Get Your Business Ready for Christmas

We’re already into November and with Christmas in just 7 weeks’ time; this blog should help you ensure your business is organised.

If you haven’t got these things in place, start today!

Firstly, make sure you have good systems in place to handle extra demand and increased orders at this time of year.  Use the previous year’s data to ensure you have the right stock levels and look at any data you have relating to your customers from last Christmas.  If you have the right customers in mind when planning your marketing then you will be targeting the right people with the right messages.

 

On Line

Make sure your website is optimised for mobile and tablet as many people shop online in their lunch hour or while they’re watching tv in the evenings.

Keep the information on your site and social channels up to date.  If you sell out of something make sure it’s clear.

You might want to add a bit of Christmas cheer to your site with some festive themed graphics

Check all payments systems and follow up emails are working correctly so your customer service journey goes smoothly.

Check that your opening hours are kept up to date over the festive period so your customers know when you’re closing and when you re-open after the silly season.

Festive Marketing Plan

Keep all online channels up to date with what’s available and what isn’t and when new stock is going to become available.

Keep reminding people via social channels what they can buy their loved ones.  Last minute shopping is still a big thing!

Organise your social content for the run up to Christmas and for over the festive period.  Schedule your posts so you don’t need to be in front of your computer when you should be with your family.

Are you running any special offers such as free delivery or gift wrapping?

Upselling and cross-promoting – could you be selling 2 items instead of 1?

Organise your email campaigns highlighting your products and special offers.

Do you need to do any extra TV or radio advertising for this period?

Will you hold a VIP night or special event for loyal customers?

Think now about your campaign for the new year.  Will you discount excess stock?

Hope this helps you stay on top of things for the crazy Christmas period.  

Remember to promote your gift vouchers too –  always a popular gift.