effective strategies you can use to make sales.  Apart from the cost of hosting your database with a provider (which can sometimes be free), it is essentially free to email your audience.  Who doesn’t love a freebie!  Especially in marketing these days and the cost of getting noticed on social media.

4. You Own your List

Unlike your following on your social platforms, your email database is yours.  You have worked hard to build the trust for your audience to share their email address with you.  They have given you permission to hear from you again.  So use it.

5. Get People to Take Action

Email is an awesome tool to get people to take action.  Using a call to action link to your landing pages or product pages drives traffic to your website, therefore increasing awareness of your brand. By encouraging people to click you are moving them forward in their customer journey with you.  Even if they don’t purchase you always have the ability to retarget them depending on where they get to in your funnel or where you send them on your website.

6. Measureable

Email is instantly measurable.  It allows you to test what’s working and what isn’t.  The results determine your future campaigns and help with decision making regarding the direction your business takes.  Other forms of marketing cost more and do not offer these advantages.

Are there any challenges of email marketing?

Some business owners find the idea of regularly emailing an audience intrusive.   If you are offering value to your subscribers with educational emails or with products and services that help to solve a problem, then you should be sending your email. The big brands are doing it so why can’t you?  Your competitors are also doing it.  Don’t let your corner of the market be swallowed up by someone else.

The other challenge is committing to sending a regular email.  If you are not warming your subscribers and consistently showing up for them, when you come to ask for a sale they are less likely to take the leap into being a paying customer.  

How do you implement email as a strategy for your business? 

Start with a great provider.  I highly recommend Convertkit.  I have been using Convertkit since June 2019 and find it to be very simple to use.  There is a free version for when you’re just starting out that you can easily upgrade when you’re ready.  The sequencing and automation is very easy to set up and the online support is always there and willing to help out if you get stuck.  If you are interested in exploring more about Convertkit, check them out here.

If you want to find out more about what Convertkit is like to use then watch this demo video to take a sneak peak inside!

As a little thank you for using my link to make your purchase, I’d like to offer you a bonus!  Email me your Convertkit receipt to info@nicoladepiazzimarketing with the subject line BONUS and i’ll send you a Welcome Sequence Swipe File.  How good would it be to set up your first email sequence with cut and paste templates to get you going super fast?!

#AD This post contains affiliate links which means that if you buy something as a result of clicking the link, I’ll probably get some thank you money. You won’t ever pay more for purchasing through my links and please be assured that I only recommend products I have personally used and love!  

Simple Make Ahead Lunch Ideas For Mumpreneurs

MAKE AHEAD LUNCH IDEAS FOR MUMPRENEURS

Does this sound familiar?  You work during school hours which means you have roughly 5 or 6 hours to work per day.  You’re busy during those hours and although you work from home where there is a kitchen available, you often opt for an unhealthy lunch out of convenience and because it’s quick.

This was me.  I found I was either not eating lunch at all or opting for a quick snack of toast rather than something nutrient dense to nourish my body.

Being a productivity and mindset coach, I’m all about efficiency and looking after the mind

To this end, I decided it was time to come up with some simple make ahead lunch ideas for mumpreneurs like me.  This ensures I look after my energy levels, keep my productivity high and feed my mind.

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I am not one of those mums that uses my Sunday for meal prepping for the week ahead.  My weekends are too important for that.  Don’t get me wrong, I think it’s a great idea to do the cooking for the week on Sunday, I just know that it’s not for me.

I prefer to cook up a batch of something once in a while, or while I’m preparing a family meal and freeze them. Or I prepare my lunch at breakfast time as if I worked in an office away from home and needed to take lunch.

Here are some simple make ahead lunch ideas

make ahead and freeze lunch ideas

Make Ahead Lunches to Freeze

Soup

Lasagne

Casserole

Curry

Any leftovers from dinner

For more ideas of make ahead meals click here

Make Ahead Lunch Bowls

If you like a healthy salad or lunch bowl you can prepare the majority of it the night before or at breakfast time.  Here is a great site to get lunch bowl ideas.

Eat the Same as Your Kids

Do you prepare a packed lunch for your kids to take to school or daycare?  If you do this the night before or in the morning; make an extra one for you that you leave in the fridge.

 

Smoothies

This isn’t exactly make ahead, but it is quick.  Some days a smoothie is just what the doctor ordered.  As long as it is jam packed with goodness then it is healthy and filling.  My go to ingredients for a delicious smoothie are cacao, berries, spinach, avocado, banana, chia seed, almond milk or almonds/cashews and water.  Sometimes I might even add some broccoli! 

 

Eating a well balanced diet is one of the ways entrepreneurs can stay on track towards success.  I hope this helps you eat a better lunch despite being a busy mumpreneur.

I’d love to know what your go to lucnh options are.  Feel free to leave me a comment.

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The Efficient Way to Create Content for Social Media

EFFICIENT CONTENT FOR SOCIAL MEDIA

Your business needs content.  To engage with your audience, draw people into your community and to ultimately convert followers into customers, you are going to need to be producing content.  Consistently.  

But content can be time consuming.  I often hear from mums in business who say they don’t know what to create for their audience and they don’t have time to do it.  Consistency is a big issue. I tell them they need to learn the efficient way to create content for social media platforms. 

This article will give you 5 social media content creation tips.

Ready to RECLAIM YOUR TIME?

Unlock the 5 elements you need to go from overwhelmed busy mum to in control biz mum
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1. Content Strategy

Start with a content strategy.  It allows you to set your goals, work out who you are targeting and what methods you will use to attract them.  To know who you are targeting, create your Ideal Customer Avatar using this template.  This will help with producing the right content for your audience.

2. Create Your Content Buckets

Knowing your buckets allows you to produce content with a purpose.  If you are short on time, the content that you do produce needs to be quality and actually work for your business.  To create your buckets, think about the various aspects and revenue streams in your business.  Then dig deep into those topics to get as much post worthy topics as possible.  Use this content buckets template to help you.  Simply set up a spreadsheet with your topics in different columns, then you can add to it as you go.  Even better, use Google Sheets so you can add new ideas from wherever you are!

3. Social Media Content Calendar

Use a content calendar to plan your content each month.  This is where you transfer the topics from your buckets and insert them into post ideas in the calendar.  The posts can be made up of simple graphics and photos, or perhaps do a video, an inspirational quote or write a blog post that you share on your social platforms.  Use this free infographic to get 46 ideas for social media content creation.

4. Batch Your Content

Batching will save you heaps of time because you are creating your content in one dedicated session.  This is the most efficient way to plan, create and schedule your content.  Read more in tip 5 below.

5. Social Media Content System

If you have an ad-hoc approach to your content then you are unlikely to achieve your goals and be consistent.  Having a workable system will keep you on track.  This is what i recommend to the female business owners that i work with:

  • Pick a day per month to plan your content for the following month.  Block this date out in your diary as non negotiable.
  • Fill out your content calendar using the information that you have inserted into your content buckets
  • Batch your content creation as per the information above.
  • Schedule as much as you can
  • Set aside time in your planner for the more in-depth content such as blog posts or videos.
  • Always check your analytics to see what is working so you can improve your content and provide value to your audience.

If you would like to be more organised in both your life and your business then take a look at my planner templates.  Watch your productivity soar when you are setting and reaching your goals as well as planning your content!

 

Planners Bundle Nicola Depiazzi

I hope this blog post has helped you to understand the efficient way to create content for social media.  If you have any questions, feel free to drop me a message or connect with me on Facebook or Instagram.

 

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