Does it sometimes feel as if you’re treading water with your small business? Like you’re constantly working but not really achieving your goals?
No doubt you started your business because you’re passionate about something. Or had experience in a particular area and wanted to share it with the world.
But have you found it difficult to create the business that you desire? To stay on track? To hit your business goals and make sales?
After all, to be successful, your business must do more that stoke your passions. It has to make money for you too.
If you’re finding yourself nodding along, then keep reading. I’ve discovered the two things you need to focus on to ensure that your business is successful.
And I’m going to share them with you.
THE STRUGGLE IS REAL
If you’re a business owner and a mum, you probably wear many hats. I’m sure your priorities get muddled regularly.
Most of the female business owners I’ve worked with are passionate about their career but are scrambling to hit their business goals while working from home and juggling family commitments.
I get it, I’ve been there. It’s exactly how I felt when I started my business.
It’s hard to block out time to work on your business and determine the direction you want it to go in.
And it’s even harder if you don’t have a background in marketing or a fancy business degree. Learning new skills and new technology sucks time and energy, even it if is worth the investment.
But over the years I have realised that there are two main things that make the difference between success or failure.
Today, I’m going to delve into them for you so that you too can achieve success in your business.
The number one thing standing between business success and failure is you
Yes, that’s right – YOU. I know. It’s hard to hear. But only you can hit your business goals. Day after day, you must show up, take action and strive towards building your dream business. It’s possible, believe me.
But you must be consistent and take your business seriously. If you treat it like a hobby, that’s exactly what it will be be – a hobby. And not necessary one you look forward to.
Moulding a mindset for sucess
Have you ever thought to yourself, “Who’s going to want to hear what I have to say?” Or “I’m not enough of an expert to do this –everyone’s already got it together online.” It’s easy to allow negative thoughts like this to creep in – they happen to all of us. It’s something I still struggle with but I have learnt to control their power over me. Now, I recognise when I’m having a flare up and choose to push through anyway.
If you’re a big procrastinator, remember this: you choose where to focus your attention every day.
Sometimes it just feels easier to do anything other than the task at hand, doesn’t it? Skim a few emails? Scroll through Instagram? Check LinkedIn?
Oftentimes the task you’re avoiding is the one thing that will actually inch your business forwards. Still, it feels icky because it’s pushing you outside of your comfort zone.
But the beauty of doing things that scare you is what’s on the other side!
When you achieve what you’d been avoiding or deemed ‘too hard’, even impossible, the feeling is fantastic….until the next hill comes along that you have to climb! But that’s all part of the fun, the pushing onwards.
It means you are transforming from the person you were to the entrepreneur you need to be to have a fulfilling, money-making business.
To progress forward, you must be willing to shake things up. Start a gratitude journal. Meditate to help manage the demands of a business and family. Be coachable and invest in yourself. Recognise your weaknesses and increase your skills in areas where they are lacking.
You’ve heard it all before but now you need to actually commit to doing them. Only then will you see positive change and consistently hit your business goals.
And one more crucial step: consider where you want to be in 10 years time and write it down. Then think about what you need to do in order to reach these goals. How do you need to change personally to build the business you desire?
It might sound tedious, even trivial, but it will help you on your journey towards a successful, profitable business.
SO WHAT IS THE NUMBER TWO THING STANDING BETWEEN BUSINESS SUCCESS AND BUSINESS FAILURE?
You need to have systems in place that make it easy for you to work IN your business as well as ON your business.
In short, you need to build a business that runs like a well-oiled machine.
Time management is critical and it’s something many business owners struggle with. I’m always banging on about productivity to the members in my Thriving Business Mums Club because we’re all mums and we’re all business owners. Which means we’re all short on time.
It’s important to create systems in your business that allow it to run seamlessly. You need to be able to repeat processes with ease so that you’re not starting from scratch every single time you begin a new task. And it’s really important to make time to do the tasks that are going to help your business move forward.
If you started work this week thinking, “Oh, I’m sure I’ll find time to plan my content and create that lead magnet I’ve been talking about for the past three months…”, it’s unlikely to ever happen.
You need to block out time in your diary and actually stick to your schedule.
How you plan your week is essential to creating a successful business.
Do you batch tasks and theme your days?
Do you have a system for doing your finances? What about for content planning and creation? And where do you fit all those meetings in?
Distractions are inevitable, especially if you’re working from home and have children to care for. But I’m challenging you to live a life of integrity.
Set yourself work hours and stick to them. Promise yourself that you will do certain tasks on certain days and …wait for it … actually do it.
If your business is chaotic then your results are likely to be chaotic. So keep your promises and run your business like the CEO you are.
You can consistently hit your business goals
If you can take anything away from this blog, I hope it’s this: you can build a booming business that is both fulfilling and profitable.
But there are two things that will mean the difference between success and failure.
In my experience these two things are YOU and your PROCESSES.
I hope you’ve found this post helpful but if you have any queries, I’d love to hear from you. In case you didn’t know, I explore this topic in my podcast series too. You can listen to the episode here.
If you’re interested in learning about my Thriving Business Mums Club or you’re wondering how to create a marketing and content strategy, please get in touch with me at any time.
Do you want to get results from your marketing? If you struggle with making money doing the thing you love, it’s time to act.