How to promote an event

 

This blog is all about how to promote an event – because if you’re a small business owner, chances are you’ll be running (or at least thinking about running) an event in the near future. 

 

And you’ll want that event to be as successful as possible, right? Hell yes! Which is why I want to show you how to promote your event so that it gets noticed and brings in the crowd you want.

 

But let’s not get ahead of ourselves. Are you wondering why you should hold an event in the first place? Well, there’s actually lots of reasons.

 

Here’s just a small few: 

 

• It will help you to establish yourself as the expert in your niche as you’ll be demonstrating your particular knowledge to the attendees; 

 

• It’s a brilliant way to network and get to know other businesses;

 

• It’s great for collaborating with other business owners, to get your name out there and to put your face in front of new audiences; 

 

• It can boost conversions.

 

 

SERIOUSLY, EVENTS ARE A GREAT WAY TO BRING IN NEW CUSTOMERS  

How to promote an event

Let me expand on the conversion point a bit further. 

 

Every business has a customer journey – and getting people to your event gives you a chance to push them further along yours. 

 

Some attendees might have just started to connect with you and your brand. Others might have had several touch points but have not transitioned into a paying customer…. yet!

 

At an event, you can really show who you are, what you’re about and how your product or service solves pain points. It’s a valuable opportunity to build on the know, like and trust factor – key ingredients for snagging more clientele.

 

Plus by holding an event, you’re growing your mailing list. So even if attendees don’t take further action beyond turning up, you can continue to communicate with them and nurture them for future events, launches or sales. 

 

WHAT TO THINK ABOUT BEFORE CREATING YOUR EVENT  

How to promote an event

To ensure your event is successful and serves you and your business purposefully, here are a few important things I want you to consider: 

 

  1. What’s the end goal?
    What are you trying to achieve with your event? Is it an information session, a way to educate your audience or simply a means to get yourself out there and interact with potential customers? 

 

  1. What’s the setting? 
    Events are a complicated game in the COVID era so you really need to think about where you’re going to host yours. This could be at a local venue, online or a mix of the two for those attendees who are interstate or across timezones. Most of us are pretty comfortable with virtual webinars these days, so don’t let the thought of running something online put you off. Plus there are a raft of platforms that you can turn to like Zoom or EasyWebinar to support virtual activities 

 

 

3. What’s the purpose – lead magnet or money maker? 

This point links back to point 1, but you really need to ask yourself what you’re using your event for. Do you want to run a free information session to introduce yourself to a new market? Perhaps you’re trying to convert attendees into paying customers at the event. Or you could be charging a flat fee for guests to join because you’re sharing your knowledge (and yes, that is worth paying for!).

 

 

4. Are you running the event on your own or with others?  

Is the event all about you and your business or do you want to use it as an opportunity to collaborate with other business owners and connect with their audience? 

 

5. When will your event take place?

This sounds simple enough – you’ll just land on a date and time that suits your schedule and call it a day, right? It’s actually not quite so straightforward. You really need to think about who’s coming, where they’re based and what will suit them. This might mean you have to hold your event in the evening or at the weekend. You also need to think about how long your event will be – will it go for half a day or a full 8 hours?

 

6. What’s it called? 

What makes an event name ‘good’? It’s all quite subjective, but as long as it’s catchy, memorable and gives some impression of what it’s all about, you’ll be in great stead. 

 

7. How will you hook your audience? 

After you land on your name, you need to decide on your headline. This has to be short, snappy and sticky – your potential audience wants to know what they’ll get from coming along to your event.

 

8. How will your audience book tickets? 

Even if your event is free, you’ll still want to have a list of all the registrations. Will they need to RSVP to you directly or will you set up a ticketing system through a platform like Eventbrite? 

 

9. Is there an incentive for early registrations? 

How are you going to encourage guests to come along (I promise, I’ll talk about how to promote your event in the next section!)? Will you offer an early-bird discount to entice people to grab a ticket before the price goes up? 

 

10. Do you have a limit on numbers? 

If you’re running your event online, this is probably something you won’t need to think about. But most venues will have seating capacities, so make sure you know how many people can fit in the space you’ve booked.

 

 

MY TOP TIPS FOR PROMOTING YOUR EVENT 

How to promote an event

Ok, this is what you came here for – but we really did need to go over the basics before diving in. 

 

First things first, you need to create awareness. I’m a big fan of adding an event sales page on your website to direct all your traffic to. 

 

You’ll also want to think about your event-specific branding. So how do you want your event to look in the marketplace? 

 

Once you’ve decided on the look and feel, you’ll need to create graphics to roll out across all your channels. I recommend creating: 

 

• A header image for your sales page 

 

• If you have a Facebook business page, you’ll want to update the cover photo with the event details 

 

• A Facebook event page with an event cover photo 

 

• Some specific images for Facebook and Instagram posts to help advertise the event 

 

•  A stories graphic is also a great idea 

 

Finally, a graphic to your email signature

 

Remember, all these graphics need to look like they’re part of the same family. Which means they need to use the same colour palette, fonts, copy and pictures. If you don’t work with a graphic designer, it’s easy enough to create these assets yourself on Canva or Picmonkey. 

 

the power of your email list 

How to promote an event

 

The next step is working on your invite list. And you really can’t look past your database of contacts. These are the people who are already warm to you and will be most interested in signing up to your event. 

 

I recommend sending an email to this list advising early bird registration cut off and pricing. Don’t just do this once either – add it to your usual e-newsletter and send emails specifically promoting your event to encourage as many registrations as possible. 

CONTENT IS KING 

How to promote an event

Social media is one of the best ways to get your event out there – and in most instances it’s free! 

 

Share regularly posts spruiking your event, go live on Facebook or Instagram to give a taste of what you’ll be offering on the big day, utilise stories to build anticipation, create a Facebook event, run promotions with free or discounted tickets, use a specific event hashtag.

 

You can even ask your network to talk about your event on their own channels. Truly – anything goes! 

 

So give all of the above a try and see what resonates most with your community. 

 

I also suggest putting a little bit of money behind your event and invest in some ads on Facebook, LinkedIn, Instagram, Google or wherever your audience is. Google ads will also give you a chance to retarget visitors to your event sales page, helping you to nurture them all the way to registration. 

 

And don’t dismiss the personal invite! Never be afraid to direct message people on social – especially those you’ve recently met or who have just started following you. Send them a friendly DM informing them about your event and shoot through the registration link. The worse they can say is ‘no, thank you’. 

PROMOTE, PROMOTE, PROMOTE

How to promote an event

In the run up to your event, start to generate a bit of excitement. Share some behind the scenes snaps as you’re getting everything ready. 

 

Are you creating a presentation or deck? Post about it online. Are there gift bags for attendees? Film a quick video of you pulling them together and share it your stories.

 

What about decorations? Are you getting those sorted too? Tell your community! Any way that you can tease out what’s ahead will help with last minute sign ups. 

 

Don’t forget to be active on social media on the actual day, too. 

Take photos and videos and post, post, post. 

 

Encourage your audience to do the same (this is where the event specific hashtag can be put to great use) – user generated content is a brilliant way to give credibility to your event, so make sure anyone who shares snaps from the day tags you or your business. 

 

And what about when it’s all over? I recommend that you continue to post about your event for at least 2 – 3 days afterwards. You should also follow up with every attendee with a thank you, asking for feedback or a testimonial. 

 

THAT’S A WRAP! 

How to promote an event

I hope this post has helped you understand how to promote your next event. I expand on this topic on my podcast, The Whole Women in Business Podcast. Jump over here to listen to the episode now. 

 

If you need any help with your strategy, growing your email list, creating an event, or any other part of digital marketing, please get in touch.

 

I specialise in helping small businesses grown their audience, get more leads and ultimately make more money. You can book in for a free 30 minute discovery session and business audit – so don’t hesitate to get in touch with me. 

 

Thanks for reading! 

 

 

Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.

 

Grab a marketing audit and get an hour of my expert eyes on your marketing.


Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.


Still not sure?


Book a free call here

How to consistently show up on social media

 

You know sometimes the weeks just don’t go how you want them?It’s been one of those weeks for me. 

 

But since being a mum, owning my own business and trying to keep some semblance of sanity, I’ve become very good at letting certain things go. 

 

I hit curve balls all the time, which is why I wanted to talk about consistency in this post. More specifically, why it’s so important to consistently show up on social media platforms even when there’s a lot going on around you.  

I totally understand that consistency can be really tricky. My socials definitely took a back seat this week – but fortunately I have an overall plan in place and have done a lot of foundational work, so I’ve still been able to show up for my audience fairly regularly. 

 

A lack of time and lack of ideas are the two main excuses I hear when it comes to creating social content (or not creating content). So I’m going to share 4 tips to ensure you consistently show up up on social media. 

 

WHY DO I NEED TO CONSISTENTLY SHOW UP ON SOCIAL MEDIA? 

Show up on social media

This is a great question and it’s one I’m asked often. Take some time to think about why you’re using social media in the first place. Is it to build relationships? A community? Do you want to establish trust with your audience so they feel comfortable to purchase from your business? 

 

Tick. Tick. Tick. This is exactly why brands show up on social media. But how can you create a rapport with your followers if you’re just popping in every now and then, sharing a post or two here and there? If there’s no consistency to your message or the frequency of your content, your audience is going to think that you’re not really there for them and will move on to a brand who is.

 

It’s my mission to help women simplify their businesses and marketing tactics, so I want you to think about what’s going on when you’re not being consistent. Why are you struggling to deliver the content that your audience wants to see?

 

I’ve found that 9 times out of 10 it’s because the foundational work hasn’t been done. Perhaps you don’t fully understand your customer, or what your message is, or how your offer helps people. Perhaps it’s a combination of all 3. 

 

These are all the things I want to help you to address so that you can constantly show up on social media. And I promise it doesn’t have to take over your entire life. With the right systems and processes in place, you can consistently show up, help your customer on their buying journey with your business and still have time to do all the other things on your list. 

So let’s dive into my top 4 tips. 

 

TIP 1: FOUDATIONS  

Show up on social media

I’ve said it once and I will say it again: it is essential to understand the foundational parts of your business before you start applying any marketing tactics.  

 

Otherwise all you’re going to do is create confusion – and if you’re confused, so is your audience. 

 

If it’s not clear what you do, it’s going to be that much harder for you to get your message across and get paying customers to your business.

 

Start by looking at your target audience, your niche, your ideal customer avatar. Determine your message and be really clear on the pain points that your would-be customers are experiencing so that you can provide a solution (which is your product or service!). 

 

I’ve actually written an entire post (there’s a podcast too) on defining your target audience, which you can check out here. 

 

Getting your foundations in place also means doing some competitor research, so you understand what your point of difference is. You also want to define your branding (like the colours and fonts you use) and your brand personality (your tone of voice) at this stage. 

 

TIP 2: CONTENT PILLARS 

Show up on social media

My second tip for consistently showing up on social media? Setting up your content pillars. This means outlining some topics that are relevant to your target audience and recording them on a document that you can access easily. 

 

Each business has at least 4 to 6 topics that are relevant and can be talked about in depth to attract the best prospects. 

 

I truly think that if you can get these content pillars set-up,  you will never run out of ideas again. 

 

TIP 3: MONTHLY PLANNING

Show up on social media

 

So you’ve worked out what you want to say and who you want to say it to. Now it’s time to create a system so that you consistently show up on social media month after month after month. 

 

I know the thought of setting up a monthly plan is about as exciting as watching paint dry, but it will completely transform and streamline how you share content with your audience.

 

I recommend setting a day aside each month to plan. Make a contract with yourself if you have to. And on this day, I want you to think really hard about what you’re selling, your revenue streams and the avenues you use to reach your audience.

 

Each week or fortnight or month – however it works best for you is fine –take one of the topics in your content bank, relate it to something you’re selling and tailor content around it for your audience. Show them you’re an expert in this space – because you are! 

 

Your content should be educational, entertaining and inspiring, Use a mix of photos, graphics, reels, videos, collaborations or giveaways.  Whatever you choose is fine but make sure you’re always taking your audience on a journey to the end goal (which is your product or service).

 

I also recommend finding a content calendar that suits you and your business. One that allows you to plan out your content each month (like the topic you’re talking to, the product you’re promoting and the channel you’re posting to) so that when it comes to actually creating the content, half the work is already done! 

TIP 4: BATCHING AND SCHEDULING

Show up on social media

My final tip for consistently showing up on social media is to schedule and batch as much content as you can in a single sitting. 

 

Batching simply means grouping similar tasks together. Try to set aside a day each week, month or fortnight (the frequency will be determined by how much content you’re putting out) to create as much content as you possibly can. 

 

You’ll also want to use this day (or dedicate another day to do this part if you need to) to schedule your content. Platforms like Hootsuite and Meet Edgar are great social scheduling tools but there are heaps of them on the market. 

 

Scheduling can take up a chunk of time but I promise it is worth it in the long run, so you’re not scrambling day in day out to get posts up. 

 

A QUICK RECAP 

Let’s go over what this post has covered so that you can get on with your day and consistently show up on social media. 

 

Tip 1 – Foundations 

 

You need to get really clear on who you’re talking to, what your message is and how your offer helps those people. 

 

Tip 2 – Content Pillars 

 

Set up your content pillars so you have a content bank with hundreds of ideas that are relevant to your audience and relate to your revenue streams. 

 

Tip 3 – Monthly Planning 

 

Pick a day each month to get as much of your content planned, remembering that you want your content to take your customers on a journey to an end goal. 

 

Tip 4 – Batching and Scheduling 

 

Batch and schedule as much of your content as you possibly can on a single day so that you’re not scrambling to get your posts up at the last minute. 

 

I hope these tips have helped you understand why consistently showing on social media is so important and how you can actually do it. 

 

If you need any help with getting your content sorted please get in touch, this is what lights me up!

 

I truly love to help women get their content strategy created so that they can simplify their systems and reach their goals without ever feeling overwhelmed. 

 

My Kick-Ass content package is ready and waiting to help you absolutely nail your content strategy and there are a loads of free resources on my website too. 

 

Thanks for reading. And if you’d like to tune into my podcast episode on this topic, you can do so here. 

 

Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.

 

Grab a marketing audit and get an hour of my expert eyes on your marketing.


Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.


Still not sure?


Book a free call here

10 Marketing Tools I Couldn’t Run My Business Without

There are more than a few marketing tools at a business owner’s disposal. And with all the options out there it can feel, well, overwhelming to say the least. 

 

Which is why I wanted to share with you the top 10 marketing tools I couldn’t run my business without. 

 

While I’m pretty sure I use way more than these 10 each day day, these are the ones I depend on the most. 

 

Some of these tools help me to simplify my systems or automate certain tasks, which leaves me with more time to work on revenue generating activities. 

 

Others are “essentials’” that I would be, quite simply, lost without.

 

That being said, I’m quite mindful that everyone has different budgets. So I’m certainly not saying that you need to have all of these tools to run a successful business.

 

But these are the marketing tools that make my working day much easier. And you know what? Some actually are FREE. So it really just depends on what your requirements are. 

 

Lastly, I know a lot of people can be a bit fearful of the tech side of things. Integrating services and platforms into websites or email database providers can send a lot of us into a spin.

 

I am not particularly tech savvy myself, but I’ve been able to work out all of this software without too many stumbles along the way. 

 

A lot of them offer excellent customer support, video tutorials and brand reps you can reach out to if anything falls apart. 

 

So let’s dig in and get going on the 10 marketing tools I couldn’t run my business without. 

top 10 marketing tools

top 10 marketing tools

 

  1. Email database

 

The first tool is my email database.  I use ConvertKit but there are plenty of options out there. Active Campaign, MailerLite and Kajabi are just a few. 

 

An email database can also be referred to as a Customer Relationship Management tool or CRM for short.  This is because it allows you to set up automations and emails sequences to nurture and follow up with customers. And this will increase engagement and build trust.

 

My email database is particularly invaluable because I own the addresses I have collected. Sure growing a large following on social media is great, but you don’t actually own your followers. 

 

I love social media as much as the next marketer, but you have very little control over it. Algorithms can change at any time. New updates can affect how your content is seen. And your account can be shut down by the powers that be with zero notice. And then what? You’d be left with no follower base. 

 

I know, I know  – I shouldn’t be putting such a dreaded prediction in print but it’s something all business owners must keep top of mind. 

 

I actually have an episode on email marketing coming up soon where I will go into greater detail about the ins and outs of building your database. But as a quick teaser, let me say that collecting email addresses should be a HIGH PRIORITY for any business. It’s way more valuable than your social media. 

 

 

  1. Website

 

The second tool that I couldn’t run my business without is my website.

 

If anyone has ever told you that you don’t need a website, they are either lying or a time traveller from the 20th century. 

 

In 2021, you need a website. Much like your email database, your website is your very own real estate. It is your virtual shop front and allows you to show off what you do in a concise, dynamic and creative way.  

 

Plus, you can change it whenever you want! My website is constantly evolving, because I’m trying to improve my messaging and boost the conversion rate.

 

Unlike Facebook or Instagram where everything is a little scattered (even if it is aesthetically pleasing), your website houses all of your important information. 

 

Driving traffic to your site is critical for business success and you should always think of it as the final destination in your customer’s journey. 

 

 

 

  1. ManageWP

 

On the subject of websites, I have this great tool I use to keep it updated and backed up and it’s called ManageWP.

 

I know it sounds mundane but doing regular site updates is extremely important and keeps it secure. 

 

I also manage a few websites for clients and their sites get updated here too, so this platform is a no brainer for me.

 

If you are self hosting and want to keep your website safe and secure, I strongly suggest that you check it out.  

 

 

  1. Thrivecart

 

Another website based tool I love and use regularly is Thrivecart

 

It allows me to set up mini on-brand landing pages for each of my products and services and take payment in a number of ways.

 

What’s more, you can fully integrate it with your email database and other platforms. So as soon as someone purchases something, they get added to your list and the automatic email sequences that you’ve set up gets fired off. Bam! 

 

It is pretty pricey but it is a one-off fee and you get lifetime access. 

For me it is 110% worth the cost. 

 

 

 

  1. Planoly

 

Planoly is a tool I use to plan and schedule content for Instagram. If you’re sharing social posts, I can’t recommend scheduling enough. Batching content might sound like a chore, but it will save you a lot of time in the long run. 

 

There’e s free version of Planoly and while has its limitations, it’s a great way to get acquainted with the platform. 

 

Again, there are lots of other providers like Hootsuite or Later but Planoly is the one the works best for me and my business. 

 

With Planoly, I’m able to see my Instagram grid before publishing any posts, so I can make sure it all looks they way I want it to. Plus, it can almost double as an image library as it allows me to upload photos I’m not ready to use 

 

 

 

 

  1. PicMonkey

PicMonkey turns non-graphic designers into graphic designers (sorry all graphic designers out there). 

 

While, I’m pretty sure most of the world is using Canva for their designs, PicMonkey is the tool I turn to time and again. 

 

I honestly could not run my business without this tool. I’m no natural artist, but with templates to follow and handy tips to create beautiful designs, sometimes I feel like I missed my calling. 

 

I use PicMonkey to create social media posts, lead magnets and infographics. But it’s also great for flyers, presentations and other marketing collateral. 

 

But I have a bit of a caveat. If you’re building a brand from scratch – ie you need a logo, fonts and colour palette – invest in a professional graphic designer. Once you’ve got the visual identify in play, then turn to PicMonkey. 

 

 

 

  1. Google

 

Ah Google. I couldn’t create a top 10 list of marketing tools without including this superpower. 

 

I’m sure I don’t need to give you a rundown on what Google is or why I even use it, but it’s so much more than a search engine! 

 

For one, I use Google calendar and Gmail every day, And as most of my work is web based, I use Google Drive to access my files from anywhere. I can also share documents and spreadsheets with my clients and collaborators. 

 

There’s also Google Keep, a note taking app which I have on my phone and find incredibly handy. 

 

And of course Google My Business. If you haven’t set up this free listing, you really, really must. Seriously, bookmark this page and go do it now! 

 

 

 

  1. Acuity

 

Acuity is my tool of choice for appointment bookings.

 

I love being able to send a link to a client or a podcast guest and letting them choose a mutually suitable time. It saves so much going back and forth by email.

 

This calendar is connected to my Google Calendar, which means it automatically blocks out my time. It is also linked to my email database, so when someone books in a discovery chat, they get asked if they want to be added to my email list.

 

I can’t stress enough how much time organising and scheduling appointments this software saves me! 

 

 

  1. Membervault

 

Membervault  is my platform of choice for my membership. 

 

My membership includes an online course which is hosted here, and I upload coaching videos and the monthly content calendar on Membervault, too.

 

It also holds mini digital products that I sell and my free resources.

 

It’s super user friendly, provides good customer support and they have a free option, which is great for when you’re just starting out. 

 

Like most similar platforms, it integrates with your email provider and with Stripe for payment.

 

If you’re needing a portal to host information for something like a membership or an online course, I highly recommend it.

 

 

  1. Movavi

The final tool I could not be without is a video editing software called Movavi.

 

I use it several times a week to edit coaching calls, Zoom meetings and podcast episodes. I also use their screen recorder to record my podcast episodes.

 

It’s simple to operate and the customer service team are excellent. 

I have no complaints! 

 

AND THere you have it –  THE TOP 10 MARKETING TOOLS I COULDN’T RUN MY BUSINESS WITHOUT  

top 10 marketing tools

So tell me, how many on my list are on yours too? I’d love to know! Do you think there’s room for me to improve my systems and automatons? Please, tell me your secrets! 

 

And if anything I’ve mentioned has totally freaked you out, don’t be shy. Let me know so I can help you out. 

 

Finally, if you run through these tools again, you can listen to the podcast here. 

 

 

 

Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.

 

Grab a marketing audit and get an hour of my expert eyes on your marketing.


Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.


Still not sure?


Book a free call here

Five Tips for Using Content Marketing to Increase Brand Awareness

Today I wanted to dig into the term ‘content marketing’ to show you how it can increase brand awareness.

 

I can hear you thinking: hold up, what’s brand awareness?

And fair enough. So let’s start there. 

 

In a nutshell, brand awareness comes down to how well your customers or potential customers know your business – and that means everything from its values to what makes it unique.

I mean, you want your business to be recognisable, right? To be found easily? For your audience to know what you stand for instantly? 

 

Of course you do. What business owner doesn’t? 

 

One of the best ways to boost brand awareness is through content. Content shapes your brand’s story and signals what it represents. You can use it to get feedback, attract new audiences and nurture existing customers. 

 

But there’s a lot more to it than taking a pretty snap of your product, posting it to Instagram and adding a witty caption. To establish trust with your audience, you need to build a personality for your brand. Your content is what helps to create a relationship with potential prospects and therefore brings increased brand awareness

 

And in this post, I’m showing you how to use content marketing to do just that. 

 

Keep reading for my top 5 tips for using content marketing to boost brand awareness. 

 

TIP 1: KNOW YOUR AUDIENCE 

Content Marketing to Increase Brand Awareness

As always with marketing, before you start to actually market, you must understand who your audience is and what makes them tick. 

 

What pain points are they experiencing? And what problems can you solve for them?

 

If you don’t know the answers straight away, then wind the clock back a bit. Identify their demographics, behavioural patterns and the underlying traits that make them YOUR customers. 

 

To create content that really speaks to your audience, you need to know: 

 

• Who they are 

• Where they live

• What education level they have 

• Even their income bracket 

 

This knowledge will really help when it comes to producing content that draws people to your brand and encourages them to hit that treasured ‘Follow’ button. 

 

TIP 2: CREATE A CONTENT STRATEGY 

Content Marketing to Increase Brand Awareness

So you’ve worked out who your audience is and who you want to try and reach. Great! Now you need to work out how you’re going to reach them. 

 

And to do that you need a really good strategy.

 

Strategy is a tricky term that stumps many people – even those who work in advertising and communications. But it’s a crucial step in your marketing journey and will help keep you on target. 

 

I’m going to assume that you’ve done the foundational work for your business – meaning that you’re aware of your brand values, what you stand for, what your brand’s personality is and how you want to appear online.

 

So to begin, look at your brand or business story. What do you want your message to be? And how will your message attract followers? 

 

Then you need to look at: 

 

• What type of content you want to produce 

• How often you’re going to produce it•

• Where you’re going to be posting this content 

And finally, which channels you’ll use tp communicate your message

 

Find out where your audience hangs out online. What sort of content do they like to consume? Once you have an understanding of this, you’ll be ready to create a strategy to reach them. 

 

And a quick bonus tip? Make sure you consistently stick to your content schedule so your audience always knows when and where they’ll find you.

 

And that leads me into tip number three, which is all about being consistently visible via your content. 

 

TIP 3: BE CONSISTENT AND VISIBLE 

Content Marketing to Increase Brand Awareness

If you’re using content to build relationships, make connections and get that trust factor happening with your audience, then you need to be VERY visible. Which means consistently showing up with content that they’ll find valuable, educational or entertaining. 

 

Fortunately, there are many tools available that allow you to be more visible. Using Instagram? Engage with stories, create reels and post regularly. Is LinkedIn more your style? Tag relevant people in your posts.  share industry news and comment on your followers’ updates. 

 

You must give your audience a chance to get to know you and your brand. Be authentic, show your face – most audiences want to understand the person behind the business name. It will help them decide if they think they can work with you (or buy from you!).

 

Before I move on, I wanted to outline the difference between short form and long form content. 

 

Short form content is what you share across social media. It has a shelf life of around 24 – 48 hours. It includes things like: 

 

  • Graphics 
  • Photos 
  • Carousel posts 

 

And long form content? This can also be called ‘hero content’ and has a much longer lifespan. Sometimes months or years. You would consider the following as long form content: 

 

  • Blogs 
  • Podcasts
  • YouTube videos
  • eBooks

 

Then there’s the continue that sits somewhere in between. This includes IGTVs, reels or Facebook lives to name a few. These tactics stick around longer than a day or two but they don’t sit on your website and reach people via SEO. 

 

 

As far as your business is concerned, you need to create a strategy that makes visibility the priority. This might just be on social media, but it could include blog articles or short videos too. It’s up to you to find out what works best for your brand – and what (and how) your audience wants to learn from it. 

 

TIP 4: NUTURE YOUR AUDIENCE

Content Marketing to Increase Brand Awareness

Tip number 4 is all about using content to nurture your audience.  And in my opinion, the best way to do this is through email marketing.

 

Remember that content refers to anything that you produce and share with the aim to attract your audience. It doesn’t just have to be about social media. It also refers to your website, SEO, Pinterest, or wherever you appear online.

 

Email marketing is another way to use content to attract and nurture your customers. 

 

This might sound daunting, but try to send a weekly newsletter to your database. Of course, your newsletter has be packed with value and relevant information. Especially if you’re using it as a tool to encourage your audience to purchase from you

 

So how do you build a database? I’m so glad you asked! I think one of the best ways it to create a lead magnet that’s available to download from your website for free in exchange for joining your mailing list.

 

Honestly, who doesn’t love a freebie? And as long as your lead magnet is brimming with insider tips and tricks, your audience will be more than happy to exchange their email for it. 

 

 

Email marketing is a whole topic of its own, which I’ll dive a little deeper into over the coming weeks. Until then, keep in mind that sending regular emails is one of the best ways to nurture your audience and get conversions – especially if you are doing business online. 

 

TIP 5: ANALYSE EVERYTHING

Content Marketing to Increase Brand Awareness

My 5th and final tip today is to use analytics and insights to help you understand what’s working with your content (and what isn’t). 

 

The analytics tab on your favourite social app can feel a bit alien to begin with, but I promise it holds invaluable information. 

 

You can use these tools to determine: 

• Which pieces of content are resonating with your audience

• Which are bringing you the most traffic 

• Which channels your audience is connecting with the most 

 

And Google analytics will help you to to understand where your customers are entering your site from, and even what they are doing on your site once they’ve arrived.

 

 

You can then use these insights to figure out which type of content is the most valuable, what to do more of, and which topics are really resonating with your audience.  

so what do you think? are you ready to start creating content and boost your brand awareness in the process? 

Content Marketing to Increase Brand Awareness

.I hope this post has helped you understand how to use content marketing to increase brand awareness. I truly believe that if you follow these five tips you’ll be able to nurture a continually growing customer base that never wants to stop working with you. 

 

If you need any help with getting more brand awareness or working out your content marketing strategy, then get in touch. I’d love to hear from you! Let me know what’s worked for you and what hasn’t. And if you want to listen to to my podcast on this topic head here

 

Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.

 

Grab a marketing audit and get an hour of my expert eyes on your marketing.


Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.


Still not sure?


Book a free call here

Why knowing your target audience is important

As a marketer or business owner, understanding your target audience is vital. To put it simply, it’s the basis of everything you do with your marketing. 

 

I know, I know. That sounds like a lot of pressure but your target audience is one of the few things you should have absolute clarity on before you start actually doing your marketing.

 

The other elements you want to have in place at the foundational stage of your marketing journey include: 

 

  • Your offer 
  • The problem you’re solving 
  • The transformation your product or service provides 
  • Your message 

 

These are all essential, but I’m not going to zone in on them in this post. Today I’m talking specifically about the benefits of knowing your target audience, how to identify them and how to keep them coming back time and again. 

 

 

Understanding your customers 

know your target audience

You are going to have much greater success with your business if you know your audience inside out. How old are they? Are they male or female? Where do they hang out online and how do they like to consume content? 

 

It might take some extra hours at the beginning to identify the demographics and behaviours of your potential customers, but if your marketing is tailored to your target audience from the get go, you will save yourself time in the long run. 

 

And let’s face it, as women and mums in business, we don’t have a huge amount of time to spare. Which is why we need to ensure that our marketing is working.

 

For your digital marketing to be successful, it has to speak to the people you want to see it. It’s ok to appeal to everyone but you need it to speak directly to your potential customers. 

 

So how do you uncover who these potential customers actually are?

 

Let me help you. 

 

RESEARCHING YOUR TARGET AUDIENCE  

know your target audience

The idea of ‘research’ sends many of us into a spin. It can be hard to get into the swing of things and often seems tedious or time consuming.  But it can also be fun – truly! Plus, it really will help you to cut through all the noise online and narrow your focus to reach YOUR people and attract them to you.

 

To begin, I want you to dig into your current customer base. Who are they? Why do they buy from you and how did they become a customer to in the first place? 

 

 

Try to build up a picture of their common characteristics by identifying: 

  • their age 
  • their gender 
  • their education level 
  • their marital status 
  • if they’re parents 
  • their income bracket 

 

You want to find out as much as possible because it will help you to piece together who they are. 

 

Once you’ve got a broad understanding of your current customer base, you’ll want to dig a little deeper and get to know them more intimately. 

 

A survey is a great way to kick this research off. You can start with the entry level information listed above, but you can also ask questions about their interests, hobbies or purchasing patterns. If you want to get really personal, you could ask about their life goals or the things that keep them awake at night. 

 

Once you’ve gathered this data, you’ll be able to create your

Ideal Customer Avatar. This will help you to reach an audience beyond your current database. Because to grow our businesses and continue to make sales we need to continuously add new customers into the sphere.

 

If you haven’t heard the phrase ‘Ideal Customer Avatar’ before, it’s essentially a way to create a profile of YOUR ideal customer. You can have multiple avatars but it’s best to start with one and get to know tham really well. 

 

So give them a name. Determine their age, their job, if they’re married or have kids. Getting this granular will really help you to create content that connects with your target audience – because you’ll have your avatar in mind as you write. 

 

Don’t be afraid of niching down precisely either.  Even though you are targeting one particular demographic, it doesn’t mean that other groups won’’t see or engage with your message. But it does mean that your marketing will be much more targeted and therefore more effective.

 

 

What you have to be clear on though in your messaging.  Do your customers know exactly how you can help them? Is it obvious on your website and social platforms?  Try to keep in mind that you only have a few seconds to make an impression – so make it work for you! 

 

The good news is that first impressions have nothing to do with how big your business is or how many followers you have on Facebook – if you’ve done the right research and crafted your message accordingly,  you’ll connect with your target audience.

 

how do you make sure that you’re creating the right content for your target audience? 

know your target audience

Content is king but if you’re not creating it for your target audience, it’s not going to serve your business in any meaningful way. 

 

To make sure that you are creating the right content for the right people you need to research what they are searching for online. 

 

There are a few ways you can do this. You might simply open up Google and start typing a sentence relevant to your industry and audience and see what comes up.

 

Or you could try the search bar in specific Facebook groups. Type in a keyword and see what questions are being asked and address them in your content.

 

SEO tools such as Keywords Everywhere will help you with search terms too. While a site called Answer the Public is a clever consumer insight tool that  will show you what is being searched for in Google around a particular topic. 

 

Most importantly, when producing content, make sure that it is targeted and useful. Always focus on the benefits rather than the features of your product or service.

 

THE COMPETITION

know your target audience

The third bit of research you should undertake involves your competitors. 

 

The purpose of this is to work out what makes you unique. Your audience needs to know why they should choose you over someone else, right? 

 

So what are your competitors offering and at what price? What sort of content are they producing and how successful is it?

 

This will allow you to pitch yourself differently and help you stand out in the marketplace. 

 

And don’t forget, if you are a coach or service provider and you are building a personal brand, then YOU are often the point of difference 

 

People want to work with people, not faceless brands. Showing your target audience who you are is critical.

 

As easy as 1,2,3

know your target audience

So there you have it. The three areas of research that will help you to understand your target audience and start creating killer content for THEM.

 

If you need a quick refresher, these are the research steps I suggest you follow: 

 

 

  1. Research your current customer base 
  2. Research potential customers with a survey and common online searches 
  3. Research your industry and competition

 

Now go do your research and create awesome content to draw YOUR people to your amazing business.

 

As always, thanks for reading. If you enjoyed this post, why not check out the audio version here. And please don’t be shy – I’d love to hear from you if you have questions! 

 

 

Do you want to get results from your marketing?  If you struggle with making money doing the thing you love, it’s time to act.

 

Grab a marketing audit and get an hour of my expert eyes on your marketing.


Book my 4 week strategy simplified package to get your exact action plan to increase brand awareness and generate more leads.


Still not sure?


Book a free call here