10 Marketing Tools I Couldn’t Run My Business Without

There are more than a few marketing tools at a business owner’s disposal. And with all the options out there it can feel, well, overwhelming to say the least. 

 

Which is why I wanted to share with you the top 10 marketing tools I couldn’t run my business without. 

 

While I’m pretty sure I use way more than these 10 each day day, these are the ones I depend on the most. 

 

Some of these tools help me to simplify my systems or automate certain tasks, which leaves me with more time to work on revenue generating activities. 

 

Others are “essentials’” that I would be, quite simply, lost without.

 

That being said, I’m quite mindful that everyone has different budgets. So I’m certainly not saying that you need to have all of these tools to run a successful business.

 

But these are the marketing tools that make my working day much easier. And you know what? Some actually are FREE. So it really just depends on what your requirements are. 

 

Lastly, I know a lot of people can be a bit fearful of the tech side of things. Integrating services and platforms into websites or email database providers can send a lot of us into a spin.

 

I am not particularly tech savvy myself, but I’ve been able to work out all of this software without too many stumbles along the way. 

 

A lot of them offer excellent customer support, video tutorials and brand reps you can reach out to if anything falls apart. 

 

So let’s dig in and get going on the 10 marketing tools I couldn’t run my business without. 

top 10 marketing tools

top 10 marketing tools

 

  1. Email database

 

The first tool is my email database.  I use ConvertKit but there are plenty of options out there. Active Campaign, MailerLite and Kajabi are just a few. 

 

An email database can also be referred to as a Customer Relationship Management tool or CRM for short.  This is because it allows you to set up automations and emails sequences to nurture and follow up with customers. And this will increase engagement and build trust.

 

My email database is particularly invaluable because I own the addresses I have collected. Sure growing a large following on social media is great, but you don’t actually own your followers. 

 

I love social media as much as the next marketer, but you have very little control over it. Algorithms can change at any time. New updates can affect how your content is seen. And your account can be shut down by the powers that be with zero notice. And then what? You’d be left with no follower base. 

 

I know, I know  – I shouldn’t be putting such a dreaded prediction in print but it’s something all business owners must keep top of mind. 

 

I actually have an episode on email marketing coming up soon where I will go into greater detail about the ins and outs of building your database. But as a quick teaser, let me say that collecting email addresses should be a HIGH PRIORITY for any business. It’s way more valuable than your social media. 

 

 

  1. Website

 

The second tool that I couldn’t run my business without is my website.

 

If anyone has ever told you that you don’t need a website, they are either lying or a time traveller from the 20th century. 

 

In 2021, you need a website. Much like your email database, your website is your very own real estate. It is your virtual shop front and allows you to show off what you do in a concise, dynamic and creative way.  

 

Plus, you can change it whenever you want! My website is constantly evolving, because I’m trying to improve my messaging and boost the conversion rate.

 

Unlike Facebook or Instagram where everything is a little scattered (even if it is aesthetically pleasing), your website houses all of your important information. 

 

Driving traffic to your site is critical for business success and you should always think of it as the final destination in your customer’s journey. 

 

 

 

  1. ManageWP

 

On the subject of websites, I have this great tool I use to keep it updated and backed up and it’s called ManageWP.

 

I know it sounds mundane but doing regular site updates is extremely important and keeps it secure. 

 

I also manage a few websites for clients and their sites get updated here too, so this platform is a no brainer for me.

 

If you are self hosting and want to keep your website safe and secure, I strongly suggest that you check it out.  

 

 

  1. Thrivecart

 

Another website based tool I love and use regularly is Thrivecart

 

It allows me to set up mini on-brand landing pages for each of my products and services and take payment in a number of ways.

 

What’s more, you can fully integrate it with your email database and other platforms. So as soon as someone purchases something, they get added to your list and the automatic email sequences that you’ve set up gets fired off. Bam! 

 

It is pretty pricey but it is a one-off fee and you get lifetime access. 

For me it is 110% worth the cost. 

 

 

 

  1. Planoly

 

Planoly is a tool I use to plan and schedule content for Instagram. If you’re sharing social posts, I can’t recommend scheduling enough. Batching content might sound like a chore, but it will save you a lot of time in the long run. 

 

There’e s free version of Planoly and while has its limitations, it’s a great way to get acquainted with the platform. 

 

Again, there are lots of other providers like Hootsuite or Later but Planoly is the one the works best for me and my business. 

 

With Planoly, I’m able to see my Instagram grid before publishing any posts, so I can make sure it all looks they way I want it to. Plus, it can almost double as an image library as it allows me to upload photos I’m not ready to use 

 

 

 

 

  1. PicMonkey

PicMonkey turns non-graphic designers into graphic designers (sorry all graphic designers out there). 

 

While, I’m pretty sure most of the world is using Canva for their designs, PicMonkey is the tool I turn to time and again. 

 

I honestly could not run my business without this tool. I’m no natural artist, but with templates to follow and handy tips to create beautiful designs, sometimes I feel like I missed my calling. 

 

I use PicMonkey to create social media posts, lead magnets and infographics. But it’s also great for flyers, presentations and other marketing collateral. 

 

But I have a bit of a caveat. If you’re building a brand from scratch – ie you need a logo, fonts and colour palette – invest in a professional graphic designer. Once you’ve got the visual identify in play, then turn to PicMonkey. 

 

 

 

  1. Google

 

Ah Google. I couldn’t create a top 10 list of marketing tools without including this superpower. 

 

I’m sure I don’t need to give you a rundown on what Google is or why I even use it, but it’s so much more than a search engine! 

 

For one, I use Google calendar and Gmail every day, And as most of my work is web based, I use Google Drive to access my files from anywhere. I can also share documents and spreadsheets with my clients and collaborators. 

 

There’s also Google Keep, a note taking app which I have on my phone and find incredibly handy. 

 

And of course Google My Business. If you haven’t set up this free listing, you really, really must. Seriously, bookmark this page and go do it now! 

 

 

 

  1. Acuity

 

Acuity is my tool of choice for appointment bookings.

 

I love being able to send a link to a client or a podcast guest and letting them choose a mutually suitable time. It saves so much going back and forth by email.

 

This calendar is connected to my Google Calendar, which means it automatically blocks out my time. It is also linked to my email database, so when someone books in a discovery chat, they get asked if they want to be added to my email list.

 

I can’t stress enough how much time organising and scheduling appointments this software saves me! 

 

 

  1. Membervault

 

Membervault  is my platform of choice for my membership. 

 

My membership includes an online course which is hosted here, and I upload coaching videos and the monthly content calendar on Membervault, too.

 

It also holds mini digital products that I sell and my free resources.

 

It’s super user friendly, provides good customer support and they have a free option, which is great for when you’re just starting out. 

 

Like most similar platforms, it integrates with your email provider and with Stripe for payment.

 

If you’re needing a portal to host information for something like a membership or an online course, I highly recommend it.

 

 

  1. Movavi

The final tool I could not be without is a video editing software called Movavi.

 

I use it several times a week to edit coaching calls, Zoom meetings and podcast episodes. I also use their screen recorder to record my podcast episodes.

 

It’s simple to operate and the customer service team are excellent. 

I have no complaints! 

 

AND THere you have it –  THE TOP 10 MARKETING TOOLS I COULDN’T RUN MY BUSINESS WITHOUT  

top 10 marketing tools

So tell me, how many on my list are on yours too? I’d love to know! Do you think there’s room for me to improve my systems and automatons? Please, tell me your secrets! 

 

And if anything I’ve mentioned has totally freaked you out, don’t be shy. Let me know so I can help you out. 

 

Finally, if you run through these tools again, you can listen to the podcast here. 

 

 

 

Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.

 

Grab a marketing audit and get an hour of my expert eyes on your marketing.


Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.


Still not sure?


Book a free call here

Five Tips for Using Content Marketing to Increase Brand Awareness

Today I wanted to dig into the term ‘content marketing’ to show you how it can increase brand awareness.

 

I can hear you thinking: hold up, what’s brand awareness?

And fair enough. So let’s start there. 

 

In a nutshell, brand awareness comes down to how well your customers or potential customers know your business – and that means everything from its values to what makes it unique.

I mean, you want your business to be recognisable, right? To be found easily? For your audience to know what you stand for instantly? 

 

Of course you do. What business owner doesn’t? 

 

One of the best ways to boost brand awareness is through content. Content shapes your brand’s story and signals what it represents. You can use it to get feedback, attract new audiences and nurture existing customers. 

 

But there’s a lot more to it than taking a pretty snap of your product, posting it to Instagram and adding a witty caption. To establish trust with your audience, you need to build a personality for your brand. Your content is what helps to create a relationship with potential prospects and therefore brings increased brand awareness

 

And in this post, I’m showing you how to use content marketing to do just that. 

 

Keep reading for my top 5 tips for using content marketing to boost brand awareness. 

 

TIP 1: KNOW YOUR AUDIENCE 

Content Marketing to Increase Brand Awareness

As always with marketing, before you start to actually market, you must understand who your audience is and what makes them tick. 

 

What pain points are they experiencing? And what problems can you solve for them?

 

If you don’t know the answers straight away, then wind the clock back a bit. Identify their demographics, behavioural patterns and the underlying traits that make them YOUR customers. 

 

To create content that really speaks to your audience, you need to know: 

 

• Who they are 

• Where they live

• What education level they have 

• Even their income bracket 

 

This knowledge will really help when it comes to producing content that draws people to your brand and encourages them to hit that treasured ‘Follow’ button. 

 

TIP 2: CREATE A CONTENT STRATEGY 

Content Marketing to Increase Brand Awareness

So you’ve worked out who your audience is and who you want to try and reach. Great! Now you need to work out how you’re going to reach them. 

 

And to do that you need a really good strategy.

 

Strategy is a tricky term that stumps many people – even those who work in advertising and communications. But it’s a crucial step in your marketing journey and will help keep you on target. 

 

I’m going to assume that you’ve done the foundational work for your business – meaning that you’re aware of your brand values, what you stand for, what your brand’s personality is and how you want to appear online.

 

So to begin, look at your brand or business story. What do you want your message to be? And how will your message attract followers? 

 

Then you need to look at: 

 

• What type of content you want to produce 

• How often you’re going to produce it•

• Where you’re going to be posting this content 

And finally, which channels you’ll use tp communicate your message

 

Find out where your audience hangs out online. What sort of content do they like to consume? Once you have an understanding of this, you’ll be ready to create a strategy to reach them. 

 

And a quick bonus tip? Make sure you consistently stick to your content schedule so your audience always knows when and where they’ll find you.

 

And that leads me into tip number three, which is all about being consistently visible via your content. 

 

TIP 3: BE CONSISTENT AND VISIBLE 

Content Marketing to Increase Brand Awareness

If you’re using content to build relationships, make connections and get that trust factor happening with your audience, then you need to be VERY visible. Which means consistently showing up with content that they’ll find valuable, educational or entertaining. 

 

Fortunately, there are many tools available that allow you to be more visible. Using Instagram? Engage with stories, create reels and post regularly. Is LinkedIn more your style? Tag relevant people in your posts.  share industry news and comment on your followers’ updates. 

 

You must give your audience a chance to get to know you and your brand. Be authentic, show your face – most audiences want to understand the person behind the business name. It will help them decide if they think they can work with you (or buy from you!).

 

Before I move on, I wanted to outline the difference between short form and long form content. 

 

Short form content is what you share across social media. It has a shelf life of around 24 – 48 hours. It includes things like: 

 

  • Graphics 
  • Photos 
  • Carousel posts 

 

And long form content? This can also be called ‘hero content’ and has a much longer lifespan. Sometimes months or years. You would consider the following as long form content: 

 

  • Blogs 
  • Podcasts
  • YouTube videos
  • eBooks

 

Then there’s the continue that sits somewhere in between. This includes IGTVs, reels or Facebook lives to name a few. These tactics stick around longer than a day or two but they don’t sit on your website and reach people via SEO. 

 

 

As far as your business is concerned, you need to create a strategy that makes visibility the priority. This might just be on social media, but it could include blog articles or short videos too. It’s up to you to find out what works best for your brand – and what (and how) your audience wants to learn from it. 

 

TIP 4: NUTURE YOUR AUDIENCE

Content Marketing to Increase Brand Awareness

Tip number 4 is all about using content to nurture your audience.  And in my opinion, the best way to do this is through email marketing.

 

Remember that content refers to anything that you produce and share with the aim to attract your audience. It doesn’t just have to be about social media. It also refers to your website, SEO, Pinterest, or wherever you appear online.

 

Email marketing is another way to use content to attract and nurture your customers. 

 

This might sound daunting, but try to send a weekly newsletter to your database. Of course, your newsletter has be packed with value and relevant information. Especially if you’re using it as a tool to encourage your audience to purchase from you

 

So how do you build a database? I’m so glad you asked! I think one of the best ways it to create a lead magnet that’s available to download from your website for free in exchange for joining your mailing list.

 

Honestly, who doesn’t love a freebie? And as long as your lead magnet is brimming with insider tips and tricks, your audience will be more than happy to exchange their email for it. 

 

 

Email marketing is a whole topic of its own, which I’ll dive a little deeper into over the coming weeks. Until then, keep in mind that sending regular emails is one of the best ways to nurture your audience and get conversions – especially if you are doing business online. 

 

TIP 5: ANALYSE EVERYTHING

Content Marketing to Increase Brand Awareness

My 5th and final tip today is to use analytics and insights to help you understand what’s working with your content (and what isn’t). 

 

The analytics tab on your favourite social app can feel a bit alien to begin with, but I promise it holds invaluable information. 

 

You can use these tools to determine: 

• Which pieces of content are resonating with your audience

• Which are bringing you the most traffic 

• Which channels your audience is connecting with the most 

 

And Google analytics will help you to to understand where your customers are entering your site from, and even what they are doing on your site once they’ve arrived.

 

 

You can then use these insights to figure out which type of content is the most valuable, what to do more of, and which topics are really resonating with your audience.  

so what do you think? are you ready to start creating content and boost your brand awareness in the process? 

Content Marketing to Increase Brand Awareness

.I hope this post has helped you understand how to use content marketing to increase brand awareness. I truly believe that if you follow these five tips you’ll be able to nurture a continually growing customer base that never wants to stop working with you. 

 

If you need any help with getting more brand awareness or working out your content marketing strategy, then get in touch. I’d love to hear from you! Let me know what’s worked for you and what hasn’t. And if you want to listen to to my podcast on this topic head here

 

Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.

 

Grab a marketing audit and get an hour of my expert eyes on your marketing.


Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.


Still not sure?


Book a free call here

Why knowing your target audience is important

As a marketer or business owner, understanding your target audience is vital. To put it simply, it’s the basis of everything you do with your marketing. 

 

I know, I know. That sounds like a lot of pressure but your target audience is one of the few things you should have absolute clarity on before you start actually doing your marketing.

 

The other elements you want to have in place at the foundational stage of your marketing journey include: 

 

  • Your offer 
  • The problem you’re solving 
  • The transformation your product or service provides 
  • Your message 

 

These are all essential, but I’m not going to zone in on them in this post. Today I’m talking specifically about the benefits of knowing your target audience, how to identify them and how to keep them coming back time and again. 

 

 

Understanding your customers 

know your target audience

You are going to have much greater success with your business if you know your audience inside out. How old are they? Are they male or female? Where do they hang out online and how do they like to consume content? 

 

It might take some extra hours at the beginning to identify the demographics and behaviours of your potential customers, but if your marketing is tailored to your target audience from the get go, you will save yourself time in the long run. 

 

And let’s face it, as women and mums in business, we don’t have a huge amount of time to spare. Which is why we need to ensure that our marketing is working.

 

For your digital marketing to be successful, it has to speak to the people you want to see it. It’s ok to appeal to everyone but you need it to speak directly to your potential customers. 

 

So how do you uncover who these potential customers actually are?

 

Let me help you. 

 

RESEARCHING YOUR TARGET AUDIENCE  

know your target audience

The idea of ‘research’ sends many of us into a spin. It can be hard to get into the swing of things and often seems tedious or time consuming.  But it can also be fun – truly! Plus, it really will help you to cut through all the noise online and narrow your focus to reach YOUR people and attract them to you.

 

To begin, I want you to dig into your current customer base. Who are they? Why do they buy from you and how did they become a customer to in the first place? 

 

 

Try to build up a picture of their common characteristics by identifying: 

  • their age 
  • their gender 
  • their education level 
  • their marital status 
  • if they’re parents 
  • their income bracket 

 

You want to find out as much as possible because it will help you to piece together who they are. 

 

Once you’ve got a broad understanding of your current customer base, you’ll want to dig a little deeper and get to know them more intimately. 

 

A survey is a great way to kick this research off. You can start with the entry level information listed above, but you can also ask questions about their interests, hobbies or purchasing patterns. If you want to get really personal, you could ask about their life goals or the things that keep them awake at night. 

 

Once you’ve gathered this data, you’ll be able to create your

Ideal Customer Avatar. This will help you to reach an audience beyond your current database. Because to grow our businesses and continue to make sales we need to continuously add new customers into the sphere.

 

If you haven’t heard the phrase ‘Ideal Customer Avatar’ before, it’s essentially a way to create a profile of YOUR ideal customer. You can have multiple avatars but it’s best to start with one and get to know tham really well. 

 

So give them a name. Determine their age, their job, if they’re married or have kids. Getting this granular will really help you to create content that connects with your target audience – because you’ll have your avatar in mind as you write. 

 

Don’t be afraid of niching down precisely either.  Even though you are targeting one particular demographic, it doesn’t mean that other groups won’’t see or engage with your message. But it does mean that your marketing will be much more targeted and therefore more effective.

 

 

What you have to be clear on though in your messaging.  Do your customers know exactly how you can help them? Is it obvious on your website and social platforms?  Try to keep in mind that you only have a few seconds to make an impression – so make it work for you! 

 

The good news is that first impressions have nothing to do with how big your business is or how many followers you have on Facebook – if you’ve done the right research and crafted your message accordingly,  you’ll connect with your target audience.

 

how do you make sure that you’re creating the right content for your target audience? 

know your target audience

Content is king but if you’re not creating it for your target audience, it’s not going to serve your business in any meaningful way. 

 

To make sure that you are creating the right content for the right people you need to research what they are searching for online. 

 

There are a few ways you can do this. You might simply open up Google and start typing a sentence relevant to your industry and audience and see what comes up.

 

Or you could try the search bar in specific Facebook groups. Type in a keyword and see what questions are being asked and address them in your content.

 

SEO tools such as Keywords Everywhere will help you with search terms too. While a site called Answer the Public is a clever consumer insight tool that  will show you what is being searched for in Google around a particular topic. 

 

Most importantly, when producing content, make sure that it is targeted and useful. Always focus on the benefits rather than the features of your product or service.

 

THE COMPETITION

know your target audience

The third bit of research you should undertake involves your competitors. 

 

The purpose of this is to work out what makes you unique. Your audience needs to know why they should choose you over someone else, right? 

 

So what are your competitors offering and at what price? What sort of content are they producing and how successful is it?

 

This will allow you to pitch yourself differently and help you stand out in the marketplace. 

 

And don’t forget, if you are a coach or service provider and you are building a personal brand, then YOU are often the point of difference 

 

People want to work with people, not faceless brands. Showing your target audience who you are is critical.

 

As easy as 1,2,3

know your target audience

So there you have it. The three areas of research that will help you to understand your target audience and start creating killer content for THEM.

 

If you need a quick refresher, these are the research steps I suggest you follow: 

 

 

  1. Research your current customer base 
  2. Research potential customers with a survey and common online searches 
  3. Research your industry and competition

 

Now go do your research and create awesome content to draw YOUR people to your amazing business.

 

As always, thanks for reading. If you enjoyed this post, why not check out the audio version here. And please don’t be shy – I’d love to hear from you if you have questions! 

 

 

Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.

 

Grab a marketing audit and get an hour of my expert eyes on your marketing.


Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.


Still not sure?


Book a free call here

Five steps to successfully work from home

Are you one of the many small business owners working from home? Heck, in the age of COVID who isn’t working from home. 

 

I was an early-adopter but I’m lucky enough to have a dedicated work space, which I’ve recently redecorated. It’s full of inspiration and keeps me motivated and focused on the tasks at hand. But I know not everyone is as fortunate as I am. Many remote workers set up camp at the kitchen bench or in a cramped corner of their bedroom. If this is you, then I congratulate you for keeping up the momentum!  

The truth is, it really doesn’t matter what your set up looks like. What’s important is making it work for you. Unlike being in an office with a boss tracking your every move, when you’re at home you have to be your own self motivator, your own champion. You have to overcome the urge to procrastinate and avoid the distractions.

 

If you have kids at home, it can be even harder to find the right space. And I don’t just mean physically – to get any real work done, you need to be in the right mental ‘space’ too. 

 

But as someone who has been working from home for several years, I’ve learnt a trick or two (or twenty-two) that help to keep me on-track. 

 

In this post, I’m sharing the five steps I follow to successfully work from home.

 

Let’s get into them.  

 

step 1: systems

Five steps to successfully work from home

Having really good systems in place is a sure fire to successfully work from home. I’m not just talking about systems for your business either – I mean systems for everything. Household chores, food prep, time with your kids. You name it, it should all follow some sort of system. 

 

I work much more productively when I have my week and my days organised. I theme my days so that I can stay focused on a set of tasks. This helps me to work not just IN my business, but ON it too.  

 

For example, Monday is my content day. I write blogs, create content for the week, schedule posts and work on Pinterest. Whereas on Tuesdays I schedule meetings and appointments with my one-on-one clients. 

 

As a rule, I recommend that you batch similar tasks together. I use Wednesdays to make discovery calls with potential clients and on Fridays I record multiple episodes for my podcast. 

 

Batching keeps me head clear and my tasks organised. Plus, I like knowing where I need to focus my attention each day! 

 

I really can’t emphasise enough just how important it is to have systems for goal setting and business strategy, too. It’s essential to know what you’re working on and where you’re trying to lead your business.  

 

You will be more productive and less distracted if you have a clear focus – and it will help you to achieve your goals in the most efficient way.

 

I talk about this a lot when I’m speaking to female business owners who are taking on the role of CEO. When you work from home, no one is there to witness how you use your time. You need to set your own hours and stick to them. So make promises to yourself, and make sure you fulfil them! You’ll only have yourself to blame when you fail to meet your expectations.

 

If you just work on whatever you feel like you should be working on in that particular moment, you’re going to have much less success with your business. My recommendation is to recreate the systems that would be in place if you were working in a busy office with a boss and lots of colleagues –even if it’s just you at home on your dining table. 

Step 2: limit distractions 

Five steps to successfully work from home

The distractions are endless when you work from home. There are always dishwashers to unstack, clothes to fold, dogs to walk or kids to tutor. 

 

Almost every female business owner I’ve spoken to who works from home has said that they find it hard to concentrate. So you need to ask yourself why your ‘home’ tasks are taking priority over your paid work. 

 

There are a myriad of reasons for avoiding doing your work. Perhaps you find it difficult. Or boring. Or you’re simply not in the mood. Whatever it is, you must address what is causing you to procrastinate so you can adjust your behaviour. 

 

The other thing I’m always telling female business owners? Put your blinkers on! I know what it’s like to walk in the door after school drop off and see dishes to put away or toys to pick up off the floor. But my advice? Ignore them! Make your way to your desk instead. 

 

Having a messy house can be really frustrating but if you worked in an office on the other side of town, there’s no way you could squeeze in a few chores between 9am and 5pm.

 

If you ever find it difficult to look beyond all those other jobs you need to get to, take a pause and remind yourself why you started your business in the first place. 

 

For me I’m passionate about using marketing and content creation to help other women build successful businesses. But I want to make my business a success too! This keeps me on track and focused on the tasks that I need to do to move my business forward. 

 

Of course, one of the biggest distractions for many of us are our mobile phones. They’re hard to dismiss because we often rely on them to complete important tasks. I suggest turning your phone on silent mode if you can or even moving it into another room when you need to concentrate. Turn the notifications off and put limits around when you can check them. 

 

You don’t need to make yourself available 100% of the time – it really is ok to set boundaries and respond to that email or text at a time that suits your schedule. You don’t have to be accessible every minute of the day. 

 

Step 3: workspace

Five steps to successfully work from home

Clear desk, clear mind – or so the saying goes. Now, I know this doesn’t resonate with everyone but it absolutely resonates with me. 

 

As I mentioned at the top of this blog, I’m very fortunate to have a dedicated space in my house to work at every day but you might not be able to accommodate this, and that’s absolutely fine. Even if you just have a desk in the corner of your living room, if you can keep it organised and free of clutter I truly think it will help you to stay productive throughout your day and successfully work from home.

Step 4: TECHNOLOGY 

Five steps to successfully work from home

 

If you’re like most business owners working from home, you’re probably wearing more than one hat. In fact, on any given day you probably adopt the role of CEO, administrator, marketing officer and accountant. Phew. I’m exhausted just typing it! Which is why ‘step 4’ is all about technology. 

 

Lots of people have a fear when it comes to new tech and would secretly prefer to stick to pens and paper and notebooks. This is me to an extent too, but there is certain software that really does make working from home a breeze. I could go on forever about tech but these are the top 4 pieces of software that I rely on: 

 

Asana 

Asana is a task management platform that I use to organise my week and keep me on track. Tello and monday.com provide a similar service but I love Asana because it is a) free and b) it allows me to talk with my collaborators. 

 

Google Drive 

Nothing has streamlined my productivity more than Google Drive. As someone who juggles multiple clients at once, having a cloud-based system that allows me to share editable documents with my partners has been invaluable for my business. Plus, it’s so easy to use! 

 

Zoom 

Zoom rolls off the tongue for all of us these days but I’ve actually been using it before it was a household name. My business is service-based and I rely on Zoom to host coaching sessions with my one-on-one clients. I also use it to record my podcasts, hold monthly meetings of my Thriving Business Mums Club and to join calls with other business groups. Honestly, I’d be lost without it. 

 

Toggle 

Toggle is time-tracking software that I use to record how long I spend on tasks. It’s a brilliant project management tool that keeps me accountable for my hours and shows me if I’m charging my clients appropriately. 

 

Step 5: Take regular breaks 

Five steps to successfully work from home

Taking regular breaks is really important if you want to work from home successfully. Trust me! It might sound counter-intuitive for your productivity but staring at a computer screen all day is not healthy. Or natural. 

 

I like to set a timer every 45 minutes to remind me to move around a little or do some simple stretches. Be diligent with lunch breaks too – by that I mean actually take one. You don’t want to get yourself into a situation where you’re burnt-out. Taking care of yourself is essential and will only make your business more successful. In fact if you’re not firing on all cylinders, there won’t be a business at all. 

 

5 step recap

 

As you may have guessed, this is a topic I’m really passionate about. I love helping women like me create thriving businesses.  

 

 

To recap, here are my 5 steps to follow if you want to successfully work from home: 

 

Step 1: Get your systems in order 

Step 2: Limit distractions 

Step 3: Create a dedicated workspace 

Step 4: Invest in the right technology 

Step 5: Take regular breaks 

 

And my final, bonus tip to help you successfully work from home? Invest in a good pair of noise cancelling headphones! Just do it.

I promise you’ll thank me later.

 

If you need any help with your digital marketing or time management, I’d love to help! 

 

Or If you’d like to join a community of female business owners, sign up to my Thriving Business Mums Club here. Lastly, if you’d like to check out the podcast on this very topic, listen in here. 

 

 

 

 

Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.

 

Grab a marketing audit and get an hour of my expert eyes on your marketing.


Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.


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The two things that will have you consistently hitting your business & marketing goals

Does it sometimes feel as if you’re treading water with your small business? Like you’re constantly working but not really achieving your goals? 

 

No doubt you started your business because you’re passionate about something. Or had experience in a particular area and wanted to share it with the world. 

But have you found it difficult to create the business that you desire? To stay on track? To hit your business goals and make sales? 

 

After all, to be successful, your business must do more that stoke your passions. It has to make money for you too. 

 

If you’re finding yourself nodding along, then keep reading. I’ve discovered the two things you need to focus on to ensure that your business is successful. 

 

And I’m going to share them with you. 

THE STRUGGLE IS REAL

If you’re a business owner and a mum, you probably wear many hats. I’m sure your priorities get muddled regularly. 

 

Most of the female business owners I’ve worked with are passionate about their career but are scrambling to hit their business goals while working from home and juggling family commitments. 

 

I get it, I’ve been there. It’s exactly how I felt when I started my business. 

 

It’s hard to block out time to work on your business and determine the direction you want it to go in. 

 

And it’s even harder if you don’t have a background in marketing or a fancy business degree. Learning new skills and new technology sucks time and energy, even it if is worth the investment. 

But over the years I have realised that there are two main things that make the difference between success or failure. 

 

Today, I’m going to delve into them for you so that you too can achieve success in your business.

 

The number one thing standing between business success and failure is you

Yes, that’s right – YOU. I know. It’s hard to hear. But only you can hit your business goals. Day after day, you must show up, take action and strive towards building your dream business. It’s possible, believe me. 

 

But you must be consistent and take your business seriously. If you treat it like a hobby, that’s exactly what it will be be – a hobby. And not necessary one you look forward to. 

Moulding a mindset for sucess

 

Have you ever thought to yourself, “Who’s going to want to hear what I have to say?” Or “I’m not enough of an expert to do this –everyone’s already got it together online.” It’s easy to allow negative thoughts like this to creep in – they happen to all of us. It’s something I still struggle with but I have learnt to control their power over me. Now, I recognise when I’m having a flare up and choose to push through anyway.

 

Overcoming procrastination 

 

 

If you’re a big procrastinator, remember this: you choose where to focus your attention every day. 

 

Sometimes it just feels easier to do anything other than the task at hand, doesn’t it? Skim a few emails? Scroll through Instagram? Check LinkedIn? 

 

Sound familiar? 

 

Oftentimes the task you’re avoiding is the one thing that will actually inch your business forwards. Still, it feels icky because it’s pushing you outside of your comfort zone. 

 

But the beauty of doing things that scare you is what’s on the other side!

 

When you achieve what you’d been avoiding or deemed ‘too hard’, even impossible, the feeling is fantastic….until the next hill comes along that you have to climb! But that’s all part of the fun, the pushing onwards.

 

It means you are transforming from the person you were to the entrepreneur you need to be to have a fulfilling, money-making business.

 

To progress forward, you must be willing to shake things up. Start a gratitude journal. Meditate to help manage the demands of a business and family. Be coachable and invest in yourself. Recognise your weaknesses and increase your skills in areas where they are lacking.

 

You’ve heard it all before but now you need to actually commit to doing them. Only then will you see positive change and consistently hit your business goals. 

 

And one more crucial step: consider where you want to be in 10 years time and write it down. Then think about what you need to do in order to reach these goals. How do you need to change personally to build the business you desire? 

 

It might sound tedious, even trivial, but it will help you on your journey towards a successful, profitable business. 

SO WHAT IS THE NUMBER TWO THING STANDING BETWEEN BUSINESS SUCCESS AND BUSINESS FAILURE? 

 

Process. 

 

You need to have systems in place that make it easy for you to work IN your business as well as ON your business. 

 

In short, you need to build a business that runs like a well-oiled machine. 

 

Time management is critical and it’s something many business owners struggle with. I’m always banging on about productivity to the members in my Thriving Business Mums Club because we’re all mums and we’re all business owners. Which means we’re all short on time.

 

It’s important to create systems in your business that allow it to run seamlessly. You need to be able to repeat processes with ease so that you’re not starting from scratch every single time you begin a new task. And it’s really important to make time to do the tasks that are going to help your business move forward. 

 

If you started work this week  thinking, “Oh, I’m sure I’ll find time to plan my content and create that lead magnet I’ve been talking about for the past three months…”, it’s unlikely to ever happen. 

 

You need to block out time in your diary and actually stick to your schedule. 

 

How you plan your week is essential to creating a successful business. 

 

Do you batch tasks and theme your days?

 

Do you have a system for doing your finances? What about for content planning and creation? And where do you fit all those meetings in?

 

Distractions are inevitable, especially if you’re working from home and have children to care for. But I’m challenging you to live a life of integrity. 

 

Set yourself work hours and stick to them. Promise yourself that you will do certain tasks on certain days and …wait for it … actually do it. 

 

If your business is chaotic then your results are likely to be chaotic. So keep your promises and run your business like the CEO you are. 

 

You can consistently hit your business goals 

 

If you can take anything away from this blog, I hope it’s this: you can build a booming business that is both fulfilling and profitable. 

 

But there are two things that will mean the difference between success and failure. 

 

In my experience these two things are YOU and your PROCESSES. 

 

I hope you’ve found this post helpful but if you have any queries, I’d love to hear from you. In case you didn’t know, I explore this topic in my podcast series too. You can listen to the episode here.

 

If you’re interested in learning about my Thriving Business Mums Club or you’re wondering how to create a marketing and content strategy, please get in touch with me at any time. 

 

 

 

Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.

 

Grab a marketing audit and get an hour of my expert eyes on your marketing.


Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.


Still not sure?


Book a free call here