Social media can feel overwhelming for many. It doesn’t have to be this way. By making sure you have the right set up and good systems you can nail your social media in just 1 hour per week.
Social media is an essential part of any marketing strategy but in my work with female business owners I consistently hear that finding time for social media is a massive struggle and knowing what to post is even harder. By prioritising the tasks and learning a few key skills, social media fatigue and anxiety can be avoided.
This post will help you nail your social media in 1 hour per week. It’s important to respect your valuable time, learn what to do, take action and the result will be a dramatic increase in content creation in far less time.
Firstly you need to ensure the social platforms are set up correctly.
1. Platform Choice
New to social media? It is a good idea to nail one platform first. Find out where your audience is hanging out and use that platform. Facebook is a good place to start because it has the highest monthly usage and is easy to use.
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Do you have the right apps on your smartphone? If you are using Facebook for your business then download the Pages Manager App. Also get the app for Messenger and Facebook Ads. You’ll also need apps for content creation and scheduling (see below). Also use a note taking app like Google Keep to note down any ideas you may have while you’re away from your desk.
Create a system that ensures your social media actually happens in the most productive way.
Grab or design a content calendar and actually use it. Ideally you should be working a month ahead. For example, if it is May now, then May’s content would have been planned in April. It would also be created and scheduled by the end of April. Block out one day a month in your schedule (Asana) to create your plan. It will save heaps of time that can be put to good use in other aspects of your business or for something else you enjoy doing.
Tip: Get my content calendar here. Or create a spreadsheet in Google Sheets so you can add ideas to it from wherever you are.
5. Content Ideas
So many business owners get stuck here. The number one question I get when working 1:1 with female business owners is “What will I post?”. Use my 46 Types of Content Infographic as inspiration for your posts.
These ideas can be placed in the content calendar so you will know what to share on each day. Ideally the post should be engaging so always think about a call to action or a question for your audience to engage with you.
A big time saver is to have templates set up in your program of choice. There is no need to reinvent the wheel every time. For example, if you create a Wednesday Win post each week, have the template set up and ready to go. If you use Canva or PicMonkey then your creations will be saved there so you can edit a copy of a previous post rather than start from scratch each time.
7. Batch & Schedule
Once you have your content calendar filled out, it is time to batch your content. This means creating and scheduling your posts all in one sitting. Choose to do this weekly or monthly. Block out one day that will be your content day and take action to get it done. Any videos or lives can be inserted along the way but the majority of content will be taken care of.
For Facebook use the inbuilt scheduler. For Instagram I like to use Planoly to get the layout of the feed right, I then post the images when i’m ready.
I hope this system has shown you how you can take back control and nail your social media in 1 hour per week. Feel free to drop me a line if you have any questions regarding content creation, planning and scheduling.
If you would like to work 1:1 with me to make the best use of your time or for social media training to get this time saving system happening for you and your business, contact me here.