If you’ve been following my work for a while, you might have come to think of me as a ‘digital marketing coach’.
And you wouldn’t be wrong. That’s exactly what I once called myself too. But recently, I’ve made the decision to niche down and get more specific with who I help and how I help them.
I’ve always considered myself a marketing strategist, and in truth, that is exactly what I am. However, over the past few months I’ve come to the realisation that my passion really lies in content creation and audience building. More specifically, helping mums with home-based businesses produce awesome content, attract the best customers and continuously hit their sales targets.
As a business owner and mum myself, I know how precious my time is. There are a million distractions. It takes A LOT of effort to stay on track and achieve my goals. Plus, without colleagues to keep me motivated or a boss to report into, it can be a lonely pursuit.
I live these struggles every day and I know most – in fact probably all – of my clients do too. Which is why I’ve decided to specifically tailor my services to help busy business-owning mums carve out the right message with the right offer to make sales with ease.
Identifying my niche and refining my offering has been one of the best decisions I’ve ever made for my business. And I think it will be one of the best decisions you make for your business too!
So in this post, I’m sharing with you the three reasons why I think it’s important to have a niche. Let’s get stuck in.
1. YOUR NICHE HELPS YOU FIND THE RIGHT CUSTOMERS
I’m going to go out on a limb and guess that you’re in in business because you feel passionately about something or you want to help people overcome a struggle that you’ve been through.
But no matter how universal you believe your solutions are, you can’t be everything to everyone. Which is why identifying the people that will benefit from you and your message is so critical.
When you focus on one customer base, and you are aligned closely with that customer, you can really connect with them and build trust. Customers are savvy – they will know when you’re being authentic, when you are confident about what you do and when you understand them.
So you must create content that resonates with YOUR audience.
Who is going to know that you’re the one for them if your message is really vague and not specific enough?
You need to create content that talks directly to your target customer and assures them that you have the right answer to their problem.
2. You’ll become known as the go-to expert in your niche
The more you have a specialist niche, the more you’ll become known for it. And the easier it will become for people and other businesses to refer customers your way.
A niche area of expertise will ensure you are more visible in your industry and help you stand out from your competition. And the ‘competition’ may even become your collaborators – by distinguishing your area of expertise from the outset, other business owners will know that they can introduce their customers to you to provide solutions that they can’t offer themselves.
3. your marketing will be so much easier with a niche
When it comes down to it, marketing is about attracting the right clients – not every possible client you can think of. So stop trying to please everyone and instead focus on the places your audience actually hangs out and create content specially for those channels.
Your potential customers want to know that they are at the forefront of your mind when you’re creating products and services.
They want to feel like they’re understood and that you know exactly what’s going on with them and that you are delivering options that will change their lives.
The more you know your target audience, the easier it is to produce content that they want to see. If you’re struggling with this step, I’ve created a blog and a podcast all about defining your target audience. Check it out here.
A QUICK RECAP
So there you have it – those are the three reasons why I think you need to have a niche. Do you agree? Perhaps you disagree. Or maybe you have a raft of more reasons. And if that’s the case, please leave a comment for me below!
To give you a quick recap, here they are once again:
- Your niche will help you find the right customers
- You’ll soon be known as the go-to expert in your niche
- Your marketing will be so much easier
If you enjoyed this blog, why not check out the podcast version where I delve even deeper into this topic.
And if you’re a mum with a home based business and you’re struggling to make enough sales in the time you have available, or you’re not really sure what your niche is, please get in touch. I offer free 30 minute discovery sessions – book in a time to have a chat with me!
Or, why don’t you take advantage of my current offer and grab my new Back to Basics session? For $99, I will show you how to give your marketing the kickstart it needs to attract the right customers and make sales with ease.
Do you want to get results from your marketing? If you struggle with making money doing the thing you love, it’s time to act.