10 things to check before you hit post on your content

If you are using social media as part of your marketing strategy, you are more than likely creating content to attract people to your business.

Your content is what gets eyes and ears on your business so you want to make sure you’re doing as much as possible to make that happen. 

Does this sound like you?  You’ve created a post with an eye catching image and some well thought out sales copy.  But wait.  You did that yesterday and the day before, and the day before that but you’re still getting little engagement.

There are a few things you need to check to ultimately make the most of the time you are spending on social media.  If our aim is more engagement and higher organic reach, then here are 10 Things to Check before you hit Post on your Content.

Add all or some of the below 10 points to your social media game and watch your results change.

1. Check your spelling


Always read your post to check for spelling errors before posting.  Once it is posted you want to try to avoid editing it because as soon as it’s live, the algorithm will take over.  If you edit something, it will affect the amount that your post may be pushed to new viewers because you are interrupting the algorithm.  Also, there’s nothing worse than reading a post that is full of typos and errors.  It just doesn’t look professional.

2. Make sure your copy speaks directly to one of your customer’s pain points?


If you have done the foundational work of your marketing strategy, you will be clear on your messaging.  You will understand that you should be demonstrating how you can help your followers overcome their struggles.  Even better if you can use their own language to describe their problems as they will recognise themselves in your posts and be more likely to choose you to work with.



3. Do you offer a solution?


Make sure you identify their problem in your copy and then offer the solution.  The classic sales copy formula is Problem, Agitate, Solution, or PAS.  Each post should identify the problem, agitate it and then provide the answers via your service/product.

4. Is there a call to action at the end of your post? Where are you leading them next to help with conversion?


You want to make it easy for people to work with you.  To this end, each post should have a call to action; a step for the prospect to take next.  This can be as simple as asking them a question or asking for them to DM you. Or you can provide a content upgrade that directs them to download some free content such as a PDF, template or video tutorial.

5. Is there white space between sentences and paragraphs? 


Ensuring plenty of white space allows the reader to skim or speed read.  We are busy right?  Make your post easy to read.  Headings are good for this too.  Use short, clear sentences and lots of paragraphs.  In a longer post, it’s a good idea to add a recap of what the post is all about at the bottom for those that like to scroll to the end.

6. Have you used a good quality image?


Text only posts are totally last decade!  To capture attention in a busy feed, you need to ensure you have great quality images.  If you are a service provider and you are the face of your personal brand, it is a good idea to invest in some professional images.  You can get great quality free stock images at sites such as Pexels.com or Unsplash.com.  Take advantage of these and use Canva or Picmonkey to make eye catching, interesting imagery and graphics.

7. Are any links and tags properly linking and tagging?


It’s irritating for both you and the reader to have working links and tags. The person you have tagged will also want to know you have highlighted their business.  It’s a good way to build relationships.  Ensure these are working before hitting post to help everyone out.

8. Are you posting at the optimum time?


When was the last time you checked your insights to make sure you are targeting the right people and posting at the right time.  It takes a few simple clicks to find out when the majority of your followers are online.  Use this information to your advantage and to get the most engagement.  If your post gets great engagement at the beginning of its life span then the algorithm is more likely to promote it.

9. Is your post representing your brand in the right way? Check the imagery, tone of voice, colours, words used, anything offensive.


Again, if you have done the foundational work for your business, you will be clear on your branding.  This means your content will be using the right colours and fonts, the right tone of voice in your written copy and the right imagery.  Your aim is for your content to be recognisable as yours from the way it looks and reads.  Also ensure you have steered clear of any highly strong opinions regarding politics, religion or any other topic that could be inflammatory.

10. Is it a post that is worthy of being saved or shared?


Are you adding value to your followers and educating and inspiring them to take action?  You have more chance of your post being saved and shared if it contains information that is very helpful.  Good examples of these are posts are:

5 tips to…..

7 ways you can…..

3 ideas to help….

How to…..

This is a comprehensive list of 10 Things to Check before you hit Post on your Content that will help to make the most of the time you spend on social media.

If you take into consideration even a few of the suggestions before you hit  post and consistently show up; you WILL increase your engagement and your reach.

Let me know if there is anything else you’d add to the list. Or anything that doesn’t quite make sense.

If you do need further help, hit the work with me button below to see how I can demystify your marketing and content, and create a great strategy designed specifically for your business


I help women in business step into the role of business owner and show up confidently online with awesome marketing and content strategy.


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