You know sometimes the weeks just don’t go how you want them?It’s been one of those weeks for me.
But since being a mum, owning my own business and trying to keep some semblance of sanity, I’ve become very good at letting certain things go.
I hit curve balls all the time, which is why I wanted to talk about consistency in this post. More specifically, why it’s so important to consistently show up on social media platforms even when there’s a lot going on around you.
I totally understand that consistency can be really tricky. My socials definitely took a back seat this week – but fortunately I have an overall plan in place and have done a lot of foundational work, so I’ve still been able to show up for my audience fairly regularly.
A lack of time and lack of ideas are the two main excuses I hear when it comes to creating social content (or not creating content). So I’m going to share 4 tips to ensure you consistently show up up on social media.
WHY DO I NEED TO CONSISTENTLY SHOW UP ON SOCIAL MEDIA?
This is a great question and it’s one I’m asked often. Take some time to think about why you’re using social media in the first place. Is it to build relationships? A community? Do you want to establish trust with your audience so they feel comfortable to purchase from your business?
Tick. Tick. Tick. This is exactly why brands show up on social media. But how can you create a rapport with your followers if you’re just popping in every now and then, sharing a post or two here and there? If there’s no consistency to your message or the frequency of your content, your audience is going to think that you’re not really there for them and will move on to a brand who is.
It’s my mission to help women simplify their businesses and marketing tactics, so I want you to think about what’s going on when you’re not being consistent. Why are you struggling to deliver the content that your audience wants to see?
I’ve found that 9 times out of 10 it’s because the foundational work hasn’t been done. Perhaps you don’t fully understand your customer, or what your message is, or how your offer helps people. Perhaps it’s a combination of all 3.
These are all the things I want to help you to address so that you can constantly show up on social media. And I promise it doesn’t have to take over your entire life. With the right systems and processes in place, you can consistently show up, help your customer on their buying journey with your business and still have time to do all the other things on your list.
So let’s dive into my top 4 tips.
TIP 1: FOUDATIONS
I’ve said it once and I will say it again: it is essential to understand the foundational parts of your business before you start applying any marketing tactics.
Otherwise all you’re going to do is create confusion – and if you’re confused, so is your audience.
If it’s not clear what you do, it’s going to be that much harder for you to get your message across and get paying customers to your business.
Start by looking at your target audience, your niche, your ideal customer avatar. Determine your message and be really clear on the pain points that your would-be customers are experiencing so that you can provide a solution (which is your product or service!).
I’ve actually written an entire post (there’s a podcast too) on defining your target audience, which you can check out here.
Getting your foundations in place also means doing some competitor research, so you understand what your point of difference is. You also want to define your branding (like the colours and fonts you use) and your brand personality (your tone of voice) at this stage.
TIP 2: CONTENT PILLARS
My second tip for consistently showing up on social media? Setting up your content pillars. This means outlining some topics that are relevant to your target audience and recording them on a document that you can access easily.
Each business has at least 4 to 6 topics that are relevant and can be talked about in depth to attract the best prospects.
I truly think that if you can get these content pillars set-up, you will never run out of ideas again.
TIP 3: MONTHLY PLANNING
So you’ve worked out what you want to say and who you want to say it to. Now it’s time to create a system so that you consistently show up on social media month after month after month.
I know the thought of setting up a monthly plan is about as exciting as watching paint dry, but it will completely transform and streamline how you share content with your audience.
I recommend setting a day aside each month to plan. Make a contract with yourself if you have to. And on this day, I want you to think really hard about what you’re selling, your revenue streams and the avenues you use to reach your audience.
Each week or fortnight or month – however it works best for you is fine –take one of the topics in your content bank, relate it to something you’re selling and tailor content around it for your audience. Show them you’re an expert in this space – because you are!
Your content should be educational, entertaining and inspiring, Use a mix of photos, graphics, reels, videos, collaborations or giveaways. Whatever you choose is fine but make sure you’re always taking your audience on a journey to the end goal (which is your product or service).
I also recommend finding a content calendar that suits you and your business. One that allows you to plan out your content each month (like the topic you’re talking to, the product you’re promoting and the channel you’re posting to) so that when it comes to actually creating the content, half the work is already done!
TIP 4: BATCHING AND SCHEDULING
My final tip for consistently showing up on social media is to schedule and batch as much content as you can in a single sitting.
Batching simply means grouping similar tasks together. Try to set aside a day each week, month or fortnight (the frequency will be determined by how much content you’re putting out) to create as much content as you possibly can.
You’ll also want to use this day (or dedicate another day to do this part if you need to) to schedule your content. Platforms like Hootsuite and Meet Edgar are great social scheduling tools but there are heaps of them on the market.
Scheduling can take up a chunk of time but I promise it is worth it in the long run, so you’re not scrambling day in day out to get posts up.
A QUICK RECAP
Let’s go over what this post has covered so that you can get on with your day and consistently show up on social media.
Tip 1 – Foundations
You need to get really clear on who you’re talking to, what your message is and how your offer helps those people.
Tip 2 – Content Pillars
Set up your content pillars so you have a content bank with hundreds of ideas that are relevant to your audience and relate to your revenue streams.
Tip 3 – Monthly Planning
Pick a day each month to get as much of your content planned, remembering that you want your content to take your customers on a journey to an end goal.
Tip 4 – Batching and Scheduling
Batch and schedule as much of your content as you possibly can on a single day so that you’re not scrambling to get your posts up at the last minute.
I hope these tips have helped you understand why consistently showing on social media is so important and how you can actually do it.
If you need any help with getting your content sorted please get in touch, this is what lights me up!
I truly love to help women get their content strategy created so that they can simplify their systems and reach their goals without ever feeling overwhelmed.
My Kick-Ass content package is ready and waiting to help you absolutely nail your content strategy and there are a loads of free resources on my website too.
Thanks for reading. And if you’d like to tune into my podcast episode on this topic, you can do so here.
Do you want to get results from your marketing? If you struggle with making money doing the thing you love, it’s time to act.