how to simplify your content strategy

Most business owners have several social media platforms as well as a website that require content and in all honesty; it can be very time consuming.  This blog will highlight how to simplify your content strategy because for many women in business working from home, content can suck up most of the time available for work. 

We wear all the hats and do everything in our businesses so simplified systems for the low impact tasks are essential to ensure time remains for results driven high impact tasks.

What is the importance of a content strategy?

A strategy allows you to have a plan.  In the long run having a plan is going to bring better results than if you’re simply winging your content in a haphazard way.

Why Simplify?

Your marketing content does not have to be complicated.  We are all busy, our attention is needed in many different areas as business mums so let’s concentrate on the things that really matter.   Finding a productive way to create and deliver content will allow you to focus on other areas of your business and life because content won’t be taking over.

Here are my top tips to simplify your content strategy

goal setting female business owner

1. Know Your Goals

Are you wanting to gain more followers on social media, more traffic to your website or more sign ups to your email list?  Having a clear goal will help you to keep focused.  The goals can change per month or quarter as your business strategy and goals change.

2. Know your audience

Be clear about your current audience as well as your potential audience and create content that will draw them to you.  What pain points do they have that you help to solve?  How do they consume their content?  Use this Ideal Avatar Checklist to create your ICA if you haven’t already or to update it.

TIP: always do keyword research before creating blog posts to find out what your target audience is searching.  I use Keywords Everywhere for Chrome

3. Know Your Channels of Communication

Which platforms are your audience hanging out on?  Are you engaging with your audience via social media or via a regular email?  Know how to talk to your followers and how often.  One of the most important factors in simplifying your strategy is to focus on quality over quantity. 

TIP: quality content is king.  It is better to post less frequently but with amazing content that is highly valuable to your audience.

Help Your Productivity with this Post – Top 10 Working Mum Hacks

Simplify Your Business Systems

4. system – THE MOST IMPORTANT STEP OF ALL!!

Here is where we get into the nitty gritty of having a simple content strategy. If you have an ad hoc approach to this, you are likely to fail.

Below highlights how to simplify your content creation.  A system that will stop you winging it!

–  Decide on a day to plan your content and put that task in your planner.  Preferably around the 15th of the month to plan for the following month.

–  Batch your content.  Set aside another couple of days to create the content.  Put those days in your task manager.  Aim to create a week’s worth of social media posts in one sitting.  Or a month’s worth of blog posts in one go.

–  Schedule as much of your content as you can.

 

This will ensure you are much more systemised in your approach to content.  No more winging it every day wondering what to post and where to get ideas from.

 

If you want to find out more about becoming a Thriving Business Mum, I’ve got you covered: