You’ve started your business, you’re active on social media, you have a website all set up and looking pretty but how do you know what is actually working with your marketing?
When time is limited which it often is for mums in business, it is essential to know the efficient way of marketing your business. This means not doing ALL the things and focusing on the effective activities that actually increase leads and help to grow your audience.
I will show you 3 ways to measure the effectiveness of your marketing. Once you are aware of what is working, you can create a rinse and repeat system to continue marketing successfully.
1. Set Marketing Objectives
Hopefully you are setting monthly or quarterly objectives for your marketing. If not, then you have nothing to aim for. Nothing to keep you on track and to measure against so you’ll know where you’ve put your energies has been effective or not.
Have a system for planning your marketing campaigns and then create smaller goals to implement those campaigns.
Always begin with the end in mind. What does your marketing need to achieve for your business? Do you want to increase your followers, add subscribers to your list, sell a certain amount of product, attract people to an event you’re holding?
Be very clear on your objectives so you can plan your activities and in turn measure their success.
2. Measure the Effectiveness
Once you have set your objectives, you need to know how you will measure their success.
Some areas to keep track of are:
- Lead generation
- Audience Growth
- Traffic – new vs returning, origin, page views, bounce rate
- Engagement & reach
- Email opens
It’s a good idea to set up a recurring task in your task manager to check your activity. This can be done monthly or after each campaign.
3. Use your analytics and insights
Regularly checking your data will give you an insight into what is working and what isn’t. This is valuable real-time data that is one of the huge benefits of digital marketing.
Look at the insights on your social media platforms to see which posts or stories have done well. The successful ones are what resonates with your audience. These are the posts to do more of.
Also check the information relating to your audience demographics. If you are very clear on who your main audience is, you can ensure your product and messaging is relevant to them.
Google Analytics will help with many key insights to help you understand what is has been effective with your marketing. Ensure analytics is installed on your website. I use the WordPress plug-in MonsterInsights because it clearly explains the key metrics whereas Google Analytics can be a little complicated if you are not familiar with it.
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This blog post has given you 3 ways to measure your marketing performance. I aim to help business mums marketing their business the efficient way. When you know what works, you’ll waste less time on activities that are not going to get you achieving your goals.
Trying new things is a good idea but measure the outcomes effectively to see if the marketing activity is worth repeating. Check your return on investment and whether it achieved the set outcomes.
If you want to find out more about becoming a Thriving Business Mum, I’ve got you covered: