Did you accidentally enter the world of entrepreneurship like me? I’m sure some people plan these things but I just thought being self employed would be better than working for someone else.
I did try working for someone else when my youngest (I have 3) was 4 years old but it was a disaster. Child care was expensive and not somewhere my child enjoyed being. My husband helped out one day a week but that meant he couldn’t focus on his business. It bothered me that I couldn’t be at school at important times. Plus, I truly felt that I had more to give than being stuck in a position where I wasn’t really appreciated.
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Off on a journey of self employment..
So with a bucket load of fake confidence, I embarked on being self employed and created my own marketing business. I had no real clue about what being self employed meant. I was very gung-ho and it didn’t take me long to find a few clients but there was plenty to learn.
If I could write myself a letter today imparting all the wisdom that I now know; this is what I would say about being self employed.
It takes more than fake confidence! Mindset is everything and if your mind isn’t telling yourself that you’ve got this then it’s going to take you much longer to get anywhere. Work on your mindset from day one.
A bit of fake confidence is still required! I spent far too long worrying that I wasn’t good enough and didn’t know enough. Don’t forget that you know more than your average client and always keep learning. That good old saying ‘Fake it till you make it’ is definitely something to hold onto at the beginning. Signing up to receive emails from someone in your industry that you respect is a great way to educate yourself on latest developments.
Value your worth. I had no idea what to charge for my marketing services and more importantly what people would pay. I was so afraid that clients would not use me if was deemed too cheap or if I seemed too expensive! Value what you do, accept that clients will pay for your knowledge and to relieve them of an activity that they either don’t like doing or don’t have time for. Charge where it feels comfortable but don’t undervalue yourself.
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No comparisons. Do not compare your journey to anyone else’s. You cannot compare your step 1 to someone else’s step 20.
Don’t fear competition. There is plenty of room for everyone at the top and if you put in the consistent work then you will get there.
Networks are vital. Get yourself along to female business women networking groups and put yourself out there to make connections. Or book to do a workshop from time to time. These events always make you feel energised to dive headfirst into your business.
It’s OK to say no if you are not a good fit. As a service-based business your clients are your bread and butter and when you are starting out you feel like you need to say yes to everyone. However, it is necessary to work with clients that fit with your values so don’t be afraid to say no.
Being self employed is not easy but I hope the above points help someone rest in the knowledge that there are ways to make life easier when you are a solopreneur. If you can take anything from the above 7 points then you will be on the road to being a successful business owner.